Compare Tableau and The Trade Desk 
At a Glance
Market Segments
Enterprise (42.2% of reviews)
Mid-Market (43.9% of reviews)
Entry-Level Pricing
$75.00 1 User Per Month
Contact Us
Tableau
Star Rating
(3,544)4.4 out of 5
Market Segments
Enterprise (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansThe Trade Desk
Star Rating
(150)4.4 out of 5
Market Segments
Mid-Market (43.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskTableau vs The Trade Desk
When assessing the two solutions, reviewers found Tableau easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with The Trade Desk overall.
- Reviewers felt that Tableau meets the needs of their business better than The Trade Desk.
- When comparing quality of ongoing product support, reviewers felt that The Trade Desk is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Tableau over The Trade Desk.
Pricing
Entry-Level Pricing
Tableau
Tableau Standard
$75.00
1 User Per Month
A comprehensive edition to help you explore and understand your data.
- Each additional license starts as low as $15 / user / month
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Tableau
Free Trial is available
The Trade Desk
No trial information availableRatings
Meets Requirements
8.7
2,472
8.6
128
Ease of Use
8.3
2,864
8.0
125
Ease of Setup
8.3
1,528
8.1
91
Ease of Admin
8.2
798
8.2
69
Quality of Support
8.3
2,119
8.8
127
Has the product been a good partner in doing business?
8.5
777
8.7
73
Product Direction (% positive)
8.8
2,444
8.7
124
Features by Category
Reports
8.7
1757
|
Verified
Not enough data
8.2
1591
|
Verified
Not enough data
9.1
1803
|
Verified
Not enough data
8.6
1372
Not enough data
9.1
1791
|
Verified
Not enough data
Self Service
8.5
1693
|
Verified
Not enough data
8.7
1713
|
Verified
Not enough data
8.5
1639
|
Verified
Not enough data
8.2
1424
Not enough data
8.2
1519
|
Verified
Not enough data
7.9
1326
|
Verified
Not enough data
Advanced Analytics
7.8
1283
Not enough data
9.2
1775
|
Verified
Not enough data
8.1
1302
Not enough data
Building Reports
8.3
1003
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
835
|
Verified
Not enough data
8.1
841
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
1757
|
Verified
Not enough data
8.2
1591
|
Verified
Not enough data
9.1
1803
|
Verified
Not enough data
8.6
1372
Not enough data
9.1
1791
|
Verified
Not enough data
Data Preparation
8.6
874
|
Verified
Not enough data
8.4
850
|
Verified
Not enough data
Data Modeling and Blending
8.5
889
|
Verified
Not enough data
8.8
912
|
Verified
Not enough data
8.5
884
|
Verified
Not enough data
Generative AI
7.4
429
Not enough data
7.5
453
Not enough data
Agentic AI - Analytics Platforms
7.5
133
Not enough data
7.5
136
Not enough data
7.8
138
Not enough data
7.6
132
Not enough data
7.7
129
Not enough data
7.4
129
Not enough data
7.9
135
Not enough data
Self Service
8.5
1693
|
Verified
Not enough data
8.7
1713
|
Verified
Not enough data
8.5
1639
|
Verified
Not enough data
8.2
1424
Not enough data
8.2
1519
|
Verified
Not enough data
7.9
1326
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.4
139
Not enough data
8.3
114
Not enough data
8.1
110
Not enough data
8.5
131
Not enough data
Advanced Analytics
7.8
1283
Not enough data
9.2
1775
|
Verified
Not enough data
8.1
1302
Not enough data
Performance & Scalability - Analytics Platforms
7.6
143
Not enough data
8.2
111
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.2
112
Not enough data
8.0
107
Not enough data
7.8
110
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.6
107
Not enough data
7.7
105
Not enough data
7.8
108
Not enough data
7.6
107
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
107
Not enough data
7.9
113
Not enough data
7.8
107
Not enough data
Building Reports
8.3
1003
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
835
|
Verified
Not enough data
8.1
841
|
Verified
Not enough data
Reports
8.7
1757
|
Verified
Not enough data
8.2
1591
|
Verified
Not enough data
9.1
1803
|
Verified
Not enough data
8.6
1372
Not enough data
9.1
1791
|
Verified
Not enough data
Self Service
8.5
1693
|
Verified
Not enough data
8.7
1713
|
Verified
Not enough data
8.5
1639
|
Verified
Not enough data
8.2
1424
Not enough data
8.2
1519
|
Verified
Not enough data
7.9
1326
|
Verified
Not enough data
Building Reports
8.3
1003
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
835
|
Verified
Not enough data
8.1
841
|
Verified
Not enough data
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Cartography
9.4
26
Not enough data
9.2
26
Not enough data
9.6
28
Not enough data
9.4
27
Not enough data
Analysis
9.0
28
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Not enough data
Reporting
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Not enough data
Data Source Access
8.7
234
Not enough data
8.8
236
Not enough data
8.3
229
Not enough data
Data Interaction
8.2
227
Not enough data
8.1
231
Not enough data
8.3
229
Not enough data
8.5
233
Not enough data
8.3
230
Not enough data
8.3
227
Not enough data
8.4
229
Not enough data
8.3
227
Not enough data
Data Exporting
8.5
223
Not enough data
8.4
226
Not enough data
8.4
223
Not enough data
Generative AI
7.4
219
Not enough data
Additional Functionality
8.9
61
Not enough data
9.3
62
Not enough data
Basics
9.2
62
Not enough data
Content
8.9
59
Not enough data
Data
9.3
61
Not enough data
Interoperability
8.9
59
Not enough data
Performance
9.2
62
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
59
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
Not enough data
7.8
99
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
8.4
96
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
95
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.4
79
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
89
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity and Prep - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Autonomous Insight Generation - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction and Workflow - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Agent Management - Agentic Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
8.4
251
Not enough data
8.4
254
Not enough data
8.4
244
Not enough data
Data Analysis
9.0
275
Not enough data
8.9
268
Not enough data
Decision Making
8.7
259
Not enough data
9.4
272
Not enough data
9.1
267
Not enough data
8.7
263
Not enough data
Generative AI
8.0
177
Not enough data
8.0
176
Not enough data
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Tableau and The Trade Desk share no categories
Unique Categories
Tableau is categorized as Semantic Layer Tools, Insurance Analytics, Data Preparation, Location Intelligence, Embedded Business Intelligence, Analytics Platforms, Predictive Analytics, and Agentic Analytics
Reviews
Reviewers' Company Size
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
11.6%
Computer Software
7.3%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.1%
Marketing and Advertising
64.0%
Retail
4.3%
Internet
2.9%
Consumer Goods
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.5%
Discussions
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
The Trade Desk has no discussions with answers
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