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At a Glance
Market Segments
Small-Business (47.3% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$69.00 Per Month
Starting at $13,600.00 Per Year
MobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSplitMetrics Optimize
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Starting at $13,600.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that SplitMetrics Optimize excels in "Campaign Management" with a score of 9.5, highlighting its robust "Campaign Dashboard" and "Campaign Optimization" features, which allow for effective tracking and management of marketing campaigns.
- Reviewers mention that MobileAction shines in "User Identification" with a strong score of 8.1 for "Geolocation," enabling precise targeting based on user location, which is crucial for mobile marketing strategies.
- G2 users indicate that SplitMetrics Optimize has a superior "Ad and Conversion Tracking" feature, scoring 9.0, which provides detailed insights into ad performance and user behavior, making it easier to optimize campaigns effectively.
- Users on G2 highlight that MobileAction offers better "Ease of Setup" with a score of 8.9, making it more accessible for small businesses looking to implement mobile marketing solutions quickly.
- Reviewers say that SplitMetrics Optimize's "Quality of Support" is rated at 8.5, with many users praising the responsive customer service and helpful resources available, which enhances the overall user experience.
- Users report that MobileAction's "Product Direction" is rated at 9.2, with many noting the platform's commitment to continuous improvement and feature updates, which keeps it competitive in the rapidly evolving mobile marketing landscape.
Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
SplitMetrics Optimize
BASIC
Starting at $13,600.00
Per Year
Ideal for indie developers and small teams
- 1 app ( iOS/Android, 1 locale)
- 12 tests per year
- Product page, Search page
Free Trial
MobileAction
Free Trial is available
SplitMetrics Optimize
No trial information availableRatings
Meets Requirements
8.4
96
8.3
8
Ease of Use
8.5
101
8.1
8
Ease of Setup
8.9
68
Not enough data
Ease of Admin
8.9
30
Not enough data
Quality of Support
9.0
91
8.5
8
Has the product been a good partner in doing business?
8.9
31
Not enough data
Product Direction (% positive)
9.3
94
8.1
6
Features by Category
Email Marketing
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
Online Marketing
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Not enough data
Lead Management
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Not enough data
Campaign Management
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Not enough data
Social
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Reporting & Analytics
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Not enough data
Platform
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Not enough data
Campaign Management & Optimization
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Not enough data
Analytics & Administration
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Not enough data
Platform
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
Not enough data
User Identification
5.3
10
Feature Not Available
6.0
10
Not enough data
7.2
10
Not enough data
Tracking & Reporting
7.3
11
Not enough data
7.7
10
Feature Not Available
8.3
11
Feature Not Available
8.5
11
Not enough data
7.2
10
Feature Not Available
6.8
10
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Optimization
Feature Not Available
Not enough data
7.8
28
Not enough data
8.5
31
Not enough data
9.0
38
Not enough data
8.5
31
Not enough data
8.6
32
Not enough data
8.7
17
Not enough data
Reporting & Alerts
8.5
37
Not enough data
7.8
28
Not enough data
Feature Not Available
Not enough data
8.1
29
Not enough data
Competition Monitoring
7.9
29
Not enough data
8.4
30
Not enough data
6.9
23
Not enough data
8.9
29
Not enough data
Platform Additional Functionality
7.7
30
Not enough data
8.2
30
Not enough data
7.8
31
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
18
Not enough data
6.7
17
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
8.9
17
Not enough data
8.4
17
Not enough data
7.9
17
Not enough data
Platform Content
6.9
17
Not enough data
Platform Reporting
8.6
18
Not enough data
8.5
18
Not enough data
Platform Interoperability
8.3
6
Not enough data
Mobile Functionality
9.5
10
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Targeting
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Not enough data
Mobile
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Platform
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Data collection
7.4
13
Not enough data
7.9
13
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
7.5
12
Not enough data
Segment Trending
7.1
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
6.8
12
Not enough data
Analysis
8.5
12
Not enough data
9.2
13
Not enough data
8.7
13
Not enough data
Platform
8.9
12
Not enough data
8.9
12
Not enough data
9.5
13
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.5
12
Not enough data
7.9
12
Not enough data
7.7
11
Not enough data
7.9
12
Not enough data
7.0
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
11
Not enough data
8.5
11
Not enough data
Platform Basics
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
Campaign Activity
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MobileAction and SplitMetrics Optimize are categorized as App Store Optimization and Mobile App Analytics
Unique Categories
MobileAction is categorized as Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Paid Search Advertising, Marketing Automation, Mobile Advertising, Marketing Analytics, and Paid Search Intelligence
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SplitMetrics Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Marketing and Advertising
22.2%
Computer Games
16.7%
Information Technology and Services
11.1%
Financial Services
11.1%
Staffing and Recruiting
5.6%
Other
33.3%
Alternatives
Discussions
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
SplitMetrics Optimize has no discussions with answers
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