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Compare Moz Pro and Owler 
Featured Products
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Small-Business (37.8% of reviews)
Entry-Level Pricing
$49.00 1 User Per Month
$0.00
Moz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Free Trial is available
Browse all 5 pricing plansOwler
Star Rating
(481)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansMoz Pro vs Owler
When assessing the two solutions, reviewers found Owler easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Moz Pro and Owler both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, Moz Pro and Owler provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Moz Pro over Owler.
Pricing
Entry-Level Pricing
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Owler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
Free Trial
Moz Pro
Free Trial is available
Owler
No trial information availableRatings
Meets Requirements
8.4
527
8.4
358
Ease of Use
8.6
530
8.9
370
Ease of Setup
8.8
323
9.3
80
Ease of Admin
8.9
248
9.1
74
Quality of Support
8.5
430
8.5
208
Has the product been a good partner in doing business?
8.9
238
8.9
69
Product Direction (% positive)
8.3
521
7.7
361
Features by Category
Data Availability
Not enough data
7.8
109
Not enough data
8.3
201
Not enough data
8.2
215
|
Verified
Not enough data
Not enough data
Data Accuracy
Not enough data
7.7
151
Not enough data
7.9
192
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
8.0
102
Not enough data
7.8
105
|
Verified
Not enough data
8.6
126
Not enough data
8.0
115
|
Verified
Not enough data
7.3
90
|
Verified
Not enough data
7.2
76
Features
Not enough data
7.4
109
Not enough data
7.5
101
Not enough data
7.5
111
|
Verified
Not enough data
7.9
113
Not enough data
8.6
186
|
Verified
Not enough data
8.8
195
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
132
Not enough data
6.9
81
Lead Intelligence
Not enough data
8.3
54
|
Verified
Not enough data
8.3
47
Not enough data
7.9
47
Lead Management
Not enough data
7.9
47
Not enough data
Feature Not Available
Not enough data
7.9
47
Marketing Campaigns
Not enough data
7.5
41
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Execution
Not enough data
Feature Not Available
Not enough data
8.3
45
Not enough data
8.2
44
Not enough data
Feature Not Available
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
8.1
246
Not enough data
8.4
232
Not enough data
Feature Not Available
Not enough data
8.1
232
Not enough data
Agentic AI - SEO Tools
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
Not enough data
SEO Content & Rankings
7.8
450
Not enough data
8.5
458
Not enough data
8.6
449
Not enough data
7.4
240
Not enough data
7.5
220
Not enough data
SEO Reporting
8.4
453
Not enough data
7.7
242
Not enough data
7.4
241
Not enough data
6.8
225
Not enough data
Generative AI
6.0
202
Not enough data
6.1
202
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
142
Not enough data
7.9
123
Not enough data
7.4
100
Lead Management
Not enough data
7.7
91
Not enough data
Feature Not Available
Not enough data
7.8
93
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
87
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Pro and Owler share no categories
Unique Categories
Moz Pro is categorized as SEO Tools
Owler is categorized as Sales Intelligence, Marketing Account Intelligence, and Account Data Management
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Discussions
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 Comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
What industry/verticals are the best fit for this product?
1 Comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
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