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Compare Nosto and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Small-Business (49.1% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
Contact Us Per Year
$
Nosto
Star Rating
(235)4.6 out of 5
Market Segments
Small-Business (49.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Emarsys excels in creating personalized marketing experiences, with users appreciating its ability to unify customer data and engage across multiple channels, leading to more relevant campaigns and improved results.
- Users say that Nosto stands out for its ease of integration and the ability to run A/B tests, which has been particularly beneficial for teams looking to optimize their marketing strategies without extensive development time.
- Reviewers mention that SAP Emarsys offers flexible journeys and rich segmentation options, making it easier for marketers to tailor their campaigns effectively, while also highlighting the platform's user-friendly automation programs.
- According to verified reviews, Nosto's content scheduling feature has significantly helped teams manage their busy marketing calendars, allowing for efficient placement of content and reducing the need for additional development hours.
- G2 reviewers highlight that while SAP Emarsys has a higher overall satisfaction score, Nosto receives praise for its quality of support, with users noting that the assistance provided is responsive and helpful in navigating the platform's features.
- Users report that SAP Emarsys has a more extensive feature set, including advanced targeting and recommendation capabilities, which are crucial for businesses looking to enhance their personalization efforts, whereas Nosto is appreciated for its simplicity and effectiveness in core functionalities.
Pricing
Entry-Level Pricing
Nosto
experience.AI™
Contact Us
Per Year
experience.AI™ is the core of Nosto’s Commerce Experience Platform (CXP). Through experience.AI™, we are able to help brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences.
- Artificial Intelligence (AI)
- Business Intelligence (BI)
- Dynamic Targeting
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Nosto
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
8.9
185
8.3
402
Ease of Use
8.4
188
8.2
407
Ease of Setup
7.9
103
7.1
214
Ease of Admin
8.5
95
8.2
172
Quality of Support
9.4
187
8.4
397
Has the product been a good partner in doing business?
9.3
96
8.5
173
Product Direction (% positive)
9.5
174
8.9
375
Features by Category
Email Marketing
Not enough data
8.7
263
|
Verified
Not enough data
8.7
247
|
Verified
Not enough data
8.5
258
|
Verified
Not enough data
8.3
232
|
Verified
Online Marketing
Not enough data
7.0
158
|
Verified
Not enough data
8.0
191
|
Verified
Not enough data
8.1
218
|
Verified
Not enough data
8.0
215
|
Verified
Not enough data
7.8
158
Lead Management
Not enough data
7.9
174
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
240
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
158
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Campaign Management
Not enough data
8.2
181
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Social
Not enough data
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Reporting & Analytics
Not enough data
8.0
236
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Platform
Not enough data
7.5
153
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
6.8
107
|
Verified
Not enough data
8.5
137
|
Verified
Not enough data
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
Not enough data
7.8
158
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
8.3
79
|
Verified
8.5
94
|
Verified
8.7
86
|
Verified
8.8
101
|
Verified
8.2
71
|
Verified
8.2
79
|
Verified
Templates
7.7
70
|
Verified
8.0
96
|
Verified
8.2
84
|
Verified
8.6
98
|
Verified
8.3
76
|
Verified
8.5
95
|
Verified
Personalization
9.2
94
|
Verified
8.6
104
|
Verified
8.6
73
|
Verified
8.4
93
|
Verified
7.9
59
|
Verified
8.5
96
|
Verified
7.5
44
|
Verified
8.4
69
|
Verified
8.6
60
|
Verified
8.7
86
|
Verified
9.2
77
|
Verified
8.6
100
|
Verified
8.4
60
|
Verified
8.5
96
|
Verified
8.3
42
|
Verified
8.7
92
|
Verified
Multichannel
8.9
77
|
Verified
8.3
86
|
Verified
8.0
61
|
Verified
8.9
117
|
Verified
8.6
69
|
Verified
8.4
89
|
Verified
Administration
8.3
40
|
Verified
8.7
105
|
Verified
7.8
67
|
Verified
8.5
111
|
Verified
8.2
53
|
Verified
8.5
102
|
Verified
8.3
55
|
Verified
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
9.2
10
8.8
20
Feature Not Available
8.9
19
Targeting
8.1
9
8.7
18
8.3
7
8.3
17
Triggered Content
9.0
5
8.1
15
8.8
7
8.9
20
8.6
7
8.9
19
Personalized Content
8.5
11
8.3
19
Feature Not Available
9.0
15
8.0
9
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Merchandising
8.9
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Not enough data
Analytics
8.2
34
Not enough data
8.5
32
Not enough data
Administration
8.5
32
Not enough data
8.2
36
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Search Setup
7.9
12
Not enough data
7.6
12
Not enough data
8.1
13
Not enough data
7.9
12
Not enough data
Product Discovery
8.5
14
Not enough data
Feature Not Available
Not enough data
8.8
14
Not enough data
8.2
12
Not enough data
8.3
13
Not enough data
Integration
8.5
14
Not enough data
8.1
8
Not enough data
8.5
10
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Computing
7.3
19
Not enough data
8.3
20
Not enough data
6.2
25
Not enough data
Experimental Design
8.1
22
Not enough data
8.2
17
Not enough data
8.1
18
Not enough data
Analytics
7.9
26
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Nosto and SAP Emarsys are categorized as Personalization Engines and E-Commerce Personalization
Unique Categories
Nosto is categorized as A/B Testing, E-Merchandising, User-Generated Content, Social Commerce Platforms, and E-Commerce Search
Reviews
Reviewers' Company Size
Nosto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.7%
Apparel & Fashion
19.5%
Consumer Goods
4.9%
Marketing and Advertising
3.5%
Health, Wellness and Fitness
3.1%
Other
32.3%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
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1 Comment
Official Response from SearchNode
Being founded in 2013, SearchNode has innovated a lot, to reach the best product-market fit by bringing most of the value for clients. Read here how are we...Read more
What's the implementation of SearchNode?
1 Comment
Official Response from SearchNode
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how do i integrate this in every search including in client desktop?
1 Comment
Official Response from SearchNode
SearchNode creates custom-built search solutions; thus, it means that SearchNodes search engineers are implementing it. The client's only task is to...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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