Yoast Pricing Overview

Free Trial

Yoast Pricing Key Insights

Last updated on Jul 28, 2026

Yoast offers 4 pricing editions, starting from $5 to $178.80. Yoast pricing tiers are designed to support different usage levels and team sizes. Yoast also offers a free trial. Compare the Yoast pricing table below to figure out the best fit for your needs. Some plans may require you to contact Yoast for custom pricing.

Yoast SEO Google Docs Add-on — $5 / 1 seat Per Month

Yoast SEO for Shopify — $19 / Per Month

Yoast SEO Premium — $118.80 / Per Year

Yoast WooCommerce SEO — $178.80 / 1 site Per Year

Rated 4.5 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Yoast SEO for Shopify

Starting at $19.00

Per Month

SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice. Set up in 5 mins or less

Yoast WooCommerce SEO

Starting at $178.80

1 site Per Year

Built for WooCommerce stores, this edition adds product-specific schema, metadata optimization, and ecommerce-tailored SEO analysis to boost product and category page visibility. Includes all Premium features.

Automatically adds rich product schema to boost visibility in Google Search and Shopping

Generates a clean, WooCommerce-optimized XML sitemap that improves crawlability and indexing

Checks your product pages for SEO-critical elements like alt text, SKUs, and GTINs

Keeps your product data clean with smart canonical URL handling to avoid duplicates

Uses AI to generate high-performing SEO titles and meta descriptions for products and categories

Yoast SEO Google Docs Add-on

$5.00

1 seat Per Month

The Yoast SEO Google Docs Add-on lets you optimize content as you write with real-time SEO and readability analysis, right inside Google Docs.

Provides real‑time SEO guidance in Google Docs to help you optimize content as you draft

Delivers live readability feedback with smart suggestions to improve sentence structure and clarity

Shows keyword usage balance to highlight overuse, underuse, and placement issues while writing

Integrates seamlessly into Google Docs UI so you stay focused in your writing environment

Enables collaborative optimization, writers and editors share consistent SEO standards in Docs

Yoast SEO Premium

Starting at $118.80

Per Year

The #1 WordPress SEO plugin. We walk you through every step: no need to be or hire an SEO expert.

Optimize for keywords, keyphrases and synonyms, related keywords and all word forms.

See how your snippets will look in search and social media.

Unlock more real-time analysis, tools and insights.

Automatically redirect URLs. Prevent 404s and broken links, without the headache.

Get reminders to update cornerstone content, and avoid orphaned pages.

Get help over email and live chat. Our support team is here for you, 24/7.

Yoast Pricing FAQs

Generated using AI

Is Yoast free, or does it offer a free trial?

Yoast does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

How much does Yoast cost in 2026?

According to G2 data, Yoast pricing in 2026 starts at $5.00 and can reach $178.80 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Yoast's official pricing page for the most current details.

Who is Yoast pricing best suited for?

Yoast's pricing structure suits a wide range of users, but G2 review patterns reveal clear fits by segment. The free plugin is best for solo site owners, bloggers, and small businesses needing baseline WordPress SEO without budget commitment. Yoast SEO Premium at $118.80/year suits growing small to mid-market teams managing multiple WordPress sites who need redirects, AI suggestions, and priority support. Yoast WooCommerce SEO at $178.80/year targets WooCommerce store operators needing product schema and ecommerce-specific optimization. The Shopify edition at $19.00/month fits Shopify merchants. G2 reviewers in IT, marketing, and e-commerce dominate the paid tier feedback, while non-profits and education users skew toward the free version.

What are the key differences between the free and paid versions of Yoast?

Yoast's free WordPress plugin covers core on-page SEO: meta titles, meta descriptions, XML sitemaps, robots.txt, basic schema, and readability scoring. G2 reviewers consistently note the free version is robust enough for simple sites. Yoast's paid tiers unlock redirect management, multi-keyword and synonym optimization, AI-generated meta titles and descriptions, internal linking suggestions, 24/7 email and live chat support, and ecommerce-specific schema via Yoast WooCommerce SEO. G2 users frequently cite redirect management and advanced keyword analysis as the primary upgrade drivers. The Google Docs Add-on ($5.00/month) and Shopify edition ($19.00/month) are platform-specific paid offerings with no free equivalents.

Is Yoast considered good value for its pricing?

G2 reviewers are split on Yoast's value. The free version earns consistent praise across small businesses and mid-market users for delivering strong on-page SEO capabilities at no cost, with many G2 users calling it sufficient for most sites. However, Yoast's paid pricing draws repeated criticism, particularly from small business owners, freelancers, and students who find tiers like Yoast SEO Premium at $118.80/year steep relative to competitors. G2 reviews of Yoast also flag that the annual-only billing model is a friction point. Some G2 reviewers mention RankMath as a lower-cost alternative with comparable features, and a few note the WooCommerce add-on underdelivers at its price point.

Top-Rated Alternatives

View All Alternatives

Yoast Alternatives Pricing

The following is a quick overview of editions offered by other SEO Tools

Product	Price	Features
Semrush Pro	$139.94Per Month	For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more. 10,000 results per report 3,000 reports per day Display advertising research 500 keywords to track 3 projects 100,000 pages to crawl per month 50 social profiles for monitoring 10 social profiles for posting 5 scheduled PDF reports
Ahrefs Ahrefs Free	Free Trial	Free (but limited) lifetime plan for six core tools. Site Explorer Site Audit Website Analytics Social Media Manager AI Content Helper Ahrefs SEO Toolbar
Surfer Standard	Starting at $99.00	Align your team with a unified workflow and start growing your visibility in AI search. Generate, write, and optimize 360 documents with LLM and SERP-based insights Track AI Visibility in ChatGPT with 25 AI Prompts Collaborate with your team in one unified platform Integrate with Google Docs and WordPress Optimize your articles in one click for SERPs and LLMs Stay on-brand with built-in brand knowledge Get daily rank drop detection Ensure content's originality with the Plagiarism Checker

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Yoast alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Yoast Pricing Reviews

(2)

Corinne H.

Lead Brand Manager

Small-Business (50 or fewer emp.)

4/28/2026

"Yoast Makes SEO Optimization Fast and Easy"

5/5

What do you like best about Yoast?

I have used Yoast for 6 years now. The traffic light system giving instant feedback makes it easy to optimize our listings. It integrates seamlessly with both Wordpress and Shopify. It helps my team optimize listings in an efficient manner and helps them better understand SEO practices when building product pages. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

On the shopify platform it's a bit sensitive. When you go into a product and back out you have to redo your whole search. It also can be a bit glitchy when trying to sort products by key phrase missing etc. I wish it could be integrated into the backend of the product page so I did not have to go to the plugin after creating my product page. Review collected by and hosted on G2.com.

Jhenise E.

UX Engineer

Mid-Market (51-1000 emp.)

7/20/2026

"A User-Friendly SEO Solution That Delivers"

3.5/5

What do you like best about Yoast?

Yoast delivers an excellent overall experience with its intuitive and user-friendly interface, seamless WordPress integrations, reliable performance, and valuable SEO features that provide strong return on investment. The onboarding process is smooth, backed by comprehensive documentation and support, while its AI-powered recommendations help streamline content optimization without sacrificing user control, making it an effective solution for both beginners and experienced website owners. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

While Yoast is an excellent SEO tool overall, the interface can sometimes feel overwhelming due to the number of settings and features available. Some advanced functionality is locked behind the premium version, and occasional notifications or upsell prompts can be distracting. There is also room to improve the customization and flexibility of certain workflows for more advanced users. Review collected by and hosted on G2.com.

What problems is Yoast solving and how is that benefiting you?

Yoast solves the challenge of making SEO understandable and actionable without requiring deep technical expertise. It helps optimize content, improve website structure, and identify SEO issues through clear, real-time recommendations. As a UX/UI designer working on WordPress websites, it benefits me by simplifying the optimization process, improving content quality and search visibility, and allowing me to build websites that are both user-friendly and search engine-friendly without relying entirely on SEO specialists. Review collected by and hosted on G2.com.