Link copied to clipboard # Semrush vs Yoast Comparison - What are their main differences? Share [ Export ](/compare/semrush/yoast-yoast/export.csv) SemrushYoast[+ Add Product](#) Pricing **Semrush** Free Trial **$139.95** flat\_rate Per Month · Pro **$249.95** flat\_rate Per Month · Guru **$499.95** flat\_rate Per Month · Business **$199.00** flat\_rate Per Month · Semrush One Starter **$299.00** flat\_rate Per Month · Semrush One Pro+ **$549.00** flat\_rate Per Month · Semrush One Advanced Show more **Yoast** Free Trial **Contact Vendor for Pricing** · Basic **Pricing Insights** from reviews Perceived Cost **Semrush** $$$$$ **Yoast** $$$$$ Average Discount **Semrush** 7%1% more **Yoast** 6% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Semrush** 6 months Based on 100 responses **Yoast** 6 months Based on 100 responses Return on Investment **Semrush** 6 months Based on 100 responses **Yoast** 6 months Based on 100 responses ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") ![Yoast](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fc275894e708521d6d69588f024f7ad1/yoast-yoast.png "Yoast") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Semrush** [ Easy-to-Use Interface (584) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=2524642&qs=pros-and-cons#reviews)[ Unified SEO Marketing Tools (547) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=2524496&qs=pros-and-cons#reviews)[ Expensive Base Subscription (463) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=2524647&qs=pros-and-cons#reviews)[ Costly Add-Ons (242) ](https://www.g2.com/products/semrush/reviews?filters%5Bsentiment_snippet%5D=2523723&qs=pros-and-cons#reviews) **Yoast** [ SEO Optimization (7) ](https://www.g2.com/products/yoast-yoast/reviews?filters%5Bsentiment_snippet%5D=1222095&qs=pros-and-cons#reviews)[ Ease of Use (4) ](https://www.g2.com/products/yoast-yoast/reviews?filters%5Bsentiment_snippet%5D=1222058&qs=pros-and-cons#reviews)[ Limited Features (5) ](https://www.g2.com/products/yoast-yoast/reviews?filters%5Bsentiment_snippet%5D=1221894&qs=pros-and-cons#reviews)[ High Costs (3) ](https://www.g2.com/products/yoast-yoast/reviews?filters%5Bsentiment_snippet%5D=1221819&qs=pros-and-cons#reviews) Integrations **Semrush** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6dc3e3cb51ce8508e4c66151410625c2/databox-databox.png "Product Avatar Image") Databox ](https://www.g2.com/products/databox-databox/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a4aea6e512d19f5e2149db80788077e9/google-analytics-360.png "Product Avatar Image") GA 360 ](https://www.g2.com/products/google-analytics-360/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Docs ](https://www.g2.com/products/google-google-docs/reviews)[ View all ](https://www.g2.com/products/semrush/integrations) **Yoast** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4aada3525836409d6774553468d34c18/wordpress-com.jpg "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ View all ](https://www.g2.com/products/yoast-yoast/integrations) Screenshots **Semrush** ![Semrush screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/94882/Capterra-Semrush-Product-Screenshot-02-AI-Visibilty.png) **Yoast** No screenshot available **Ratings** from reviews Meets Requirements **Semrush** **8.8** /10 Based on 3,355 responses **Yoast** **9.0** /10 Based on 140 responses Ease of Use **Semrush** **8.3** /10 Based on 3,395 responses **Yoast** **9.1** /10 Based on 146 responses Ease of Setup **Semrush** **8.6** /10 Based on 2,564 responses **Yoast** **8.8** /10 Based on 67 responses Ease of Admin **Semrush** **8.6** /10 Based on 1,489 responses **Yoast** **8.7** /10 Based on 49 responses Quality of Support **Semrush** **8.4** /10 Based on 2,887 responses **Yoast** **8.4** /10 Based on 104 responses Has the product been a good partner in doing business? **Semrush** **8.7** /10 Based on 1,481 responses **Yoast** **8.3** /10 Based on 43 responses Product Direction (% positive) **Semrush** **8.6** /10 Based on 3,139 responses **Yoast** **8.7** /10 Based on 133 responses **Features** ratings from reviews SEO Tools **8.2** /10 Based on 2,479 responses **7.8** /10 Based on 116 responses Digital Analytics **7.7** /10 Based on 583 responses Not enough data Social Media Analytics **8.2** /10 Based on 336 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Local Listing Management **8.5** /10 Based on 303 responses Not enough data Local SEO **8.8** /10 Based on 712 responses Not enough data Competitive Intelligence **8.3** /10 Based on 774 responses Not enough data Marketing Calendar **7.9** /10 Based on 147 responses Not enough data Social Media Management **8.1** /10 Based on 272 responses Not enough data Media Monitoring **8.2** /10 Based on 147 responses Not enough data Social Media Advertising **8.2** /10 Based on 128 responses Not enough data Proofreading **7.9** /10 Based on 31 responses Not enough data Market Intelligence **8.0** /10 Based on 317 responses Not enough data Paid Search Intelligence **8.1** /10 Based on 179 responses Not enough data Content Creation **7.3** /10 Based on 529 responses Not enough data Answer Engine Optimization (AEO) **7.7** /10 Based on 242 responses Not enough data AI Search Visibility Optimization Tools **8.9** /10 Based on 36 responses Not enough data Content Analytics **8.0** /10 Based on 840 responses Not enough data Marketing Analytics **8.6** /10 Based on 623 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 64.0% Mid-Market(51-1000 emp.) 29.3% Enterprise(\> 1000 emp.) 6.7% Small-Business(50 or fewer emp.) 64.0% Mid-Market(51-1000 emp.) 29.3% Enterprise(\> 1000 emp.) 6.7% Small-Business(50 or fewer emp.) 82.0% Mid-Market(51-1000 emp.) 15.5% Enterprise(\> 1000 emp.) 2.5% Small-Business(50 or fewer emp.) 82.0% Mid-Market(51-1000 emp.) 15.5% Enterprise(\> 1000 emp.) 2.5% **Reviewers' Industry** [![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")](https://www.g2.com/products/semrush/reviews) Semrush Marketing and Advertising 29.1% Information Technology and Services 8.4% Computer Software 8.0% Retail 3.5% Internet 3.1% Other 47.9% [![Yoast](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_fc275894e708521d6d69588f024f7ad1/yoast-yoast.png "Yoast")](https://www.g2.com/products/yoast-yoast/reviews) Yoast Marketing and Advertising 26.8% Information Technology and Services 13.1% Computer Software 7.1% Education Management 4.5% Health, Wellness and Fitness 2.5% Other 46.0% Alternatives **Semrush Alternatives** ![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat") [ Serpstat ](/products/serpstat/reviews) ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs") [ Ahrefs ](/products/ahrefs/reviews) ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking") [ SE Ranking ](/products/se-ranking/reviews) **Yoast Alternatives** ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs") [ Ahrefs ](/products/ahrefs/reviews) ![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer") [ Surfer ](/products/surfer-surfer/reviews) ![Squirrly SEO by AISQ](https://images.g2crowd.com/uploads/product/hd_favicon/b045955dcc31111436a2891de3f40d65/squirrly-seo-by-aisq.svg "Squirrly SEO by AISQ") [ Squirrly SEO by AISQ ](/products/squirrly-seo-by-aisq/reviews) ![SEOPress](https://images.g2crowd.com/uploads/product/hd_favicon/d6c7050d7e712fe9d28f72680516558a/seopress.svg "SEOPress") [ SEOPress ](/products/seopress/reviews) ## Semrush vs Yoast FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Semrush vs Yoast? Semrush stands out for its comprehensive feature set and technical SEO capabilities, while Yoast is favored for its ease of use and content optimization within WordPress. | [Semrush](https://www.g2.com/products/semrush/reviews) | [Yoast](https://www.g2.com/products/yoast-yoast/reviews) | | --- | --- | | 4.4/5 (4,026 reviews) | 4.5/5 (205 reviews) | | Small-Business | Small-Business | | 8.6 | 8.8 | | 8.5 | 8.4 | | Keyword Research (679 all-time mentions) | SEO Optimization (7 all-time mentions) | ### How do the pricing models of Semrush and Yoast compare? Yoast is rated higher for price satisfaction, with reviewers consistently citing its affordability and value, while Semrush is frequently described as expensive for small businesses. - **Semrush:** In recent reviews, many cite high costs and add-on pricing as a drawback, especially for small businesses and freelancers. - **Yoast:** Reviewers highlight Yoast's strong value, noting that the free version covers most needs and the premium upgrade is optional for advanced features. - **Switching reasons:** Several reviewers mention switching from Semrush to Yoast or other tools due to cost concerns and the need for a more budget-friendly solution. ### What are the best alternatives to Semrush and Yoast? The top three alternatives to Semrush and Yoast are SE Ranking, Similarweb, and Ahrefs. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4,026 reviews) | Small-Business | Pricing is frequently cited as high, especially for small businesses | Keyword Research (679 all-time mentions) | | [Yoast](https://www.g2.com/products/yoast-yoast/reviews) | 4.5/5 (205 reviews) | Small-Business | Free version covers most needs, premium is optional | SEO Optimization (7 all-time mentions) | | [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1,591 reviews) | Small-Business | — | — | | [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1,179 reviews) | Mid-Market | — | — | | [Ahrefs](https://www.g2.com/products/ahrefs/reviews) | 4.5/5 (713 reviews) | Small-Business | — | — | ### Which SEO Tools features should I prioritize when comparing Semrush and Yoast? Buyers should prioritize Keyword Research, Technical SEO, Content Optimization, Integrations, and Reporting when comparing Semrush and Yoast. - **Keyword Research:** Semrush (679 all-time mentions), Yoast (2 all-time mentions) - **Technical SEO:** Semrush offers Site Audit, backlink analysis, and technical error detection; Yoast focuses on on-page SEO and schema but lacks advanced technical features. - **Content Optimization:** Yoast (SEO Optimization, 7 all-time mentions), Semrush (SEO Optimization, 618 all-time mentions) - **Integrations:** Semrush (318 all-time mentions), Yoast (WooCommerce, WordPress.org, Shopify mentioned in recent reviews) - **Reporting:** Semrush provides custom reports and white-labeling; Yoast does not offer these features. ### What are the pros and cons of Semrush vs Yoast? Semrush's headline strength is its comprehensive feature set for technical and competitive SEO, while Yoast excels in ease of use and content optimization for WordPress. - **Semrush strengths:** Features (799 all-time mentions), Keyword Research (679), SEO Optimization (618), Rank Tracking (424), Integrations (318), Competitor Research (315), Easy Setup (364), Time-saving (346) - **Semrush trade-offs:** Expensive (507), High Pricing (468), High Costs (414), Complexity for beginners, Add-on pricing model - **Yoast strengths:** SEO Optimization (7), Ease of Use (4), SEO Improvement (4), User-Friendly (2), Content Optimization, Real-time recommendations, Easy setup for WordPress - **Yoast trade-offs:** Limited Features (5), High Costs (3), Keyword Research limitations (2), Learning Curve (2), Some advanced features require premium, Occasional interface overwhelm ### Is Semrush or Yoast better for small businesses? Yoast is the better fit for small businesses, with strong reviewer sentiment around affordability and ease of use for WordPress sites. - **Semrush:** Largest segment is Small-Business; reviewers frequently cite high costs and complexity as barriers for small teams. - **Yoast:** Largest segment is Small-Business; reviewers consistently highlight Yoast's value, ease of setup, and suitability for small business WordPress sites. ### Which SEO Tools platform has better integrations? Semrush is favored for integrations, with a broader range and higher reviewer-cited integration counts. - **Semrush:** Integrates with Google Analytics (92 all-time mentions), Shopify, and has 318 all-time mentions for integrations overall. - **Yoast:** Integrates with WooCommerce, WordPress.org, and Shopify, each mentioned in recent reviews. ### How do Semrush and Yoast compare on customer support? Semrush and Yoast are rated at parity for Quality of Support, with scores of 8.5 and 8.4 respectively, indicating similar reviewer satisfaction. - **Semrush:** Reviewers describe support as generally responsive and helpful, though some cite frustration with billing and refund policies. - **Yoast:** Reviewers note helpful documentation and responsive support, with positive experiences for both free and premium users, though some mention limitations for free-tier support. ### Which is easier to implement, Semrush or Yoast? Yoast and Semrush are rated at parity for Ease of Setup, with scores of 8.8 and 8.6 respectively, indicating both are easy to implement. - **Semrush:** Reviewers describe setup as straightforward, with many able to onboard and configure projects quickly, though some note a learning curve due to the platform's breadth. - **Yoast:** Reviewers consistently highlight Yoast's quick installation and activation, especially for WordPress, with many citing a simple onboarding process. ### Which product has better Keyword Research? Semrush is the stronger platform for Keyword Research, with significantly higher reviewer-cited mention counts and dedicated tools. - **Semrush:** Keyword Research (679 all-time mentions), offers advanced keyword discovery, competitive analysis, and tracking features. - **Yoast:** Keyword Research (2 all-time mentions), provides basic keyword suggestions and optimization guidance within WordPress but lacks advanced research capabilities.