# Sprinklr Insights vs Sprout Social Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it centralizes messages into one inbox, making social media management more efficient and reducing errors in reporting.
- **According to verified reviews** , Sprinklr Insights offers powerful customization options for dashboards and metrics, which users find beneficial for monitoring and analyzing data. However, some users note that it can be less user-friendly compared to Sprout Social, requiring more time to navigate effectively.
- **Reviewers mention** that Sprout Social's implementation process is quick and straightforward, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, users of Sprinklr Insights have reported a steeper learning curve, which may impact initial productivity.
- **Users say** that Sprout Social provides comprehensive analytics in one place, making it easy to schedule content and track performance. This all-in-one approach is particularly appreciated by small businesses looking for efficiency, while Sprinklr Insights, although powerful, may require more effort to gather similar insights across multiple channels.
- **G2 reviewers highlight** the quality of support provided by Sprout Social, with many users noting responsive customer service that enhances their overall experience. While Sprinklr Insights also receives positive feedback for support, it doesn't match the level of satisfaction reported by Sprout Social users.
- **According to recent feedback** , both platforms perform well in social listening and analytics, but Sprout Social's higher G2 Score reflects a broader user satisfaction. Users appreciate Sprinklr's capabilities but often feel that Sprout Social's user-friendly features and robust reporting tools give it an edge in day-to-day usability.



| | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 105 | 6,439 | 
| **Largest Market Segment** | Enterprise (48.5% of reviews) | Small-Business (44.7% of reviews) | 
| **Entry Level Price** | Contact Us 1 Seat/Per month (billed annually) Per Year | Starting at $79.00 1 user/per month (billed annually) | 

---
## Top Pros & Cons

### Sprinklr Insights

Pros:
- Artificial Intelligence (4 reviews)
- Helpful (4 reviews)

Cons:
- Learning Curve (4 reviews)
- Improvement Needed (2 reviews)

### Sprout Social

Pros:
- Ease of Use (1819 reviews)
- Post Scheduling (1211 reviews)

Cons:
- Missing Features (707 reviews)
- Limited Features (527 reviews)

---
## Ratings Comparison
| Rating | Sprinklr Insights | Sprout Social | 
|---|---|---|
  | **Meets Requirements** | 8.5 (80 reviews) | 8.5 (5451 reviews) | 
  | **Ease of Use** | 7.7 (79 reviews) | 8.8 (5513 reviews) | 
  | **Ease of Setup** | 7.0 (43 reviews) | 8.7 (3868 reviews) | 
  | **Ease of Admin** | 7.5 (38 reviews) | 8.8 (2249 reviews) | 
  | **Quality of Support** | 8.3 (77 reviews) | 8.6 (4864 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (39 reviews) | 8.7 (2215 reviews) | 
  | **Product Direction (% positive)** | 9.3 (80 reviews) | 8.9 (5334 reviews) | 

---
## Pricing

### Sprinklr Insights

#### Entry-Level Pricing

Plan: Sprinklr Insights Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights

[Learn more about Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)

#### Free Trial

Yes

### Sprout Social

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $79.00 1 user/per month (billed annually)

Description: Created for social media professionals focused on simplifying publishing workflows.

Key Features:
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting

[Browse all 5 editions](https://www.g2.com/products/sprout-social/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Insights** | 7.8/10 | 64 |
| **Sprout Social** | 7.3/10 | 3642 |

#### Social Analytics

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Competitor Analysis** | 7.7 (56 reviews) | 7.7 (2978 reviews) | 
| **Follower Analysis** | 7.7 (55 reviews) | 7.8 (3154 reviews) | 
| **Post Performance** | 8.6 (58 reviews) | 8.8 (3378 reviews) | 
| **Paid Campaign Tracking** | 7.1 (43 reviews) | 7.2 (2601 reviews) | 
| **Attribution** | 7.1 (43 reviews) | 7.0 (2606 reviews) | 
| **Hashtag Analytics** | 8.0 (51 reviews) | 7.3 (2369 reviews) | 
| **Sentiment Analysis** | 7.8 (54 reviews) | 7.1 (2307 reviews) | 

#### Reports & Dashboards

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Report Customizability** | 8.2 (59 reviews) | 8.1 (3230 reviews) | 
| **Report Exporting** | 8.2 (57 reviews) | 8.5 (3272 reviews) | 
| **Scalability** | 8.5 (52 reviews) | 8.5 (3125 reviews) | 
| **White Label** | 7.2 (39 reviews) | Feature Not Available | 

#### Agentic AI - Social Media Analytics

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (891 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (890 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (878 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (886 reviews) | 
| **Decision Making** | Not enough data | 6.3 (890 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Insights** | N/A | N/A |
| **Sprout Social** | 7.5/10 | 4673 |

#### Content & Collaboration

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.9 (3225 reviews) | 
| **Content Library** | Not enough data | 7.9 (2930 reviews) | 
| **Shared Inbox** | Not enough data | 8.2 (3027 reviews) | 
| **Approval Workflows** | Not enough data | 8.0 (2912 reviews) | 
| **Users and Permissions** | Not enough data | 8.3 (3013 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 

#### Social Management

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.6 (4387 reviews) | 
| **Social Publishing** | Not enough data | 8.9 (4424 reviews) | 
| **Campaign Optimization** | Not enough data | 8.1 (3829 reviews) | 
| **Social Engagement** | Not enough data | 8.5 (4246 reviews) | 
| **Social Ads** | Not enough data | Feature Not Available | 
| **Campaign Planning** | Not enough data | 7.9 (2915 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.5 (2497 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.2 (1064 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (1053 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (1070 reviews) | 
| **Adaptive Learning** | Not enough data | 6.5 (1046 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (1035 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (1036 reviews) | 
| **Decision Making** | Not enough data | 6.5 (1037 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Insights** | 7.6/10 | 23 |
| **Sprout Social** | N/A | N/A |

#### Media Channels

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Broadcast Media** | 6.7 (20 reviews) | Not enough data | 
| **Print Media** | 6.6 (20 reviews) | Not enough data | 
| **Online Media** | 8.7 (21 reviews) | Not enough data | 

#### Geographic Coverage

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Local Media** | 8.1 (20 reviews) | Not enough data | 
| **National Media** | 8.3 (19 reviews) | Not enough data | 
| **International Media** | 7.8 (20 reviews) | Not enough data | 

#### Reporting

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Keyword Targeting** | 8.1 (23 reviews) | Not enough data | 
| **Custom Feeds and Alerts** | 7.7 (22 reviews) | Not enough data | 
| **Custom Reports** | 8.1 (23 reviews) | Not enough data | 
| **Dashboards** | 8.8 (22 reviews) | Not enough data | 

#### Agentic AI - Media Monitoring

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **AI Text Generation** | 6.2 (15 reviews) | Not enough data | 
| **AI Text Summarization** | 6.1 (15 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Insights** | 8.2/10 | 54 |
| **Sprout Social** | 7.4/10 | 2217 |

#### Monitoring & Listening

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Social Measurement** | 8.8 (49 reviews) | 8.5 (1910 reviews) | 
| **Influencer Identification** | 7.5 (40 reviews) | 7.0 (1433 reviews) | 
| **Brand Monitoring** | 8.5 (45 reviews) | 8.1 (1236 reviews) | 
| **Keyword Tracking** | 8.4 (44 reviews) | 7.9 (1197 reviews) | 
| **Trend Analysis** | 8.4 (43 reviews) | 7.7 (1171 reviews) | 
| **Competitor Analysis** | 7.7 (44 reviews) | 7.8 (1196 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (385 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (401 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (385 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (388 reviews) | 
| **Decision Making** | Not enough data | 6.5 (387 reviews) | 

#### Data Management & Analysis

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Sentiment Analysis** | 7.9 (48 reviews) | 7.5 (1216 reviews) | 
| **Social Reporting** | 8.7 (50 reviews) | 8.6 (2010 reviews) | 
| **Alerts and Notifications** | 7.7 (45 reviews) | 8.1 (1233 reviews) | 
| **Advanced Data Filtering** | 8.3 (41 reviews) | 7.8 (1131 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Insights** | 7.8/10 | 35 |
| **Sprout Social** | N/A | N/A |

#### Brand Signals

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Comparison** | 8.1 (31 reviews) | Not enough data | 
| **AI** | 6.8 (29 reviews) | Not enough data | 
| **Brand Health** | 7.9 (34 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Trend Analysis** | 8.0 (33 reviews) | Not enough data | 
| **Tracking** | 8.4 (32 reviews) | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Sprinklr Insights** | N/A | N/A |
| **Sprout Social** | 7.8/10 | 1634 |

#### Generative AI

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (866 reviews) | 
| **AI Text Summarization** | Not enough data | 7.0 (851 reviews) | 

#### Process

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Mentions** | Not enough data | 8.4 (1471 reviews) | 
| **Tickets** | Not enough data | 7.9 (1249 reviews) | 
| **Macros** | Not enough data | 7.7 (1009 reviews) | 

#### Channels

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.9 (1525 reviews) | 
| **Live Chat** | Not enough data | Feature Not Available | 
| **Phone** | Not enough data | Feature Not Available | 
| **Text** | Not enough data | Feature Not Available | 

#### Insight

| Feature | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Surveys** | Not enough data | 7.4 (1127 reviews) | 
| **Reporting** | Not enough data | 8.4 (1435 reviews) | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Sprinklr Insights (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)

**Unique to Sprout Social (3):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Sprinklr Insights | Sprout Social | 
|---|---|---|
| **Small-Business** | 25.3% | 44.7% | 
| **Mid-Market** | 26.3% | 37.7% | 
| **Enterprise** | 48.5% | 17.6% | 

### By Industry

#### Sprinklr Insights

- **Marketing and Advertising:** 22.0%
- **Retail:** 6.0%
- **Information Technology and Services:** 6.0%
- **Financial Services:** 5.0%
- **Market Research:** 5.0%
- **Computer Software:** 5.0%
- **Automotive:** 4.0%
- **Hospital & Health Care:** 4.0%
- **Consumer Services:** 3.0%
- **Telecommunications:** 3.0%
- **Other:** 37.0%

#### Sprout Social

- **Marketing and Advertising:** 20.5%
- **Non-Profit Organization Management:** 6.2%
- **Higher Education:** 5.5%
- **Information Technology and Services:** 3.8%
- **Computer Software:** 3.2%
- **Financial Services:** 3.2%
- **Hospital & Health Care:** 2.9%
- **Public Relations and Communications:** 2.4%
- **Retail:** 2.4%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 47.7%

---
## Alternatives

### Alternatives to Sprinklr Insights

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7315 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1334 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)
- [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) — 4.3/5 stars (305 reviews)

### Alternatives to Sprout Social

- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Statusbrew](https://www.g2.com/products/statusbrew-inc/reviews) — 4.8/5 stars (250 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7315 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1107 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)

---
## Top Discussions

### Sprinklr Insights

No discussions available for this product.

### Sprout Social

- Title: [Is there a place of education for users?](https://www.g2.com/discussions/15585-is-there-a-place-of-education-for-users) — 7 comments, 1 upvote
  > **Top comment:** "General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:..."
- Title: [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) — 4 comments, 1 upvote
  > **Top comment:** "Yes!"
- Title: [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) — 3 comments
  > **Top comment:** "No"
- Title: [How can I access a more affordable reasonably priced membership with Sprout Social](https://www.g2.com/discussions/how-can-i-access-a-more-affordable-reasonably-priced-membership-with-sprout-social) — 3 comments, 1 upvote
  > **Top comment:** "The best option? Get directly in contact with a sales rep. They'll be able to offer you a custom-made offer that suits your needs and budget. 
"
- Title: [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) — 2 comments
  > **Top comment:** "It’s a great tool for social listening "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sprinklr-insights-vs-sprout-social)