Compare Salesforce Data 360 (formerly Data Cloud) and WebEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (43.0% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
Talk To Us Up To 10K Monthly Active Users (MAU)
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)WebEngage
Star Rating
(746)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, allowing users to unify diverse sources into a single, real-time profile. This capability is particularly praised for enabling personalized marketing and sales experiences, making it a strong choice for businesses looking to enhance customer engagement.
- Users say that WebEngage stands out for its ability to simplify multi-channel communication, including email, push notifications, and WhatsApp. Reviewers appreciate the platform's user-friendly interface for segmentation and journey creation, which they find straightforward and scalable for campaign execution.
- According to verified reviews, Salesforce Data 360 is noted for its smooth setup process, with many users highlighting that the transition to the platform was not difficult. This ease of implementation is a significant advantage for teams looking to quickly leverage their customer data without extensive downtime.
- Reviewers mention that WebEngage offers strong customer support, with users noting that the platform is easy to integrate with various applications. This support is crucial for businesses that require assistance during the onboarding process and ongoing usage.
- Users highlight that while WebEngage has a higher ease of use rating, Salesforce Data 360 provides a more robust data enrichment feature, allowing for deeper insights into customer behavior. This makes Salesforce a better option for organizations that prioritize data analytics and predictive modeling.
- G2 reviewers indicate that WebEngage has a larger volume of reviews, suggesting a solid user base and feedback on its performance. However, Salesforce Data 360's higher G2 Score reflects greater overall satisfaction, indicating that while WebEngage is popular, Salesforce may deliver a more consistently positive user experience.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
9.0
91
8.5
630
Ease of Use
8.0
169
8.8
634
Ease of Setup
7.4
142
8.3
405
Ease of Admin
8.6
43
8.7
266
Quality of Support
8.6
87
8.6
622
Has the product been a good partner in doing business?
9.3
42
8.8
266
Product Direction (% positive)
9.0
89
9.6
607
Features by Category
Email Marketing
Not enough data
8.8
343
|
Verified
Not enough data
8.8
334
|
Verified
Not enough data
8.6
331
|
Verified
Not enough data
8.5
306
|
Verified
Online Marketing
Not enough data
8.1
261
Not enough data
8.3
311
|
Verified
Not enough data
8.6
311
|
Verified
Not enough data
8.3
309
|
Verified
Not enough data
Feature Not Available
Lead Management
Not enough data
8.3
300
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.2
273
|
Verified
Not enough data
8.5
284
|
Verified
Not enough data
8.6
303
|
Verified
Not enough data
8.4
290
|
Verified
Not enough data
8.4
282
|
Verified
Campaign Management
Not enough data
8.4
299
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
7.8
244
Not enough data
Feature Not Available
Not enough data
7.7
249
Not enough data
7.7
247
Reporting & Analytics
Not enough data
8.4
336
|
Verified
Not enough data
8.4
325
|
Verified
Not enough data
8.0
309
|
Verified
Not enough data
8.0
303
|
Verified
Not enough data
7.5
244
Platform
Not enough data
8.5
304
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.9
303
|
Verified
Not enough data
8.1
257
|
Verified
Not enough data
8.2
273
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
19
Not enough data
8.4
18
Not enough data
8.2
17
Not enough data
8.4
17
Not enough data
8.5
18
Not enough data
8.4
18
Integration
Not enough data
8.5
305
|
Verified
Not enough data
8.5
309
|
Verified
Not enough data
8.2
281
|
Verified
Data Integration
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
Agentic AI - Data Management Platform (DMP)
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Data Analysis & Optimization
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Platform
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Administration
Not enough data
8.6
180
Not enough data
8.1
177
Not enough data
8.2
167
Not enough data
8.7
182
Not enough data
7.9
155
Not enough data
8.4
175
Integrations
Not enough data
8.4
157
Not enough data
8.6
162
Not enough data
8.6
168
Not enough data
8.1
144
Platform
Not enough data
8.3
142
Not enough data
8.3
145
Not enough data
8.2
143
Not enough data
8.3
158
Not enough data
8.2
144
Not enough data
8.5
160
Not enough data
8.3
148
Not enough data
8.5
164
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.7
258
Not enough data
9.0
260
Not enough data
8.8
261
Not enough data
8.8
268
Not enough data
8.9
260
Analytics
Not enough data
8.5
273
Not enough data
8.4
257
Optimization
Not enough data
8.6
235
Not enough data
8.9
263
Not enough data
8.3
239
Not enough data
8.4
232
Agentic AI - Push Notification
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.3
11
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Text Messaging
Not enough data
8.8
224
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
211
|
Verified
Not enough data
8.0
180
Not enough data
8.5
213
|
Verified
Not enough data
7.5
163
Not enough data
8.9
204
|
Verified
Not enough data
8.8
200
|
Verified
SMS Platform
Not enough data
8.3
224
|
Verified
Not enough data
8.8
225
|
Verified
Not enough data
7.9
151
Not enough data
Feature Not Available
Not enough data
7.9
171
Not enough data
8.7
205
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.3
8
Data Sourcing
8.9
30
8.3
121
9.2
32
8.2
120
8.6
30
8.4
119
9.1
30
8.4
124
Intelligence
8.6
29
8.6
123
8.9
29
7.8
124
8.6
28
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
275
|
Verified
Not enough data
8.9
276
|
Verified
Platform Data
Not enough data
8.7
283
|
Verified
Not enough data
8.4
265
|
Verified
Not enough data
8.7
277
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
273
|
Verified
Not enough data
8.7
272
|
Verified
Not enough data
8.4
267
Agentic AI - Customer Journey Analytics
Not enough data
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
50
Not enough data
8.9
51
Not enough data
8.4
50
Not enough data
9.0
49
Not enough data
9.1
50
Not enough data
8.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
49
Not enough data
8.8
50
Not enough data
8.2
48
Not enough data
8.6
51
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Analysis
Not enough data
8.4
123
Not enough data
8.9
132
|
Verified
Not enough data
8.2
116
Not enough data
8.4
120
Campaigns
Not enough data
8.3
112
|
Verified
Not enough data
9.1
131
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Feature Not Available
Not enough data
9.0
122
Not enough data
8.9
125
Engagement
Not enough data
8.3
112
Platform
Not enough data
8.8
122
Not enough data
8.7
112
|
Verified
Not enough data
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
Not enough data
8.3
217
|
Verified
Not enough data
8.6
227
|
Verified
Not enough data
8.6
237
|
Verified
Not enough data
8.9
233
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
235
|
Verified
Not enough data
8.5
241
|
Verified
Not enough data
8.4
232
|
Verified
Not enough data
8.6
233
|
Verified
Not enough data
8.3
225
|
Verified
Not enough data
8.0
200
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and WebEngage are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Financial Services
11.6%
Education Management
11.3%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.1%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Can we get a detailed day to day report of a journey?
2 Comments
GS
YESRead more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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