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Compare Google Analytics 360 and Sprout Social 
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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Small-Business (44.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Sprout Social
Star Rating
(5,755)4.4 out of 5
Market Segments
Small-Business (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansGoogle Analytics 360 vs Sprout Social
When assessing the two solutions, reviewers found Sprout Social easier to use, set up, and administer. Reviewers also preferred doing business with Sprout Social overall.
- Reviewers felt that Google Analytics 360 meets the needs of their business better than Sprout Social.
- When comparing quality of ongoing product support, reviewers felt that Sprout Social is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprout Social over Google Analytics 360.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Google Analytics 360
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.5
5,015
Ease of Use
8.1
450
8.8
5,068
Ease of Setup
8.0
195
8.7
3,454
Ease of Admin
8.4
188
8.8
2,160
Quality of Support
8.0
406
8.6
4,486
Has the product been a good partner in doing business?
8.4
184
8.7
2,127
Product Direction (% positive)
8.4
431
8.9
4,940
Features by Category
Metrics
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Not enough data
Reporting
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
311
Not enough data
Other
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
Not enough data
Social Analytics
Not enough data
7.7(won by default)
2944
Not enough data
7.8(won by default)
3128
Not enough data
8.7(won by default)
3292
Not enough data
7.2(won by default)
2584
Not enough data
7.0(won by default)
2591
Not enough data
7.2(won by default)
2350
Not enough data
7.1(won by default)
2287
Reports & Dashboards
Not enough data
8.1(won by default)
3166
Not enough data
8.5(won by default)
3231
Not enough data
8.5(won by default)
3071
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
883
Not enough data
6.2(won by default)
876
Not enough data
6.2(won by default)
868
Not enough data
6.2(won by default)
874
Not enough data
6.2(won by default)
874
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Content & Collaboration
Not enough data
8.9
3111
Not enough data
7.9
2901
Not enough data
8.2
2954
Not enough data
8.0
2849
Not enough data
8.3
2962
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4134
Not enough data
8.9
4125
Not enough data
8.1
3772
Not enough data
8.5
4075
Not enough data
Feature Not Available
Not enough data
7.9
2863
Not enough data
7.5
2461
Agentic AI - Social Media Management
Not enough data
6.2
1050
Not enough data
6.4
1041
Not enough data
6.5
1037
Not enough data
6.5
1033
Not enough data
6.4
1025
Not enough data
6.4
1026
Not enough data
6.4
1022
Monitoring & Listening
Not enough data
8.5
1887
Not enough data
7.0
1426
Not enough data
8.0
1190
Not enough data
7.9
1177
Not enough data
7.7
1148
Not enough data
7.8
1176
Agentic AI - Social Media Listening Tools
Not enough data
6.4
382
Not enough data
6.4
380
Not enough data
6.4
383
Not enough data
6.4
381
Not enough data
6.4
381
Data Management & Analysis
Not enough data
7.5
1193
Not enough data
8.6
1946
Not enough data
8.0
1212
Not enough data
7.8
1117
Generative AI
Not enough data
7.1
856
Not enough data
6.9
845
Process
Not enough data
8.4
1446
Not enough data
7.9
1233
Not enough data
7.7
999
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1494
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1121
Not enough data
8.4
1417
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Sprout Social share no categories
Unique Categories
Google Analytics 360 is categorized as Digital Analytics and Mobile App Analytics
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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