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Compare Shopify and VWO Testing 
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At a Glance
Market Segments
Small-Business (80.2% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
$29/ per month
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Shopify
Star Rating
(4,832)4.4 out of 5
Market Segments
Small-Business (80.2% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansShopify vs VWO Testing
When assessing the two solutions, reviewers found Shopify easier to use, set up, and administer. However, reviewers preferred doing business with VWO Testing overall.
- Reviewers felt that Shopify meets the needs of their business better than VWO Testing.
- When comparing quality of ongoing product support, reviewers felt that VWO Testing is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of VWO Testing over Shopify.
Pricing
Entry-Level Pricing
VWO Testing
GROWTH
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Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Shopify
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
8.8
4,107
8.5
794
Ease of Use
8.9
4,132
8.3
803
Ease of Setup
8.8
2,423
8.6
525
Ease of Admin
8.9
2,275
8.7
363
Quality of Support
8.4
3,849
9.0
766
Has the product been a good partner in doing business?
8.8
2,232
8.9
360
Product Direction (% positive)
8.8
3,998
9.0
790
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Headless Commerce
8.2
448
Not enough data
8.4
463
Not enough data
8.3
483
Not enough data
8.3
572
Not enough data
8.5
525
Not enough data
Generative AI
8.0
223
Not enough data
7.9
222
Not enough data
Agentic AI - E-Commerce Platforms
8.1
73
Not enough data
8.2
73
Not enough data
8.1
72
Not enough data
8.0
72
Not enough data
8.1
72
Not enough data
8.2
73
Not enough data
Merchandising/Marketing
8.6
3419
Not enough data
8.6
3467
Not enough data
8.3
3394
Not enough data
8.3
3349
Not enough data
8.4
3175
Not enough data
8.4
3109
Not enough data
8.2
3086
Not enough data
Product Catalog
8.6
3361
Not enough data
8.5
3310
Not enough data
8.5
3356
Not enough data
8.4
2724
Not enough data
Order Process
8.8
3439
Not enough data
8.6
3357
Not enough data
8.6
3314
Not enough data
8.9
3397
Not enough data
8.8
3388
Not enough data
8.5
3107
Not enough data
8.6
3179
Not enough data
8.5
2795
Not enough data
Multi-Channel Support
8.5
2982
Not enough data
8.8
3206
Not enough data
8.7
3010
Not enough data
8.5
3110
Not enough data
8.3
2437
Not enough data
8.4
2493
Not enough data
8.2
2308
Not enough data
Platform
8.3
2510
Not enough data
8.4
3175
Not enough data
8.6
3029
Not enough data
8.7
3161
Not enough data
8.5
3197
Not enough data
8.9
3164
Not enough data
8.4
2481
Not enough data
8.8
3087
Not enough data
8.4
2572
Not enough data
8.5
2537
Not enough data
8.7
2896
Not enough data
8.9
3186
Not enough data
Payment processing - Merchant of Record
8.6
28
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.5
26
Not enough data
8.3
26
Not enough data
8.0
27
Not enough data
Tax management - Merchant of Record
8.3
25
Not enough data
8.4
25
Not enough data
8.3
25
Not enough data
Security and Compliance - Merchant of Record
8.4
25
Not enough data
8.6
25
Not enough data
8.8
25
Not enough data
8.7
25
Not enough data
Administration - Merchant of Record
8.4
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Shopify and VWO Testing share no categories
Unique Categories
Shopify is categorized as E-Commerce Platforms and Merchant of Record
VWO Testing is categorized as Feature Management, Personalization, Personalization Engines, A/B Testing, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.4%
Other
48.6%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
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