Compare Semrush and Yoast
At a Glance
Market Segments
Small-Business (65.0% of reviews)
Small-Business (82.4% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at $19.00 Per Month
Semrush
Star Rating
(3,375)4.5 out of 5
Market Segments
Small-Business (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
Yoast
Star Rating
(202)4.5 out of 5
Market Segments
Small-Business (82.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $19.00 Per Month
Browse all 4 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, with users highlighting its robust backlink audits and a wide range of features that cater to various SEO needs. This makes it a strong choice for businesses looking for an all-in-one solution.
- Users say that Yoast shines in its ability to enhance content visibility and readability, particularly through its real-time content analysis and actionable recommendations. This is especially beneficial for those who may not have deep SEO expertise, making it user-friendly for small businesses.
- Reviewers mention that Semrush offers a highly intuitive interface, making it easy for new users to navigate and implement. Many users appreciate the clean and organized layout, which contributes to a smooth onboarding experience.
- According to verified reviews, Yoast's AI-powered SEO suggestions are a standout feature, helping users refine titles and meta descriptions quickly. This capability allows for smarter on-page optimization, which users find particularly valuable.
- G2 reviewers highlight that while Semrush has a slightly higher learning curve due to its extensive features, it compensates with powerful tools for keyword research and SERP rank tracking, making it ideal for users who need in-depth analysis.
- Users report that both products provide solid support, but Semrush edges out slightly with a higher quality of support ratings. However, Yoast's straightforward approach to site maps and web analytics is appreciated by users who prioritize simplicity.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Yoast
Yoast SEO for Shopify
Starting at $19.00
Per Month
SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice.
Set up in 5 mins or less
- Structured data output for your products, meaning more attractive SERP listings
- AI powered suggestions to optimize your meta descriptions and titles for SEO
- Seamless integrations: judge.me, Ali Reviews, Loox, Opinew, Semrush & Weglot
Free Trial
Semrush
Free Trial is available
Yoast
Free Trial is available
Ratings
Meets Requirements
8.8
2,664
9.0
139
Ease of Use
8.3
2,692
9.1
145
Ease of Setup
8.6
1,889
8.8
66
Ease of Admin
8.6
1,353
8.7
48
Quality of Support
8.5
2,336
8.4
103
Has the product been a good partner in doing business?
8.7
1,332
8.4
42
Product Direction (% positive)
8.8
2,570
8.7
132
Features by Category
Metrics
8.4
446
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Not enough data
Reporting
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.1
411
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
392
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Not enough data
Social Analytics
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Not enough data
Reports & Dashboards
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Not enough data
Agentic AI - Social Media Analytics
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
257
|
Verified
Not enough data
Performance
8.3
264
|
Verified
Not enough data
8.8
272
|
Verified
Not enough data
Local Search Optimization
8.9
608
|
Verified
Not enough data
8.4
555
|
Verified
Not enough data
8.4
529
|
Verified
Not enough data
8.3
537
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
587
|
Verified
Not enough data
Platform Basics
8.5
582
Not enough data
8.6
585
Not enough data
Agentic AI - Competitive Intelligence
6.9
76
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
548
Not enough data
8.3
556
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
SEO Auditing & Monitoring
8.7
1035
Feature Not Available
9.1
999
Feature Not Available
8.8
876
Feature Not Available
8.9
924
8.6
73
Agentic AI - SEO Tools
6.6
181
Not enough data
6.7
183
Not enough data
6.8
188
7.0
5
6.7
181
8.0
5
6.6
181
Not enough data
6.6
174
Not enough data
6.8
178
8.0
5
SEO Content & Rankings
8.2
1537
Feature Not Available
9.1
1721
7.9
99
8.9
1599
7.9
82
8.2
939
7.7
63
8.5
908
8.5
75
SEO Reporting
8.9
1680
Feature Not Available
8.6
1026
7.7
70
8.3
988
Feature Not Available
7.8
846
Feature Not Available
Generative AI
6.8
411
7.6
31
6.8
401
7.9
30
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Not enough data
Social Management
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Platform Interoperability
8.4
80
Not enough data
Agentic AI - Social Media Advertising
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Social Functionality
8.8
98
Not enough data
Campaign Management
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Not enough data
Targeting
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Not enough data
Platform
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Not enough data
Segment Trending
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
242
|
Verified
Not enough data
7.3
202
Not enough data
Analysis
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Not enough data
Platform
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Not enough data
Agentic AI - Market Intelligence
7.2
34
Not enough data
6.8
33
Not enough data
Platform Basics
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Not enough data
Platform Data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Not enough data
Agentic AI - Operational Risk Management
6.9
18
Not enough data
Planning
7.7
236
Not enough data
Publishing
7.7
238
Not enough data
Social Media
7.6
239
Not enough data
Planning
7.9
363
Not enough data
Generative AI
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Not enough data
Agentic AI - Content Creation
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Not enough data
AI Visibility & Tracking
7.9
77
Not enough data
8.0
89
Not enough data
Sentiment & Brand Analysis
7.9
70
Not enough data
6.3
58
Not enough data
Competitive Benchmarking
7.3
61
Not enough data
7.6
70
Not enough data
AI Content Optimization
7.7
65
Not enough data
7.8
69
Not enough data
Reporting & Alerts
6.8
60
Not enough data
7.7
72
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
721
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
Marketing Operations
7.7
393
|
Verified
Not enough data
8.4
418
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
436
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
380
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
59
Not enough data
7.6
60
Not enough data
7.1
59
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Yoast are categorized as SEO Tools
Unique Categories
Semrush is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Proofreading, Marketing Calendar, Competitive Intelligence, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and AI Search Visibility Optimization Tools
Yoast has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yoast
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.3%
Marketing and Advertising
26.9%
Information Technology and Services
13.2%
Computer Software
7.1%
Education Management
4.6%
Health, Wellness and Fitness
2.5%
Other
45.7%
Alternatives
Discussions
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
How can we go beyond Yoast?
4 Comments
HN
Ok, so you want to know about What Yoast offers beyond SEO, right?
Ans : In reality Yoast is a Company which only offer SEO for Everyone. Their main...Read more
What is Yoast software?
2 Comments
AG
Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about thatRead more
What can Yoast do?
2 Comments
JP
You can manage on page SEO of the site using this tool. The tool suggests all necessary elements you can work on for SEO.Read more
