1. [Home](https://www.g2.com/) 2. ... 3. [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) 4. [Sprinklr Insights Discussions](https://www.g2.com/products/sprinklr-insights/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e04e4aaf59fc62bd4dc642ca5765f978/sprinklr-insights.png "Product Avatar Image") ](/products/sprinklr-insights/reviews) [ Sprinklr Insights ](/products/sprinklr-insights/reviews) (105)4.3/5 Sprinklr Insights is an AI-native consumer intelligence platform that gives enterprises real-time consumer, competitor, and market intelligence from 30+ channels without the noise. It unifies the core listening and intelligence workflows that includes social listening, brand monitoring, Voice of the Customer, crisis management, and competitive intelligence on a single platform, turning fragmented conversations across social, digital, news, and review sources into clear, actionable recommendations. With more than a decade of purpose-built AI for unstructured data, Sprinklr Insights helps brands understand audiences, protect reputation, and make smarter, data-backed decisions. Key Features Most Comprehensive Channel Coverage: Integrates 30+ social and digital channels, 400K+ media sources, and 1B+ websites and review sites, plus the ability to ingest owned data, for a full 360-degree view of customer feedback. Social Listening: Monitor market conversations across 30+ channels, 400K+ media sources, and 1B+ websites and review sites for a full 360-degree view. Brand Monitoring and Reputation Management: Track mentions, KPIs, sentiment, and trends, and benchmark brand perception against competitors. Voice of the Customer: Capture feedback on products and services, spot trends, understand critical consumer needs and manage your online reputation effectively. PR and Crisis Management: Detect reputation threats early, get real-time alerts, and route insights to the right teams for a fast response. Sentiment Analysis: AI-powered sentiment and emotion detection across text, video, audio, and images, delivering 90%+ accurate, contextual insights. Competitive Intelligence and Benchmarking: Compare performance, engagement, and sentiment across competitor brands to uncover gaps and differentiators. Product and Visual Intelligence: Product Insights monitors feature requests and feedback, while Visual Insights analyzes images in conversations using AI detection. Audience, Competitor, and Brand Analytics: Deep analytics on audiences, competitors, and brand performance, complementing content-level analytics in Social. LLM Insights (AEO): Track and optimize how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and more, with prompts built from real customer conversations and competitor benchmarking on every prompt. Video Intelligence: Analyze video at scale with frame-level visual AI to detect logos, products, and demonstrations, decode audio and music trends, and spot emerging cultural moments and creators before they peak. Always-on Sprinklr Copilot: Research social, digital, and news sources conversationally, with citation-backed responses that surface original posts instantly. Built-in GenAI Automation: Automatically uncover root causes, identify next-best actions, and transform complex data, dashboards, and alerts into AI-generated summaries, while configuring advanced listening queries in seconds. Action Across Teams on a Unified Platform: Automatically create cases from customer feedback, route insights to the right personas, and power marketing, campaign, and advertising workflows with real-time social data. Fully Customizable Dashboards and Reports: Build custom widgets from any data source, define metrics and targets, choose visuals, and auto-refresh, share, or export at set intervals. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Listening and in 2025 for Voice of the Customer Platforms. Show More * * * ### 55.0 Nps Score Already have Sprinklr Insights? ### All Sprinklr Insights Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 2 years ago More Options - [ # What are the benefits and challenges of using Sprinklr Insights for social media analytics? ](/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) What are the benefits and challenges of using Sprinklr Insights for social media analytics? 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