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Compare Ortto and VBOUT 
Featured Products
At a Glance
Market Segments
Small-Business (70.4% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free
Ortto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VBOUT excels in overall user satisfaction, reflected in its higher G2 Score and star ratings. Users appreciate its ability to create landing pages and email sequences quickly and easily, making it a strong choice for those looking for efficient marketing automation.
- Users say Ortto shines in its ease of integration with existing CRM systems, with feedback highlighting its capability to unify customer data and automate personalized marketing journeys. This makes it particularly appealing for small businesses seeking a comprehensive all-in-one platform.
- Reviewers mention that while VBOUT offers a more polished user experience, Ortto is noted for its intuitive learning curve, allowing users to get up to speed quickly. This is especially beneficial for teams that may not have extensive technical expertise.
- According to verified reviews, VBOUT's quality of support is highly rated, with users noting the responsiveness and helpfulness of the support team. In contrast, while Ortto also receives positive feedback for support, it does not match the level of satisfaction reported for VBOUT.
- Users highlight that Ortto's strength lies in its powerful analytics capabilities, enabling users to track behavior and segment audiences effectively. This feature is particularly valuable for marketers looking to deliver personalized messaging across multiple channels.
- G2 reviewers indicate that while both platforms cater well to small businesses, VBOUT has a stronger market presence and a broader range of features, which may appeal to users looking for a more robust solution as their needs grow.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
Ortto
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.5
559
9.3
188
Ease of Use
8.7
564
9.0
192
Ease of Setup
8.6
312
9.0
109
Ease of Admin
8.8
295
9.0
105
Quality of Support
8.9
527
9.7
187
Has the product been a good partner in doing business?
8.9
286
9.7
103
Product Direction (% positive)
8.9
556
9.6
172
Features by Category
Sales Force Automation
Not enough data
9.1
13
Not enough data
8.3
8
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
7.6
9
Not enough data
8.3
10
Not enough data
7.6
9
Not enough data
7.7
8
Not enough data
8.0
9
Marketing Automation
Not enough data
9.7
15
Not enough data
9.6
15
Not enough data
9.5
14
Not enough data
8.9
12
Customer Support
Not enough data
8.8
12
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
7.9
12
Not enough data
8.8
11
Reporting & Analytics
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
8.1
8
Mobile & Social
Not enough data
9.3
12
Not enough data
9.6
12
Not enough data
8.8
10
Platform
Not enough data
9.1
18
Not enough data
8.6
18
Not enough data
9.4
17
Not enough data
8.9
14
Not enough data
8.2
12
Not enough data
8.8
15
Not enough data
9.2
17
Not enough data
8.7
15
Integration
Not enough data
8.8
17
Not enough data
8.7
18
Not enough data
9.2
16
Generative AI
Not enough data
8.3
8
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
397
|
Verified
9.3
133
|
Verified
8.9
383
|
Verified
9.3
128
|
Verified
8.3
377
|
Verified
9.3
125
|
Verified
9.1
344
|
Verified
9.3
120
|
Verified
Online Marketing
7.0
197
|
Verified
8.9
122
|
Verified
7.9
202
|
Verified
8.9
103
|
Verified
8.2
209
|
Verified
9.1
99
|
Verified
8.3
266
|
Verified
9.0
108
|
Verified
7.6
166
|
Verified
9.0
91
|
Verified
Lead Management
8.2
297
|
Verified
9.0
111
|
Verified
7.8
270
|
Verified
9.0
67
|
Verified
8.5
324
|
Verified
9.2
107
|
Verified
7.8
238
|
Verified
9.3
102
|
Verified
8.8
321
|
Verified
9.3
95
|
Verified
8.5
288
|
Verified
9.2
101
|
Verified
8.7
277
|
Verified
9.2
99
|
Verified
8.3
260
|
Verified
9.1
83
|
Verified
Campaign Management
7.9
217
|
Verified
8.9
65
|
Verified
7.6
142
8.8
57
|
Verified
7.5
62
|
Verified
9.3
87
|
Verified
7.1
51
8.3
39
Social
6.6
115
8.9
91
|
Verified
7.3
96
|
Verified
9.2
99
|
Verified
7.7
62
9.1
97
|
Verified
7.5
55
9.1
93
|
Verified
7.8
102
|
Verified
8.7
47
Reporting & Analytics
8.2
346
|
Verified
9.0
117
|
Verified
7.5
246
|
Verified
9.2
104
|
Verified
7.1
188
|
Verified
8.8
78
|
Verified
6.8
159
|
Verified
8.9
76
|
Verified
6.1
122
8.7
47
Platform
8.1
200
|
Verified
9.2
69
|
Verified
8.6
149
|
Verified
9.1
68
|
Verified
8.3
209
|
Verified
9.2
71
|
Verified
7.6
42
8.8
26
6.8
112
|
Verified
8.1
26
8.6
220
|
Verified
9.2
38
7.4
93
|
Verified
8.5
28
Agentic AI - Marketing Automation
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
Integration
8.5
214
|
Verified
9.3
71
|
Verified
8.4
210
|
Verified
9.1
63
|
Verified
7.9
169
|
Verified
9.0
63
|
Verified
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Not enough data
Edit
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Not enough data
Generative AI
6.7
6
Not enough data
8.1
6
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Not enough data
Intelligence
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Not enough data
Platform Basics
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.5
17
Not enough data
8.4
16
Not enough data
8.6
14
Not enough data
8.8
13
Page Optimization
Not enough data
9.5
11
Not enough data
9.0
10
Not enough data
9.5
11
Not enough data
8.5
8
Integrations
Not enough data
8.9
12
Not enough data
9.3
19
Not enough data
9.5
17
Generative AI
Not enough data
7.6
7
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Not enough data
Analytics
8.1
27
Not enough data
7.9
32
Not enough data
Customization
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Not enough data
Development
6.7
21
Not enough data
7.1
17
Not enough data
Management
8.6
21
Not enough data
7.9
19
Not enough data
Integration Options
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Not enough data
Customization
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Not enough data
Additional Functionality
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Not enough data
Discovery
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Not enough data
Management
7.9
11
Not enough data
8.6
14
Not enough data
Platform
8.6
16
Not enough data
8.3
15
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Campaigns
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Not enough data
Engagement
8.4
18
|
Verified
Not enough data
Platform
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
32
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.4
41
|
Verified
Not enough data
8.8
38
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
53
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.1
41
|
Verified
Not enough data
8.3
41
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
8.5
18
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ortto and VBOUT are categorized as Marketing Automation
Unique Categories
VBOUT is categorized as Landing Page Builders, Social Media Analytics, Social Media Management, and CRM
Reviews
Reviewers' Company Size
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Retail
3.5%
Financial Services
3.5%
Other
50.6%
Alternatives
Discussions
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
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