Zoho Campaigns Reviews & Product Details


What is Zoho Campaigns?

Zoho Campaigns is an email marketing automation product that helps you reach your subscribers with the right message at the right time. You can create beautiful emails in minutes using the pre-designed templates, layouts, and the drag-and-drop editor.  Say goodbye to importing and exporting list data from CRM for the sync function in Zoho Campaigns takes over this chore for you so you can focus on growing your audience, customers, and sales. You can also embed our ready-made sign-up forms on your website to automatically bring in subscribers to a mailing list. If you have your subscriber data in an excel sheet, you can still import them manually.  Zoho Campaigns comes packed with features like dynamic content, email polls, and automated list segmentation to help you send personalized messages to your audience. With A/B testing campaigns, you can figure out which design or subject line works better with your audience; and, our list management keeps your list clean and spam free. Email opens, clicks, and forwards are all tracked in real time. The best part is, unsubscribes and bounces are automatically handled. With the help of campaign and list comparison reports, you can analyze the performance of your campaigns and understand the behavior of your audience.  Using autoresponders, send drip emails to nurture subscribers based on their interaction with your previous campaigns. Also, add scores to your subscribers' actions on your emails to identify the most engaged subscribers and push the data to Zoho CRM with the help of email workflows.  On top of all this, as email marketing regulations are getting stringent day-by-day, Zoho Campaigns does it part to help you comply with the email marketing laws and regulations.  To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html

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Zoho Campaigns Profile Details

Zoho Campaigns Profile Details

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Languages Supported
Chinese, Danish, Dutch, English, French, German, Hindi, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Vietnamese
Vendor
Zoho Corporation Pvt. Ltd.
Description
Zoho offers beautifully smart software to help you grow your business. With over 15 million users worldwide, Zoho's 33+ products aid your sales and marketing, support and collaboration, finance and recruitment needs - letting you focus only on your business.
Company Website
Year Founded
1996
HQ Location
Pleasanton, CA
Phone
+1 (888) 900-9646
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
7,235
Twitter
@Zoho
Twitter Followers
48,907
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Companies Using Zoho Campaigns

Triplemint
Paylocity
CourseHorse
Apploi
University of Southern California
DroneDeploy
SpotRight
Doorbell
RESAAS
RIVS
Shoutem
CloudSponge

Zoho Campaigns Reviews

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1-9 of 9 total Zoho Campaigns reviews

Zoho Campaigns Reviews

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1-9 of 9 total Zoho Campaigns reviews
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Email Marketing Specialist
Staffing and Recruiting
Mid-Market
(51-200 employees)
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Verified Current User
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"An OK email marketing tool best suited for smaller businesses and lists."

What do you like best?

Submissions for compliance review;, built-in CAN-SPAM validation, optional Litmus lab functionality for viewing your emails on different platforms, and integration with Zoho CRM for easy list loading; great customer support if you ever have questions

What do you dislike?

Email templates are sorta crappy and they don't give you the keys to create a responsive fluid email template if you are versed in HTML; you can't suppress the "powered by Zoho" message; WYSIWYG editor is sort of clunky and hard to use

Recommendations to others considering the product:

Look at others. Seriously. If you use Zoho CRM it might be worth it to use Zoho Campaigns, but if you're a small business with small lists (500-1000 or less) you might check out mailChimp, constant Contact or others. The biggest gripe I have is the inflexibility with designing templates. It took a couple days to get one of their premade template to look halfway presentable both on desktop and phones.

What problems are you solving with the product? What benefits have you realized?

Sending out marketing email campaigns to our customers

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Brand Marketing Manager
Real Estate
Small-Business
(2-10 employees)
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"Zoho Campaigns is fine if you want to send mass emails, but fails on many important points"

What do you like best?

Integration with Zoho CRM

Ability to design mass emails

Reports with link click heat maps are nice

What do you dislike?

When you want to build sophisticated workflows with Campaigns, it becomes a chore. They did not make the interface easy, unlike other automation platforms I tested.

Another frustrating point, as told by our email developer, is that Zoho attaches lines of redundant code to her templates after she uploads them, but strips out the code for mobile adaptiveness.

We had a team of developers working on a drip campaign, and the first few emails they developed were not mobile optimized. Their attempts cost us time and money. Finally, they figured out how to "hack" the platform. Unfortunately, the drip campaign cannot be optimized without "hacking" the platform again, which means another significant time investment.

Before we had a developer doing emails, we created emails in Zoho campaigns with WYSIWYG editor, and the results were less than stellar.

Overall, there are much better products out there.

Recommendations to others considering the product:

Fine for simple emails if you are on a tight budget.

What problems are you solving with the product? What benefits have you realized?

Create mass emails and drip campaigns to new subscribers.

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CIO
Small-Business
(2-10 employees)
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"Not that good"

What do you like best?

Its interface is very easy to use and you can run a campaign in minutes

What do you dislike?

Campaign mobile version does not look good, and buttons look green when are inside a table, and google analytics it is difficult to set up

Recommendations to others considering the product:

Try sending automatic campaings in a real small segment first with different emails and browsers

What problems are you solving with the product? What benefits have you realized?

Generating automatics notifications or sending new content form our blog to our clients. It reduces or time to build a new campaign every week.

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A
Small-Business
(11-50 employees)
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"Many things are not finished"

What do you like best?

Good integrated in other apps, the mobile app on ios is pretty good and once planned a new campaign it is very reliable.

What do you dislike?

Many functions are not finished. After uploading my own html file, I can't change images. The editor is very buggy. So I can't use my own html templates inside ZCampaigns. On email notification mails I can't translate every text details (for example click here). Creating a sign up form on which the customer can choose to which lists he wants to be added (at least one must be selected but he can also choose both) is not possible. If we have several lists I have to make design changes on mail notification for every single list which needs a lot of time. It is not possible to send customized html notification mails to subscribers. This is a big NEED when it comes to corporate design.

It I compare ZCampaigns to Mailchimp the whole app seems to be buggy and not finished and not really responsive. I really wish Zoho will improve ZCampaigns very soon!

Recommendations to others considering the product:

Be aware of bugs and unfinished parts inside the app. If you're looking for corporate design templates on sign up pages, notification mails and campaigns this is not the right place.

What problems are you solving with the product? What benefits have you realized?

We're sending weekly newsletter to our customers about new movies in our cinema. Sending campaigns works well.

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A
Small-Business
(11-50 employees)
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"Functionality leaves a lot to be desired"

What do you like best?

The ability to schedule posts and view individual email reports. The convenience of having a direct link to CRM as opposed to using third party providers such as Mailchimp is a definite big advantage to this software.

What do you dislike?

The email design interface is fussy, outdated and difficult to use. Although Campaigns tries to achieve a seamless drag and drop functionality, it is often laggy and users have to click options several times before it will work. This entire interface needs redesigning and simplifiying. More of a general comment, but the Zoho support team are AWFUL. We have had ongoing problems with Zoho that need to be escalated to the support team directly but the problem is always ignored and has to be chased up and it is always delayed. The average fix time for a problem is about a month, and this is only because two people are constantly chasing up Zoho otherwise the problems would be forgotten about.

What problems are you solving with the product? What benefits have you realized?

We are developing relationships with our customers using zoho campaigns and sending them regular email campaigns means that we are increasing our awareness. Zoho Campaigns has been a big help during GDPR as it is directly a part of our CRM system so has sufficiently decreased the workload.

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Event Planner & Marketing Associate
Events Services
Small-Business
(2-10 employees)
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"Mail Chimp is Better...."

What do you like best?

I liked that it integrated with the Zoho CRM system which we were using at the time.

What do you dislike?

It was complicated. I need something easy to use and setup.

Recommendations to others considering the product:

It's complicated...

What problems are you solving with the product? What benefits have you realized?

Needed a system to send mass emails out to vendors. This can do that...but wasn't taking the cake.

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ubaar
Mid-Market
(51-200 employees)
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Business partner of the vendor or vendor's competitor, not included in G2 scores.

"ubaar"

What do you like best?

transportation and freight company and there is a good field

What do you dislike?

nothing to say exactly and describe how its

What problems are you solving with the product? What benefits have you realized?

nothing

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A
Small-Business
(2-10 employees)
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"zoho campaigns"

What do you like best?

powerful software with lots of features including reducing email rejection as spam with DKIM setup

What do you dislike?

early to say but lots of issues such as fields rejection without explanation and hard to insert logo

What problems are you solving with the product? What benefits have you realized?

sales automation for my team and better crm record keeping. no benefits yet as early

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A
Mid-Market
(501-1000 employees)
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"Nice platform but slow customer service"

What do you like best?

The platform has a lot of nice features for sending email campaigns and it is easy to use

What do you dislike?

Your customer service is quite rigid and not flexible

Recommendations to others considering the product:

Good for sending emails

What problems are you solving with the product? What benefits have you realized?

I am sending customised and targeted email campaigns with zoho

Zoho Campaigns Pricing

PAY-AS-YOU-USE
PAY-AS-YOU-USE

Zoho Campaigns Features

  • Email and Mobile Preview
  • Manage Email Lists
  • High-Volume Sending
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability

Zoho Campaigns User Ratings

8.3
Ease of Use
Average: 8.3*
8.4
Quality of Support
Average: 8.3*
8.4
Ease of Setup
Average: 8.2*
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