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Compare Google Analytics 360 and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (50.5% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Google Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Sprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansGoogle Analytics 360 vs Sprout Social
When assessing the two solutions, reviewers found Sprout Social easier to use, set up, and administer. Reviewers also preferred doing business with Sprout Social overall.
- Reviewers felt that Google Analytics 360 meets the needs of their business better than Sprout Social.
- When comparing quality of ongoing product support, reviewers felt that Sprout Social is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprout Social over Google Analytics 360.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Google Analytics 360
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.8
448
8.5
5,033
Ease of Use
8.1
451
8.8
5,086
Ease of Setup
8.0
196
8.7
3,470
Ease of Admin
8.4
188
8.8
2,167
Quality of Support
8.0
407
8.6
4,500
Has the product been a good partner in doing business?
8.4
184
8.7
2,134
Product Direction (% positive)
8.4
432
8.9
4,957
Features by Category
Metrics
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Not enough data
Reporting
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
312
Not enough data
Other
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
244
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
Not enough data
Social Analytics
Not enough data
7.7(won by default)
2956
Not enough data
7.8(won by default)
3141
Not enough data
8.7(won by default)
3306
Not enough data
7.2(won by default)
2595
Not enough data
7.0(won by default)
2602
Not enough data
7.2(won by default)
2361
Not enough data
7.1(won by default)
2299
Reports & Dashboards
Not enough data
8.1(won by default)
3179
Not enough data
8.5(won by default)
3244
Not enough data
8.5(won by default)
3085
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.2(won by default)
885
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Content & Collaboration
Not enough data
8.9
3125
Not enough data
7.9
2913
Not enough data
8.2
2967
Not enough data
8.0
2860
Not enough data
8.3
2975
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4149
Not enough data
8.9
4140
Not enough data
8.0
3785
Not enough data
8.5
4089
Not enough data
Feature Not Available
Not enough data
7.9
2876
Not enough data
7.5
2474
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1052
Not enough data
6.5
1049
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.4
1032
Monitoring & Listening
Not enough data
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Data Management & Analysis
Not enough data
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
859
Not enough data
6.9
848
Process
Not enough data
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Sprout Social share no categories
Unique Categories
Google Analytics 360 is categorized as Digital Analytics and Mobile App Analytics
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Discussions
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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