1. [Home](https://www.g2.com/) 2. ... 3. [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) 4. [MobileAction Discussions](https://www.g2.com/products/mobileaction/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f3605c82376886ea1d17046e90174298/mobileaction.png "Product Avatar Image") ](/products/mobileaction/reviews) [ MobileAction ](/products/mobileaction/reviews) (113)4.4/5 Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth. Show More * * * ### 64.0 Nps Score Already have MobileAction? ### All MobileAction Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Mobile Action used for? ](/discussions/what-is-mobile-action-used-for) What is Mobile Action used for? [ App Store Optimization Software ](https://www.g2.com/tags/app-store-optimization-software)[ Digital Advertising Intelligence Software ](https://www.g2.com/tags/digital-advertising-intelligence-software) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+MobileAction+questions+and+get+answers+from+expert+users+in+our+MobileAction+Discussions+section.&title=MobileAction+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=MobileAction+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=MobileAction+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss%0aAsk+MobileAction+questions+and+get+answers+from+expert+users+in+our+MobileAction+Discussions+section.) 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[ Search Advertising Software ](https://www.g2.com/tags/search-advertising-software)[ Digital Advertising Intelligence Software ](https://www.g2.com/tags/digital-advertising-intelligence-software)[ Competitive Intelligence Tools ](https://www.g2.com/tags/competitive-intelligence-tools)[ App Store Optimization Software ](https://www.g2.com/tags/app-store-optimization-software) [ Market Intelligence Software ](https://www.g2.com/tags/market-intelligence-software)[ Mobile App Analytics Tools ](https://www.g2.com/tags/mobile-app-analytics-tools)[ Paid Search Advertising Software ](https://www.g2.com/tags/paid-search-advertising-software)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Paid Search Intelligence Software ](https://www.g2.com/tags/paid-search-intelligence-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 3 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+MobileAction+questions+and+get+answers+from+expert+users+in+our+MobileAction+Discussions+section.&title=MobileAction+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=MobileAction+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=MobileAction+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss%0aAsk+MobileAction+questions+and+get+answers+from+expert+users+in+our+MobileAction+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=MobileAction+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss%0aAsk+MobileAction+questions+and+get+answers+from+expert+users+in+our+MobileAction+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/mobileaction/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/e7521712045913398baeac980f63dedd/mobileaction.svg "Product Avatar Image") ### Have you used MobileAction before? Answer a few questions to help the MobileAction community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fmobileaction%2Fdiscuss%3Fsmall_ask%3Dmobileaction) No ## Top Contributors in MobileAction 1 ![laura l.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "laura l.") LL Loading... ### [laura l.](https://www.g2.com/users/fcd30152-715f-4ef6-8c6d-cdd698fc0375 "laura l.") English Teacher 1 pt 2 ![MobileAction T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MobileAction T.") MT Loading... ### [MobileAction T.](https://www.g2.com/users/mobileaction "MobileAction T.") Growth partner of apps and games with intelligence, automation & expertise 1 pt 3 ![Kookie .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kookie .") K Loading... ### [Kookie .](https://www.g2.com/users/2f32d879-d55f-463c-8d96-350d1c4d96c0 "Kookie .") If you're looking for a fresh way to engage your brain, or simply curious about how to conquer this addictive daily challenge, you've come to the right place. 1 pt