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Compare Sprinklr Insights and Sprout Social 
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At a Glance
Market Segments
Enterprise (48.5% of reviews)
Small-Business (44.8% of reviews)
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Starting at $199.00 1 user/per month (billed annually)
Sprinklr Insights
Star Rating
(105)4.3 out of 5
Market Segments
Enterprise (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat/Per month (billed annually) Per Year
Learn more about Sprinklr InsightsSprout Social
Star Rating
(5,756)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Sprinklr Insights. Users appreciate its intuitive interface and powerful analytics, making it a favorite for social media management.
- Users say that Sprout Social's ease of setup is a standout feature, with many highlighting the smooth onboarding process. In contrast, Sprinklr Insights, while powerful, has received feedback indicating that it may require more effort to implement effectively.
- Reviewers mention that Sprout Social's robust publishing capabilities allow for simultaneous posting across multiple channels, which users find incredibly convenient. This feature is particularly praised for saving time and streamlining social media efforts.
- According to verified reviews, Sprinklr Insights shines in its customization options, allowing users to tailor dashboards and metrics to their specific needs. However, some users feel that this flexibility can come at the cost of a steeper learning curve.
- Users appreciate Sprout Social's strong customer support, with many noting the quality of assistance they receive. In comparison, while Sprinklr Insights also offers support, some users have indicated that it may not be as responsive or helpful as they would like.
- G2 reviewers highlight that both platforms offer solid analytics capabilities, but Sprout Social's user-friendly data tracking and reporting features are often seen as more accessible. Users have praised its ability to provide clear and actionable insights, which can be crucial for effective social media strategies.
Pricing
Entry-Level Pricing
Sprinklr Insights
Sprinklr Insights Enterprise
Contact Us
1 Seat/Per month (billed annually) Per Year
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Sprinklr Insights
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.5
80
8.5
5,016
Ease of Use
7.7
79
8.8
5,069
Ease of Setup
7.0
43
8.7
3,454
Ease of Admin
7.5
38
8.8
2,160
Quality of Support
8.3
77
8.6
4,486
Has the product been a good partner in doing business?
8.1
39
8.7
2,127
Product Direction (% positive)
9.3
80
8.9
4,941
Features by Category
Social Analytics
7.7(tied score)
56
7.7(tied score)
2944
7.7
55
7.8(won by 0.1)
3128
8.6
58
8.7(won by 0.1)
3292
7.1
43
7.2(won by 0.1)
2584
7.1(won by 0.1)
43
7.0
2591
8.0(won by 0.8)
51
7.2
2350
7.8(won by 0.7)
54
7.1
2287
Reports & Dashboards
8.2(won by 0.1)
59
8.1
3166
8.2
57
8.5(won by 0.3)
3231
8.5(tied score)
52
8.5(tied score)
3071
7.2(won by default)
39
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
883
Not enough data
6.2(won by default)
876
Not enough data
6.2(won by default)
868
Not enough data
6.2(won by default)
874
Not enough data
6.2(won by default)
874
Content & Collaboration
Not enough data
8.9
3111
Not enough data
7.9
2901
Not enough data
8.2
2954
Not enough data
8.0
2849
Not enough data
8.3
2962
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4134
Not enough data
8.9
4125
Not enough data
8.1
3772
Not enough data
8.5
4075
Not enough data
Feature Not Available
Not enough data
7.9
2863
Not enough data
7.5
2461
Agentic AI - Social Media Management
Not enough data
6.2
1050
Not enough data
6.4
1041
Not enough data
6.5
1037
Not enough data
6.5
1033
Not enough data
6.4
1025
Not enough data
6.4
1026
Not enough data
6.4
1022
Media Channels
6.7
20
Not enough data
6.6
20
Not enough data
8.7
21
Not enough data
Geographic Coverage
8.1
20
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
Reporting
8.1
23
Not enough data
7.7
22
Not enough data
8.1
23
Not enough data
8.8
22
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.2
15
Not enough data
6.1
15
Not enough data
Monitoring & Listening
8.8
49
8.5
1887
7.5
40
7.0
1426
8.5
45
8.0
1191
8.4
44
7.9
1177
8.4
43
7.7
1148
7.7
44
7.8
1176
Agentic AI - Social Media Listening Tools
Not enough data
6.4
382
Not enough data
6.4
380
Not enough data
6.4
383
Not enough data
6.4
381
Not enough data
6.4
381
Data Management & Analysis
7.9
48
7.5
1193
8.7
50
8.6
1946
7.7
45
8.0
1212
8.3
41
7.8
1117
Brand Signals
8.1
31
Not enough data
6.8
29
Not enough data
7.9
34
Not enough data
Brand Analytics
8.0
33
Not enough data
8.4
32
Not enough data
Generative AI
Not enough data
7.1
856
Not enough data
6.9
845
Process
Not enough data
8.4
1446
Not enough data
7.9
1233
Not enough data
7.7
1000
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1495
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1121
Not enough data
8.4
1417
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Sprinklr Insights and Sprout Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Sprinklr Insights is categorized as Media Monitoring and Brand Intelligence
Sprout Social is categorized as Social Media Suites, Social Media Management, and Social Customer Service
Reviews
Reviewers' Company Size
Sprinklr Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.0%
Retail
6.0%
Information Technology and Services
6.0%
Market Research
5.0%
Financial Services
5.0%
Other
56.0%
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.2%
Higher Education
5.4%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Alternatives
Discussions
Sprinklr Insights has no discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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