Zoho Campaigns Features
Summary of Features
Platform
- User, Role, and Access Management
- Internationalization
- Performance and Reliability
Integration
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications
Email Marketing
- Email and Mobile Preview
- Manage Email Lists
- High-Volume Sending
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Reporting & Analytics
- A/B Testing
- Basic Reporting
Filter for Features
Platform
User, Role, and Access ManagementBased on 283 Zoho Campaigns reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 88% (Based on 283 reviews) |
InternationalizationBased on 200 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 87% (Based on 200 reviews) |
Performance and ReliabilityBased on 291 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 88% (Based on 291 reviews) |
Custom Tracking DomainAbility to define a custom domain from which emails are sent. | n/a |
Multiple DomainsBased on 56 Zoho Campaigns reviews. Able to send emails from multiple domains. | 87% (Based on 56 reviews) |
Dedicated IPAbility to use a dedicated IP for deliverability. This feature was mentioned in 51 Zoho Campaigns reviews. | 85% (Based on 51 reviews) |
DocumentationAs reported in 66 Zoho Campaigns reviews. Availability and quality of documentation for API, code library, implementation, and set up. | 83% (Based on 66 reviews) |
Sender Reputation ManagementAs reported in 65 Zoho Campaigns reviews. Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. | 86% (Based on 65 reviews) |
Tracking & ReportingAs reported in 73 Zoho Campaigns reviews. Tracks emails sent and delivery rates and compiles them into standard reports. | 86% (Based on 73 reviews) |
Enterprise ScalabilityProvides features and infrastructure to allow scaling for large organizations. | n/a |
Performance and ReliabilityBased on 74 Zoho Campaigns reviews. Emails are consistently received and software performs reliably. | 89% (Based on 74 reviews) |
Integration
Data Import & Export ToolsBased on 288 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 87% (Based on 288 reviews) |
Integration APIsBased on 198 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 87% (Based on 198 reviews) |
Breadth of Partner ApplicationsBased on 194 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 85% (Based on 194 reviews) |
CRM IntegrationBased on 104 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrates with CRM software, which can help provide context to your mailing lists. | 87% (Based on 104 reviews) |
Social Media IntegrationBased on 91 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrates with Social Media platforms, which can help expand your reach. | 88% (Based on 91 reviews) |
E-Commerce IntegrationBased on 53 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store. | 88% (Based on 53 reviews) |
Email Marketing
Email and Mobile PreviewBased on 467 Zoho Campaigns reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues. | 84% (Based on 467 reviews) |
Manage Email ListsBased on 495 Zoho Campaigns reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences. | 84% (Based on 495 reviews) |
High-Volume SendingBased on 426 Zoho Campaigns reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second. | 85% (Based on 426 reviews) |
Building and Personalizing EmailsBased on 488 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 84% (Based on 488 reviews) |
Sending Outbound EmailsBased on 476 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 87% (Based on 476 reviews) |
Manage Email DeliverabilityBased on 467 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 83% (Based on 467 reviews) |
Automated Email ResponsesBased on 386 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 85% (Based on 386 reviews) |
Multi-user AccountBased on 157 Zoho Campaigns reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team. | 85% (Based on 157 reviews) |
SurveysBased on 141 Zoho Campaigns reviews. Ability to send secure and personalized survey invites to your contact list. | 84% (Based on 141 reviews) |
Reporting & Analytics
A/B TestingBased on 297 Zoho Campaigns reviews and verified by the G2 Product R&D team. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates. | 83% (Based on 297 reviews) |
Basic ReportingBased on 434 Zoho Campaigns reviews and verified by the G2 Product R&D team. | 87% (Based on 434 reviews) |
Administration
Template CreationAs reported in 82 Zoho Campaigns reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. | 85% (Based on 82 reviews) |
Preset Template AvailabilityAs reported in 79 Zoho Campaigns reviews. Quantity and quality of preset email templates for administrators to construct their own emails. | 84% (Based on 79 reviews) |
Custom UnsubscribeAble to customize the unsubscribe templates, handler, and tracking. This feature was mentioned in 71 Zoho Campaigns reviews. | 84% (Based on 71 reviews) |
Email SegmentationAs reported in 76 Zoho Campaigns reviews. Able to segment transactional emails based on their purpose. | 85% (Based on 76 reviews) |
Detailed Server LogsDetailed logs for tracking and debugging mail server activity. 64 reviewers of Zoho Campaigns have provided feedback on this feature. | 83% (Based on 64 reviews) |
NotificationsAlerts administrator whenever a pre-set event occurs. This feature was mentioned in 72 Zoho Campaigns reviews. | 83% (Based on 72 reviews) |
Integrations
WebhooksAs reported in 57 Zoho Campaigns reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | 81% (Based on 57 reviews) |
Event Tracking APIAs reported in 59 Zoho Campaigns reviews. API used to track the status of emails. | 84% (Based on 59 reviews) |
Mail Send APIBased on 55 Zoho Campaigns reviews. API used to send emails (e.g. Web API, SMTP API) | 85% (Based on 55 reviews) |
Spam Filter TestingAs reported in 62 Zoho Campaigns reviews. Testing to ensure emails do not go to recipient's spam folder. | 82% (Based on 62 reviews) |
Templates
Text and ThemesBased on 124 Zoho Campaigns reviews and verified by the G2 Product R&D team. Allow users to edit text and themes on email templates | 85% (Based on 124 reviews) |
Stock ImagesBased on 103 Zoho Campaigns reviews and verified by the G2 Product R&D team. Provide a library of stock images to use for emails | 79% (Based on 103 reviews) |
ProofingBased on 110 Zoho Campaigns reviews and verified by the G2 Product R&D team. Offer email proofing tools. | 83% (Based on 110 reviews) |
Edit
Pre-MadeBased on 118 Zoho Campaigns reviews and verified by the G2 Product R&D team. Offer pre-made email templates | 81% (Based on 118 reviews) |
BuildBased on 20 Zoho Campaigns reviews. Allow users to create their own email templates | 78% (Based on 20 reviews) |
HTMLBased on 112 Zoho Campaigns reviews and verified by the G2 Product R&D team. Use drag-and-drop HTML editing to create email templates | 85% (Based on 112 reviews) |
Logistics
AnalyticsBased on 113 Zoho Campaigns reviews and verified by the G2 Product R&D team. Provide analytics reporting so that users can see how their campaigns perform | 87% (Based on 113 reviews) |
IssuesBased on 101 Zoho Campaigns reviews and verified by the G2 Product R&D team. Allow for users to identify potential issues that would stop their emails from sending | 81% (Based on 101 reviews) |
IntegrateBased on 103 Zoho Campaigns reviews and verified by the G2 Product R&D team. Integrate with email and email marketing tools | 86% (Based on 103 reviews) |
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