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At a Glance
Market Segments
Mid-Market (47.9% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
No pricing available
$
Oracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Responsys excels in Email Segmentation with a score of 8.7, allowing for highly targeted campaigns, while Emarsys also performs well but slightly trails with a score of 8.9. Reviewers mention that the segmentation capabilities in Emarsys are more intuitive, making it easier for marketers to create effective campaigns.
- Reviewers mention that Emarsys shines in Ease of Use with a score of 8.4 compared to Oracle Responsys's 6.7. Users on G2 appreciate Emarsys's user-friendly interface, which simplifies the process of setting up and managing campaigns.
- G2 users highlight that Oracle Responsys has robust Automated Email Responses with a score of 8.1, but Emarsys edges ahead with a score of 8.4. Users report that Emarsys's automation features are more flexible and customizable, allowing for better engagement with customers.
- Users say that Emarsys outperforms Oracle Responsys in Quality of Support, scoring 8.6 compared to Responsys's 6.5. Reviewers mention that Emarsys provides quicker response times and more comprehensive support resources, enhancing the overall user experience.
- Reviewers mention that Oracle Responsys has a strong feature set for Campaign Performance tracking, scoring 8.4, but Emarsys offers a more comprehensive approach with a score of 8.3. Users appreciate Emarsys's detailed analytics and reporting capabilities, which help in optimizing future campaigns.
- Users on G2 report that Emarsys excels in Mobile Optimization with a score of 8.2, while Oracle Responsys scores 7.5. Reviewers mention that Emarsys's mobile features are more advanced, providing a better experience for users on mobile devices.
Pricing
Entry-Level Pricing
Oracle Responsys
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Oracle Responsys
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
8.0
97
8.3
400
Ease of Use
6.8
96
8.2
405
Ease of Setup
5.7
43
7.1
212
Ease of Admin
6.4
45
8.2
171
Quality of Support
6.5
95
8.4
396
Has the product been a good partner in doing business?
7.1
45
8.5
172
Product Direction (% positive)
6.7
95
8.9
373
Features by Category
Email Marketing
8.3
45
|
Verified
8.7
261
|
Verified
8.3
45
|
Verified
8.7
246
|
Verified
8.0
45
|
Verified
8.5
257
|
Verified
8.1
44
|
Verified
8.3
231
|
Verified
Online Marketing
7.0
18
|
Verified
7.0
157
|
Verified
8.0
46
|
Verified
8.0
190
|
Verified
7.8
47
|
Verified
8.1
217
|
Verified
7.5
38
|
Verified
8.0
214
|
Verified
7.7
33
7.7
157
Lead Management
8.0
16
|
Verified
7.9
173
|
Verified
7.6
34
|
Verified
7.8
192
|
Verified
7.3
41
|
Verified
8.5
238
|
Verified
7.4
21
|
Verified
7.8
161
|
Verified
8.1
25
|
Verified
8.0
158
|
Verified
7.6
26
|
Verified
8.2
183
|
Verified
8.2
30
|
Verified
7.8
146
|
Verified
8.1
28
|
Verified
8.2
144
|
Verified
Campaign Management
8.3
41
|
Verified
8.2
181
|
Verified
8.1
24
7.8
122
8.4
25
|
Verified
7.6
113
|
Verified
7.9
20
7.0
84
Social
8.3
10
7.3
93
8.7
15
|
Verified
7.5
103
|
Verified
8.2
15
|
Verified
7.4
101
|
Verified
8.1
15
|
Verified
7.4
93
|
Verified
8.4
15
7.5
104
|
Verified
Reporting & Analytics
7.9
45
|
Verified
8.0
236
|
Verified
7.9
25
|
Verified
7.8
176
|
Verified
7.5
26
|
Verified
7.6
165
|
Verified
7.4
26
|
Verified
7.4
173
|
Verified
7.9
19
7.4
109
Platform
7.4
21
|
Verified
7.6
152
|
Verified
7.9
20
|
Verified
8.0
134
|
Verified
7.3
22
|
Verified
8.5
151
|
Verified
8.0
14
|
Verified
7.9
105
|
Verified
6.4
17
|
Verified
6.8
106
|
Verified
8.0
20
|
Verified
8.5
136
|
Verified
7.3
15
|
Verified
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
7.6
21
|
Verified
7.9
157
|
Verified
7.8
20
|
Verified
7.7
150
|
Verified
7.8
17
|
Verified
7.4
116
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
7.5
8
7.7
24
8.8
8
8.3
26
8.6
7
7.9
24
8.3
8
8.3
27
8.1
8
8.0
24
Analytics
8.5
8
7.6
24
7.5
8
7.3
24
Optimization
6.7
8
7.6
24
6.7
8
8.2
25
7.1
7
7.0
22
7.1
8
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Analysis
8.1
8
|
Verified
8.0
43
8.5
8
|
Verified
8.3
68
|
Verified
8.6
6
|
Verified
7.7
38
7.8
6
|
Verified
8.1
54
Campaigns
8.3
8
7.9
42
|
Verified
7.5
8
|
Verified
8.4
46
|
Verified
8.6
7
8.4
39
|
Verified
8.1
7
|
Verified
7.8
32
9.2
6
|
Verified
9.1
64
8.9
6
|
Verified
8.8
62
Engagement
8.5
8
|
Verified
8.1
52
Platform
8.8
8
|
Verified
8.4
59
8.8
8
8.1
28
|
Verified
8.5
8
|
Verified
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Oracle Responsys and SAP Emarsys are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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