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At a Glance
Market Segments
Small-Business (78.6% of reviews)
Small-Business (65.3% of reviews)
Entry-Level Pricing
$16.00 Per Month
$139.94 Per Month
Moz Local
Star Rating
(475)4.2 out of 5
Market Segments
Small-Business (78.6% of reviews)
Entry-Level Pricing
$16.00 Per Month
Browse all 3 pricing plansSemrush
Star Rating
(2,940)4.5 out of 5
Market Segments
Small-Business (65.3% of reviews)
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, highlighting its comprehensive SEO Alerting and Change Tracking features, which reviewers say provide valuable insights for optimizing website performance.
- Reviewers mention that Moz Local shines in Local Search Optimization, particularly with its Online Listings feature scoring 9.1, which users say simplifies managing business listings across various platforms effectively.
- G2 users indicate that Semrush's Keyword Research tool is highly rated at 9.1, with users praising its ability to uncover valuable keywords and track SERP rankings, making it a favorite for content strategists.
- Users on G2 report that Moz Local's Duplicate Monitoring feature, scoring 8.8, is particularly effective in maintaining accurate business information, which reviewers say is crucial for local SEO success.
- Reviewers mention that Semrush's Competitor Analysis tool, rated at 9.0, provides in-depth insights into competitor strategies, which users say helps them stay ahead in their marketing efforts.
- Users say that while both platforms offer strong support, Semrush's Quality of Support rating of 8.6 is slightly higher than Moz Local's 8.4, indicating that users find Semrush's customer service more responsive and helpful.
Pricing
Entry-Level Pricing
Moz Local
Lite
$16.00
Per Month
Lite Local SEO Tools: Get listed, monitor review alerts, track your local presence, and get 24-hour support.
Add-ons:
GeoRank Local map pack ranking
90+ Listing directories
Review Monitoring
Data Health analytics
Google Q&A included
- Directory Management
- GeoRank
- Review Monitoring (all networks)
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Moz Local
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.4
435
8.8
2,393
Ease of Use
8.6
433
8.3
2,417
Ease of Setup
8.7
301
8.6
1,624
Ease of Admin
8.8
300
8.6
1,236
Quality of Support
8.3
366
8.6
2,100
Has the product been a good partner in doing business?
8.9
294
8.8
1,217
Product Direction (% positive)
8.2
430
8.9
2,301
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.2
425
Not enough data
7.9
409
Not enough data
7.6
383
Not enough data
7.4
372
Not enough data
7.5
366
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
419
Not enough data
8.2
408
Not enough data
7.8
394
Not enough data
7.7
395
Not enough data
7.8
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
394
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
42
Not enough data
7.2
42
Not enough data
6.9
42
Not enough data
6.9
40
Administration
Not enough data
7.7
358
Not enough data
7.4
349
Not enough data
8.5
399
Not enough data
8.2
392
Social Analytics
Not enough data
8.8(won by default)
292
Not enough data
8.5(won by default)
273
Not enough data
8.7(won by default)
279
Not enough data
8.2(won by default)
246
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
216
Not enough data
8.1(won by default)
212
Reports & Dashboards
Not enough data
8.4(won by default)
276
Not enough data
8.8(won by default)
284
Not enough data
8.7(won by default)
270
Not enough data
7.9(won by default)
209
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
8.6
14
|
Verified
8.6
239
|
Verified
8.6
14
|
Verified
8.2
235
|
Verified
8.5
13
|
Verified
8.5
238
|
Verified
8.7
13
8.5
249
|
Verified
Performance
7.9
14
|
Verified
8.3
257
|
Verified
8.5
14
|
Verified
8.7
260
|
Verified
Local Search Optimization
Feature Not Available
8.9
581
|
Verified
8.5
14
|
Verified
8.4
542
|
Verified
8.3
13
8.4
513
|
Verified
7.4
12
|
Verified
8.3
526
|
Verified
7.1
13
|
Verified
7.9
511
|
Verified
8.5
14
|
Verified
8.8
570
|
Verified
Platform Basics
Not enough data
8.5
550
Not enough data
8.5
566
Agentic AI - Competitive Intelligence
Not enough data
7.0
67
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
462
Platform Reporting
Not enough data
8.0
535
Not enough data
8.2
543
Platform Basics
Not enough data
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Marketing Campaign Performance
Not enough data
8.5
81
Not enough data
8.7
82
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.3
107
Not enough data
8.8
93
SEO Auditing & Monitoring
Not enough data
8.7
1003
Not enough data
9.0
857
Not enough data
8.8
838
Not enough data
8.8
843
Agentic AI - SEO Tools
Not enough data
6.6
167
Not enough data
6.7
166
Not enough data
6.6
165
Not enough data
6.6
166
Not enough data
6.5
165
Not enough data
6.6
162
Not enough data
6.7
162
SEO Content & Rankings
Not enough data
8.2
1472
Not enough data
9.1
1571
Not enough data
8.8
1495
Not enough data
8.2
912
Not enough data
8.4
824
SEO Reporting
Not enough data
8.9
1544
Not enough data
8.6
995
Not enough data
8.2
951
Not enough data
7.8
829
Generative AI
Not enough data
6.7
388
Not enough data
6.7
388
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
164
Social Management
Not enough data
8.7
236
Not enough data
8.8
229
Not enough data
Feature Not Available
Not enough data
8.4
227
Not enough data
7.9
204
Not enough data
8.0
178
Not enough data
7.8
150
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
115
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
132
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
130
Agentic AI - Media Monitoring
Not enough data
6.9
13
Not enough data
7.6
13
Not enough data
7.1
13
Not enough data
7.1
13
Not enough data
7.1
13
Generative AI
Not enough data
8.2
21
Not enough data
8.0
22
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.4
24
Not enough data
8.9
27
Not enough data
8.1
23
Writing Support
Not enough data
7.7
25
Not enough data
8.3
24
Not enough data
7.5
25
Not enough data
7.7
25
Software Availability
Not enough data
8.4
25
Not enough data
8.3
24
Not enough data
7.2
25
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.0
211
Segment Trending
Not enough data
8.5
241
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
199
Analysis
Not enough data
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
211
|
Verified
Not enough data
8.3
233
|
Verified
Not enough data
8.1
208
|
Verified
Not enough data
8.2
205
Agentic AI - Market Intelligence
Not enough data
7.0
31
Not enough data
6.8
31
Platform Basics
Not enough data
8.6
137
Not enough data
7.7
122
Not enough data
8.4
140
Platform Data
Not enough data
8.2
128
Not enough data
8.4
133
Not enough data
8.6
143
Not enough data
8.3
128
Agentic AI - Operational Risk Management
Not enough data
7.2
13
Planning
Not enough data
7.7
229
Publishing
Not enough data
7.7
231
Social Media
Not enough data
7.5
230
Planning
Not enough data
7.8
355
Generative AI
Not enough data
7.4
137
Not enough data
7.2
135
Not enough data
7.1
135
Not enough data
6.6
133
Not enough data
6.4
131
Agentic AI - Content Creation
Not enough data
7.0
43
Not enough data
6.9
43
Not enough data
7.1
43
Not enough data
7.0
43
Not enough data
7.0
44
Not enough data
7.2
43
Not enough data
7.1
43
AI Visibility & Tracking
Not enough data
7.7
56
Not enough data
7.6
56
Sentiment & Brand Analysis
Not enough data
7.5
55
Not enough data
6.3
52
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.3
53
AI Content Optimization
Not enough data
7.5
54
Not enough data
7.5
52
Reporting & Alerts
Not enough data
6.7
52
Not enough data
7.5
53
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
577
Not enough data
7.8
575
Not enough data
8.9
708
Agentic AI - Content Analytics
Not enough data
7.4
54
Not enough data
7.7
53
Not enough data
7.7
54
Not enough data
7.7
54
Not enough data
7.6
54
Marketing Operations
Not enough data
7.7
386
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
398
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
387
|
Verified
Not enough data
8.6
424
|
Verified
Not enough data
7.7
360
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
55
Not enough data
7.5
55
Not enough data
7.1
54
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Local and Semrush are categorized as Local SEO and Local Listing Management
Unique Categories
Moz Local has no unique categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Moz Local
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.6%
Internet
11.2%
Information Technology and Services
5.6%
Health, Wellness and Fitness
3.2%
Real Estate
2.8%
Other
41.5%
Marketing and Advertising
29.9%
Information Technology and Services
8.7%
Computer Software
8.1%
Internet
3.9%
Retail
3.7%
Other
45.7%
Discussions
Moz Local has no discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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