Campagna Software

L'unico punto di attrito che ho incontrato è stato con la sezione delle informazioni sulla memoria/azienda. Ho inserito i dettagli della mia attività lì, ma quando ho usato l'IA per creare una campagna, non sembrava attingere automaticamente da quelle informazioni — ho dovuto reinserire le cose manualmente. È possibile che mi sia sfuggito qualcosa, ma una connessione più fluida tra la sezione della memoria e il costruttore di campagne IA sarebbe un bel miglioramento. Recensione raccolta e ospitata su G2.com.

Gestire campagne di email a freddo manualmente richiede tempo ed è difficile da scalare. Instantly risolve questo problema automatizzando il processo, liberando tempo per concentrarsi su altre aree dell'azienda. Recensione raccolta e ospitata su G2.com.

The pricing structure is frustrating. Costs rise quickly as you start adding more contacts which honestly feels like a tax on success, and its specially frustrating to have basic features that could be expected in the lower/basic pricing tiers up in the higher pricing tiers. I also found the landing page builder to be too simple, lacking in customization features. Recensione raccolta e ospitata su G2.com.

It's the solution we needed since we were missing a CRM tool that could maximize our Sales Department potential. Recensione raccolta e ospitata su G2.com.

The one thing that is a little inconvenient is the ability to automatically send emails when a blog post is written requires a rss feed addon as it does not come as a natural connection between the website and Constant Contact. Recensione raccolta e ospitata su G2.com.

We have used other newsletter options and Constant Contact provides the easiest platform where we can create templates to be repurposed, allow clients to manage their own contacts, and set up automated emails on a schedule without concerns of it being too complex to work with while still providing the performance we have grown to expect. Recensione raccolta e ospitata su G2.com.

What I dislike most is the email builder. It’s clunky, hard to use, and not very intuitive.

Another thing I don’t like is the reporting system. The way it filters and displays metrics is difficult to understand and navigate. I’d prefer it to be more straightforward and focused on what matters, like email title effectiveness, open rate, and click-through rate.

Also, the campaign duplication feature could be improved. It would help if every duplicated campaign could be grouped into a single category so I can find them quickly, instead of ending up with an isolated copy each time. Recensione raccolta e ospitata su G2.com.

CRM and automations are the main features I value most. Recensione raccolta e ospitata su G2.com.

The credit system across the different plans can be a bit confusing to track at first. I also found it frustrating that you can’t start drafting campaign steps or content until you upload a lead list; it would be much better if we could build out the sequence first and then finalize the recipient data afterward. Lastly, the importance of the warm-up period should be explained more clearly during onboarding so people don’t lose time unnecessarily. Recensione raccolta e ospitata su G2.com.

It does a great job of bridging the gap between finding verified lead data and running mass outreach that still doesn’t come across as spam. With the enrichment tools and personalization features, we’ve been able to boost our brand awareness in a meaningful way. The biggest advantage for us is that we can scale communication while keeping deliverability high and preserving a genuinely “human” feel in every email we send. Recensione raccolta e ospitata su G2.com.

One drawback of Brevo is that, while the platform is simple to use, several advanced functions (particularly in automation and segmentation) feel constrained when compared to larger enterprise-level technologies. The reporting is adequate, but it might be more thorough for further study.

When working with a huge database, there may be intermittent email sending delays or UI latency. Finally, while the AI elements are useful, they feel basic and should be improved for better personalisation and prediction. Recensione raccolta e ospitata su G2.com.

Brevo solves the problem of managing and scaling communication across numerous channels from a single location. Previously, managing email campaigns, SMS, and contact segmentation independently was time-consuming and inefficient. Brevo allows us to automate campaigns, segment consumers more effectively, and track effectiveness from a single dashboard.

This has helped us save time, improve targeting, and increase engagement rates. We can send more relevant, timely communications instead of generic campaigns, which have resulted in higher open rates, conversions, and overall marketing effectiveness. Recensione raccolta e ospitata su G2.com.

With so many products, channels, and configured relations, the platform requires a meaningful learning investment before your team is operating at full capacity. The initial setup, although manageable with the onboarding team's help, involved a significant learning curve around the platform's full range of capabilities, not the technical setup itself. Recensione raccolta e ospitata su G2.com.

Insider One unifies fragmented data, enhancing automation and enabling personalized customer engagement in real-time by consolidating data across mobile apps, CRM, and transaction databases. It supports dynamic audience segmentation and automates customer journeys to boost engagement and reduce churn. Recensione raccolta e ospitata su G2.com.

There are a few things that could be better. Sometimes, the system feels a bit slow, especially when there are a lot of contacts. It's not a big issue, but it can get a little frustrating.

The email designs are okay, but I usually have to adjust them manually to make them look the way I want. Recensione raccolta e ospitata su G2.com.

Earlier, we were handling everything manually, sending emails, remembering to follow up, and keeping track of people. It was easy to miss things.

Now, once we setup the follow-ups the system takes care of sending emails on time. This has helped us stay more organized and consistent. It also saves time, because we don't have to keep checking who to email next.

Overall, it's been helpful for keeping things on track without adding too much extra work. Recensione raccolta e ospitata su G2.com.

Come ho già detto, il prezzo è stato il motivo principale per cui non ho avuto l'opportunità di utilizzare Braze nella mia carriera nel Marketing finora. Anche se è sicuramente competitivo se confrontato con prodotti di pari livello, può comunque risultare un po' intimidatorio, specialmente per le aziende che cercano di impegnarsi con una piattaforma per gli anni a venire.

CONTRO:

- Canali in-app e di schede di contenuto con prezzi separati

- Tariffa di onboarding una tantum separata

- Una manciata di materiali didattici bloccati dietro un paywall Recensione raccolta e ospitata su G2.com.

Creare percorsi automatizzati complessi per soddisfare molteplici fasi del ciclo di vita per una base utenti altamente segmentata. Introdurre possibilità di personalizzazione profonda tramite tag liquidi, creando blocchi di contenuto per automatizzare la maggior parte della creazione di modelli. Recensione raccolta e ospitata su G2.com.

I really want to be able to post my email creations to social media - Instagram and Facebook, but I"m told it's not possible. Recensione raccolta e ospitata su G2.com.

I've not had any problems that require being solved. Recensione raccolta e ospitata su G2.com.

Il percorso dell'utente può sembrare complesso a volte, e piccoli cambiamenti nelle campagne spesso richiedono uno sforzo considerevole. Anche i cruscotti di reportistica mancano di sufficiente personalizzazione e flessibilità per confrontare efficacemente le prestazioni tra le iniziative. Recensione raccolta e ospitata su G2.com.

EVAM è stato un pilastro fondamentale delle iniziative della nostra campagna promozionale del team, consentendo l'accesso a molteplici canali di coinvolgimento tra cui SMS, Push, WhatsApp e META. Fornisce anche funzionalità come cashback, offerte, personalizzazione e percorsi di campagna dinamici. Più recentemente, si è espanso per supportare interfacce per clienti aziendali, estendendo il suo valore oltre l'esecuzione interna delle campagne. Recensione raccolta e ospitata su G2.com.

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Recensione raccolta e ospitata su G2.com.

Omnisend helps me create robust, personalized flows that connect with my audience in ways I couldn't build myself. I switched from MailerLite because Omnisend offers better integration capabilities and easier ways to create personalized workflows with improved analytics. Recensione raccolta e ospitata su G2.com.

Despite the overall quality, at times, the platform feels a bit outdated in certain areas. For example, scheduling future campaigns can be confusing. Recensione raccolta e ospitata su G2.com.

Automating our clients’ emails is a very handy tool, saving time and ensuring consistency. Also, one of the major advantages is the very responsive and knowledgeable support team, which is very important for us. Great collaboration in all aspects. Recensione raccolta e ospitata su G2.com.

Some of their advanced features feels bit limited when compared with the enterprise tools, particularly in segmenting and reporting customisation. Their template library, though it's functional, can be more modern and diverse. Also, their integration is not that extensive when compared with other larger competitors. Recensione raccolta e ospitata su G2.com.

This platform helps me solve the problem of having a simplified campaign execution, right from managing the list to automation; it doesn't need any steep learning curve. This also helps reduce the dependency on technical teams and speed up the go-to-market timeline for campaigns. It also improves engagement tracking and campaign consistency across multiple channels. Recensione raccolta e ospitata su G2.com.

Per quanto sia facile da usare, come qualcuno che non ha molta esperienza nella gestione delle email o nei CRM, c'è molto da vedere quando si naviga e a volte temo che non stiamo sfruttando tutte le funzionalità a nostro vantaggio. Recensione raccolta e ospitata su G2.com.

Ci sta aiutando a incrementare le vendite, a creare consapevolezza per le nuove collezioni e collaborazioni e ci offre un modo per tracciare i nostri clienti. Si sincronizza con Shopify, permettendoci di segmentare facilmente la nostra lista. Recensione raccolta e ospitata su G2.com.

Alcune regole di automazione avanzate sono meno flessibili, richiedendo soluzioni alternative per i percorsi dei clienti tra regioni diverse. Il cruscotto di reportistica manca di una personalizzazione approfondita per le esportazioni conformi alle normative UE e per KPI specifici del commercio all'ingrosso, come il ROI delle campagne di ordini ripetuti. Le integrazioni con alcuni strumenti logistici e contabili tedeschi più piccoli richiedono una configurazione aggiuntiva invece di connettori nativi. L'interfaccia utente può sembrare meno moderna e alcune azioni in blocco richiedono più passaggi del previsto. La consegna degli SMS in alcuni paesi dell'UE può essere incoerente, il che influisce sugli avvisi di riassortimento sensibili al tempo. Recensione raccolta e ospitata su G2.com.

Comarch Marketing Automation unifica i nostri lead, prevenendo la perdita di dati e automatizzando le comunicazioni, risparmiando ore di contatti manuali. Valuta e segmenta i clienti, si concentra sugli acquirenti di alto valore e riduce le incoerenze, migliorando i tassi di conversione. Recensione raccolta e ospitata su G2.com.

So far, the current AI features feel somewhat underwhelming and haven’t really moved the needle for us. They don’t seem to meaningfully improve our ability to build out new infrastructure or accelerate the launch process. That’s an area where I’d expect more innovation, especially given the current tech landscape. Recensione raccolta e ospitata su G2.com.

It effectively bridges gaps in our communication funnel by letting us re-engage unresponsive users with real precision. This automation has directly improved our funnel efficiency and reinforced our unit economics. With an automated system that manages user states through attributes, we spend far less time on manual outreach and can focus on higher-value work instead. Recensione raccolta e ospitata su G2.com.

Penso che ci siano troppe funzionalità. Di tutto il set, ne uso solo alcune. Recensione raccolta e ospitata su G2.com.

Automazione del supporto tecnico sul sito. Recensione raccolta e ospitata su G2.com.

Sometimes there are glitches that halt my work. For example, a campaign won’t save for an unknown reason, or images won’t upload to the image bank—again, with no explanation for why this happens.

There have also been times when a couple of team members are in the same campaign at the same time, and one person ends up saving over the other’s progress, which causes work to be lost. It would be helpful if the platform could notify us when someone else is in a campaign at the same time. Recensione raccolta e ospitata su G2.com.

It's allowed us to produce creative campaigns without that need to code, which has saved us time and money. The flexibility the platform offers has massively changed how we work which has benefitted the business and client offerings hugely. Before we used Dotdigital we would rely on coding each campaign, which always created barriers to our work - but by moving to DotDigital, this removed all barriers, enhancing creativity and changed how we work. Recensione raccolta e ospitata su G2.com.