What I like most about Zoho Campaigns is that it allows my employees to create email campaigns using predefined or customized templates. The system includes mass emails to mailing lists and the monitoring and reporting of email and social media marketing campaigns to improve audience participation. It also provides integration with the Zoho CRM suite, allowing my clients to see the results of the campaigns when logging into their CRM accounts. Even our customers can promote their campaigns on social media platforms and create landing pages for customers on Facebook. Zoho offers pricing plans based on subscription and pay per use. Support is offered by phone, email and live chat
What I dislike is that there are not many customization options available for email campaigns. There are some options available, but the ability to design the perfect email from scratch would be useful. There are some good options to start with, but for those who want to endorse the campaign, there are not as many features. Additionally, the Zoho Campaigns team has been very receptive to any question. I also like that once you build a list, you can manage the list in campaigns. In general, it has been very easy to use software on a daily basis. I am not happy with the viability of the tracking tool. I could try it again in other applications such as Google Analytics and the results were different. That makes me think that the utility lasts less time.
I recommend it because this product allows you to communicate with your customers and interact with them by automating the marketing process, from the creation of personalized campaigns based on email to the maintenance and segregation of mailing lists. Zoho Campaigns invoices are very useful and help a lot in tracking payments, has allowed us to create some interesting campaigns and marketing tools to get visibility of our customer base. In general, our revenue has increased a lot in the last year since we started using the campaigns function, it's easy to start a campaign and, from the analysis, see how you open it, call them while your email is still fresh in their minds, and then move on to the next step
Zoho campaigns are a useful tool without a license, you pay for use, so it is a great advantage if you want to monetize your sales budget as a direct cost. The billing form is like a prepaid voucher that allows you to send certain e-mail numbers. Another interesting feature is the templates because you can reuse email frames and edit them later. Zoho Campaigns has offered me these great benefits,
integration with G Suite and Zoho CRM, nice analytical analysis panel, personalized content, includes functions that are normally only found in much more expensive Martech products, good solution to handle GDPR compliance, easy to configure registration forms on web pages, for example, in Wordpress.