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Compare SAP Emarsys and emfluence Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (54.5% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
$
$1,000.00 Per Month
SAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansemfluence Marketing Platform
Star Rating
(94)4.3 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Pros & Cons
Entry-Level Pricing
$1,000.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Emarsys excels in personalized marketing, with users appreciating its ability to unify customer data and engage across multiple channels, leading to more relevant campaigns and better results. In contrast, while emfluence Marketing Platform also offers customization, it may not match the same level of multi-channel integration.
- Users say that SAP Emarsys provides flexible journeys and rich segmentation, making it easier to tailor marketing efforts. However, emfluence Marketing Platform shines with its intuitive interface, which many users find easy to navigate, especially for beginners looking to create engaging campaigns quickly.
- Reviewers mention that SAP Emarsys has a solid reputation for automation programs and personalization features, which are easy to use. On the other hand, emfluence Marketing Platform is praised for its customer service and partnership approach, with users feeling supported in leveling up their email marketing efforts.
- According to verified reviews, SAP Emarsys has a higher overall user satisfaction score, reflecting its strong performance in various marketing automation features. However, emfluence Marketing Platform's users highlight its customization capabilities as a significant advantage, allowing for tailored designs and multiple tools for campaign creation.
- G2 reviewers report that while SAP Emarsys has a robust feature set, some users find challenges with setup and configuration. In contrast, emfluence Marketing Platform is noted for its ease of setup, making it a favorable choice for teams looking for a quick onboarding experience.
- Users say that SAP Emarsys offers a comprehensive suite of features, but emfluence Marketing Platform stands out with its high-quality support and positive feedback on product direction, indicating a strong commitment to user needs and continuous improvement.
Pricing
Entry-Level Pricing
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
emfluence Marketing Platform
Small Business
$1,000.00
Per Month
Pricing for active email list size up to 30,000 contacts.
- Unlimited Email Sends
- Unlimited Landing Pages
- Unlimited Support
Free Trial
SAP Emarsys
No trial information availableemfluence Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.3
402
8.7
81
Ease of Use
8.2
407
8.5
82
Ease of Setup
7.1
214
8.5
39
Ease of Admin
8.2
172
8.7
37
Quality of Support
8.4
397
9.3
76
Has the product been a good partner in doing business?
8.5
173
9.5
37
Product Direction (% positive)
8.9
375
9.3
80
Features by Category
Email Marketing
8.7
263
|
Verified
8.6
70
|
Verified
8.7
247
|
Verified
9.2
71
|
Verified
8.5
258
|
Verified
8.8
71
|
Verified
8.3
232
|
Verified
8.7
53
|
Verified
Online Marketing
7.0
158
|
Verified
8.4
49
|
Verified
8.0
191
|
Verified
8.2
42
|
Verified
8.1
218
|
Verified
8.6
44
|
Verified
8.0
215
|
Verified
8.4
50
|
Verified
7.8
158
8.5
8
Lead Management
7.9
174
|
Verified
8.0
31
|
Verified
7.8
192
|
Verified
8.0
41
|
Verified
8.5
240
|
Verified
8.5
45
|
Verified
7.8
161
|
Verified
7.9
29
|
Verified
8.0
158
|
Verified
8.4
31
|
Verified
8.2
183
|
Verified
8.0
22
|
Verified
7.8
146
|
Verified
8.2
27
|
Verified
8.2
144
|
Verified
8.0
23
|
Verified
Campaign Management
8.2
181
|
Verified
8.4
40
|
Verified
7.8
122
8.8
31
|
Verified
7.6
113
|
Verified
8.8
38
|
Verified
7.0
84
Feature Not Available
Social
7.3
93
Feature Not Available
7.5
103
|
Verified
Feature Not Available
7.4
101
|
Verified
8.7
31
|
Verified
7.4
93
|
Verified
Feature Not Available
7.5
104
|
Verified
Feature Not Available
Reporting & Analytics
8.0
236
|
Verified
8.9
59
|
Verified
7.8
176
|
Verified
8.6
39
|
Verified
7.6
165
|
Verified
Feature Not Available
7.4
173
|
Verified
Feature Not Available
7.4
109
Feature Not Available
Platform
7.5
153
|
Verified
8.5
28
|
Verified
8.1
135
|
Verified
Feature Not Available
8.5
152
|
Verified
9.1
32
|
Verified
7.9
106
|
Verified
Feature Not Available
6.8
107
|
Verified
8.4
16
|
Verified
8.5
137
|
Verified
9.3
28
|
Verified
7.6
103
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Not enough data
Integration
7.8
158
|
Verified
8.5
28
|
Verified
7.6
151
|
Verified
8.0
17
|
Verified
7.4
117
|
Verified
9.2
12
Metrics
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Not enough data
Reporting
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Not enough data
Other
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Not enough data
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Not enough data
Administration
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Not enough data
Integrations
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Not enough data
Platform
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Not enough data
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
Templates
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Not enough data
Personalization
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
Multichannel
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Not enough data
Administration
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Not enough data
Analytics
7.6
24
Not enough data
7.3
24
Not enough data
Optimization
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Not enough data
Agentic AI - Push Notification
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Segmentation
8.8
20
Not enough data
8.9
19
Not enough data
Targeting
8.7
18
Not enough data
8.3
17
Not enough data
Triggered Content
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Personalized Content
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Not enough data
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Text Messaging
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
Not enough data
SMS Platform
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Not enough data
Agentic AI - SMS Marketing
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Not enough data
Platform Basics
8.6
50
Not enough data
8.6
48
Not enough data
Platform Data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Not enough data
Agentic AI - Customer Journey Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
Loyalty Experience
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Not enough data
Loyalty Platform
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Not enough data
Agentic AI - Loyalty Management
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Not enough data
Analysis
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Not enough data
Campaigns
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Not enough data
Engagement
8.1
52
Not enough data
Platform
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Not enough data
Agentic AI - Mobile Marketing
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Not enough data
Marketing Operations
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Not enough data
Agentic AI - Marketing Analytics
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Not enough data
Categories
Categories
Shared Categories
SAP Emarsys and emfluence Marketing Platform are categorized as Marketing Automation
Unique Categories
SAP Emarsys is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
emfluence Marketing Platform has no unique categories
Reviews
Reviewers' Company Size
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
emfluence Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Marketing and Advertising
20.9%
Insurance
4.4%
Food & Beverages
4.4%
Financial Services
4.4%
Banking
4.4%
Other
61.5%
Alternatives
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Do you offer integrations with other software?
1 Comment
Official Response from emfluence Marketing Platform
The emfluence Marketing Platform has integrations with both Microsoft Dynamics and Salesforce. We are also connected to Zapier and offer custom integrations...Read more
What products are available in the emfluence Marketing Platform?
1 Comment
Official Response from emfluence Marketing Platform
emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,...Read more
What is your onboarding process?
1 Comment
Official Response from emfluence Marketing Platform
All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)....Read more
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