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At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (76.2% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Salesforce Marketing Cloud
Star Rating
(4,429)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansWordFly
Star Rating
(23)4.0 out of 5
Market Segments
Small-Business (76.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WordFlySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities, particularly with its high score of 9.5 in Integration, allowing seamless connections with various platforms, while WordFly's integration score of 8.0 indicates room for improvement in this area.
- Reviewers mention that Salesforce's Campaign Automation feature, rated at 9.7, provides robust tools for automating marketing campaigns, whereas WordFly's automation capabilities, while decent, do not match the same level of sophistication, scoring 9.4.
- G2 users highlight Salesforce's superior Email and Mobile Preview feature, scoring 8.2, which allows for better visualization of campaigns across devices, compared to WordFly's score of 8.6, which, while still strong, does not offer the same depth of functionality.
- Users on G2 report that Salesforce's multi-user account management, rated at 8.6, facilitates collaboration among teams effectively, while WordFly's score of 7.2 suggests that its multi-user features may not be as comprehensive or user-friendly.
- Reviewers say that Salesforce's Campaign Analysis feature, with a score of 9.2, provides in-depth insights into campaign performance, which is crucial for data-driven decision-making, while WordFly's analysis tools, scoring 8.3, may lack some advanced analytics capabilities.
- Users report that Salesforce's Content Library, rated at 9.5, offers extensive resources for content management, making it easier to organize and access marketing materials, whereas WordFly's content management features, while functional, do not provide the same level of organization, scoring 8.9.
Pricing
Entry-Level Pricing
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
WordFly
No pricing availableFree Trial
Salesforce Marketing Cloud
No trial information availableWordFly
Free Trial is available
Ratings
Meets Requirements
8.2
3,266
9.0
16
Ease of Use
7.6
3,443
8.2
16
Ease of Setup
7.3
1,932
7.5
6
Ease of Admin
7.8
1,709
8.3
6
Quality of Support
7.7
3,080
8.1
14
Has the product been a good partner in doing business?
8.0
1,674
8.6
6
Product Direction (% positive)
7.5
3,159
8.5
16
Features by Category
Email Marketing
Not enough data
8.6
16
|
Verified
Not enough data
7.6
15
|
Verified
Not enough data
8.7
13
|
Verified
Not enough data
8.4
16
|
Verified
Not enough data
8.8
16
|
Verified
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
Not enough data
7.6
7
|
Verified
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.0
7
|
Verified
Not enough data
8.4
15
|
Verified
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.4
7
|
Verified
Not enough data
7.5
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
7.9
1169
Not enough data
8.4
1166
Not enough data
8.1
1150
Not enough data
8.2
1065
Not enough data
Online Marketing
7.4
1062
Not enough data
7.4
887
Not enough data
7.5
841
Not enough data
7.2
917
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1032
Not enough data
7.6
995
Not enough data
8.0
1041
Not enough data
7.9
1025
Not enough data
8.1
1022
Not enough data
7.8
964
Not enough data
7.9
923
Not enough data
8.3
1031
Not enough data
Campaign Management
7.6
873
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.8
215
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1066
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
6.9
629
Not enough data
7.8
187
Not enough data
8.0
676
Not enough data
7.4
168
Not enough data
7.3
128
Not enough data
8.0
669
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
6.4
7
Not enough data
6.0
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
667
Not enough data
7.7
533
Not enough data
7.4
496
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.1
27
Not enough data
9.3
29
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
38
Not enough data
8.5
41
Not enough data
Targeting
9.2
42
Not enough data
9.0
41
Not enough data
Triggered Content
8.6
27
Not enough data
8.3
22
Not enough data
8.9
33
Not enough data
Personalized Content
8.8
32
Not enough data
8.9
25
Not enough data
8.9
40
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
29
Not enough data
8.9
28
Not enough data
8.7
29
Not enough data
8.9
29
Not enough data
8.6
30
Not enough data
9.1
30
Not enough data
8.9
30
Not enough data
SMS Platform
9.0
28
Not enough data
9.3
29
Not enough data
8.4
30
Not enough data
7.9
30
Not enough data
8.5
27
Not enough data
8.7
30
Not enough data
Agentic AI - SMS Marketing
8.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.5
86
Not enough data
Agentic AI - Customer Journey Mapping
8.3
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
46
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.0
42
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
98
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud and WordFly share no categories
Unique Categories
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
WordFly is categorized as Email Marketing
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WordFly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.6%
Information Technology and Services
10.2%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Performing Arts
23.8%
Marketing and Advertising
23.8%
Insurance
9.5%
Non-Profit Organization Management
4.8%
Museums and Institutions
4.8%
Other
33.3%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
WordFly has no more discussions with answers
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