Zoho Campaigns Features

Summary of Features

Platform

  • User, Role, and Access Management
  • Internationalization
  • Performance and Reliability

Integration

  • Data Import & Export Tools
  • Integration APIs
  • Breadth of Partner Applications

Email Marketing

  • Email and Mobile Preview
  • Manage Email Lists
  • High-Volume Sending
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Reporting & Analytics

  • A/B Testing
  • Basic Reporting

Filter for Features

Platform

User, Role, and Access Management

Based on 283 Zoho Campaigns reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
88%
(Based on 283 reviews)

Internationalization

Based on 200 Zoho Campaigns reviews and verified by the G2 Product R&D team.
87%
(Based on 200 reviews)

Performance and Reliability

Based on 291 Zoho Campaigns reviews and verified by the G2 Product R&D team.
88%
(Based on 291 reviews)

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.
n/a

Multiple Domains

Based on 56 Zoho Campaigns reviews. Able to send emails from multiple domains.
87%
(Based on 56 reviews)

Dedicated IP

Ability to use a dedicated IP for deliverability. This feature was mentioned in 51 Zoho Campaigns reviews.
85%
(Based on 51 reviews)

Documentation

As reported in 66 Zoho Campaigns reviews. Availability and quality of documentation for API, code library, implementation, and set up.
83%
(Based on 66 reviews)

Sender Reputation Management

As reported in 65 Zoho Campaigns reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.
86%
(Based on 65 reviews)

Tracking & Reporting

As reported in 73 Zoho Campaigns reviews. Tracks emails sent and delivery rates and compiles them into standard reports.
86%
(Based on 73 reviews)

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.
n/a

Performance and Reliability

Based on 74 Zoho Campaigns reviews. Emails are consistently received and software performs reliably.
89%
(Based on 74 reviews)

Integration

Data Import & Export Tools

Based on 288 Zoho Campaigns reviews and verified by the G2 Product R&D team.
87%
(Based on 288 reviews)

Integration APIs

Based on 198 Zoho Campaigns reviews and verified by the G2 Product R&D team.
87%
(Based on 198 reviews)

Breadth of Partner Applications

Based on 194 Zoho Campaigns reviews and verified by the G2 Product R&D team.
85%
(Based on 194 reviews)

CRM Integration

Based on 104 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrates with CRM software, which can help provide context to your mailing lists.
87%
(Based on 104 reviews)

Social Media Integration

Based on 91 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrates with Social Media platforms, which can help expand your reach.
88%
(Based on 91 reviews)

E-Commerce Integration

Based on 53 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store.
88%
(Based on 53 reviews)

Email Marketing

Email and Mobile Preview

Based on 467 Zoho Campaigns reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.
84%
(Based on 467 reviews)

Manage Email Lists

Based on 495 Zoho Campaigns reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.
84%
(Based on 495 reviews)

High-Volume Sending

Based on 426 Zoho Campaigns reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second.
85%
(Based on 426 reviews)

Building and Personalizing Emails

Based on 488 Zoho Campaigns reviews and verified by the G2 Product R&D team.
84%
(Based on 488 reviews)

Sending Outbound Emails

Based on 476 Zoho Campaigns reviews and verified by the G2 Product R&D team.
87%
(Based on 476 reviews)

Manage Email Deliverability

Based on 467 Zoho Campaigns reviews and verified by the G2 Product R&D team.
83%
(Based on 467 reviews)

Automated Email Responses

Based on 386 Zoho Campaigns reviews and verified by the G2 Product R&D team.
85%
(Based on 386 reviews)

Multi-user Account

Based on 157 Zoho Campaigns reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.
85%
(Based on 157 reviews)

Surveys

Based on 141 Zoho Campaigns reviews. Ability to send secure and personalized survey invites to your contact list.
84%
(Based on 141 reviews)

Reporting & Analytics

A/B Testing

Based on 297 Zoho Campaigns reviews and verified by the G2 Product R&D team. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.
83%
(Based on 297 reviews)

Basic Reporting

Based on 434 Zoho Campaigns reviews and verified by the G2 Product R&D team.
87%
(Based on 434 reviews)

Administration

Template Creation

As reported in 82 Zoho Campaigns reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.
85%
(Based on 82 reviews)

Preset Template Availability

As reported in 79 Zoho Campaigns reviews. Quantity and quality of preset email templates for administrators to construct their own emails.
84%
(Based on 79 reviews)

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking. This feature was mentioned in 71 Zoho Campaigns reviews.
84%
(Based on 71 reviews)

Email Segmentation

As reported in 76 Zoho Campaigns reviews. Able to segment transactional emails based on their purpose.
85%
(Based on 76 reviews)

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity. 64 reviewers of Zoho Campaigns have provided feedback on this feature.
83%
(Based on 64 reviews)

Notifications

Alerts administrator whenever a pre-set event occurs. This feature was mentioned in 72 Zoho Campaigns reviews.
83%
(Based on 72 reviews)

Integrations

Webhooks

As reported in 57 Zoho Campaigns reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)
81%
(Based on 57 reviews)

Event Tracking API

As reported in 59 Zoho Campaigns reviews. API used to track the status of emails.
84%
(Based on 59 reviews)

Mail Send API

Based on 55 Zoho Campaigns reviews. API used to send emails (e.g. Web API, SMTP API)
85%
(Based on 55 reviews)

Spam Filter Testing

As reported in 62 Zoho Campaigns reviews. Testing to ensure emails do not go to recipient's spam folder.
82%
(Based on 62 reviews)

Templates

Text and Themes

Based on 124 Zoho Campaigns reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates
85%
(Based on 124 reviews)

Stock Images

Based on 103 Zoho Campaigns reviews and verified by the G2 Product R&D team. Provide a library of stock images to use for emails
79%
(Based on 103 reviews)

Proofing

Based on 110 Zoho Campaigns reviews and verified by the G2 Product R&D team. Offer email proofing tools.
83%
(Based on 110 reviews)

Edit

Pre-Made

Based on 118 Zoho Campaigns reviews and verified by the G2 Product R&D team. Offer pre-made email templates
81%
(Based on 118 reviews)

Build

Based on 20 Zoho Campaigns reviews. Allow users to create their own email templates
78%
(Based on 20 reviews)

HTML

Based on 112 Zoho Campaigns reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates
85%
(Based on 112 reviews)

Logistics

Analytics

Based on 113 Zoho Campaigns reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform
87%
(Based on 113 reviews)

Issues

Based on 101 Zoho Campaigns reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending
81%
(Based on 101 reviews)

Integrate

Based on 103 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrate with email and email marketing tools
86%
(Based on 103 reviews)
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