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Compare Mixpanel and Similarweb App Intelligence (Previously 42Matters) 
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At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (56.9% of reviews)
Entry-Level Pricing
Free Per Year
Free Trial
Mixpanel
Star Rating
(1,254)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSimilarweb App Intelligence (Previously 42Matters)
Star Rating
(52)4.8 out of 5
Market Segments
Small-Business (56.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial
Learn more about Similarweb App Intelligence (Previously 42Matters)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, allowing for detailed user behavior analysis, while 42matters offers a slightly lower score of 8.9 in the same area, indicating that Mixpanel may provide more robust options for tracking specific user actions.
- Reviewers mention that 42matters shines in User Identification features, achieving a perfect score of 10.0 for both Demographics and User Segmentation, which helps businesses better understand their audience, whereas Mixpanel scores 8.4 and 8.8 respectively, suggesting it may lack some depth in user insights.
- G2 users highlight that Mixpanel's Real-Time Insights feature, with a score of 8.7, is beneficial for immediate data analysis, but 42matters outperforms with a score of 9.7, indicating a more effective real-time reporting capability that can enhance decision-making.
- Users on G2 report that 42matters provides superior Alerts functionality, scoring 9.2 compared to Mixpanel's 7.7, which suggests that 42matters may offer more timely and relevant notifications for user activity and performance metrics.
- Reviewers mention that Mixpanel's Dashboard feature is user-friendly with a score of 8.9, but 42matters scores higher at 9.5, indicating a more customizable and visually appealing dashboard that may enhance user experience.
- Users say that while both platforms offer Integrations, Mixpanel scores 8.1, which may limit its compatibility with other tools, whereas 42matters scores 7.9, suggesting that both have room for improvement in this area, but Mixpanel may have a slight edge in integration options.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Similarweb App Intelligence (Previously 42Matters)
Custom
Free Trial
- Benchmark your performance, Identify trends and monitor market leaders, Rely on the best app data available.
Free Trial
Mixpanel
Free Trial is available
Similarweb App Intelligence (Previously 42Matters)
Free Trial is available
Ratings
Meets Requirements
8.8
957
9.4
32
Ease of Use
8.5
966
9.5
34
Ease of Setup
8.1
428
9.6
9
Ease of Admin
8.6
366
9.8
7
Quality of Support
8.4
740
9.7
28
Has the product been a good partner in doing business?
8.8
334
9.8
8
Product Direction (% positive)
8.6
876
9.1
25
Features by Category
Metrics
8.8
266
Not enough data
8.8
336
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
346
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Not enough data
Reporting
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Not enough data
Other
8.7
327
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
Administration
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
Not enough data
User Identification
8.3
256
10.0
5
8.8
276
10.0
7
8.4
264
Feature Not Available
Tracking & Reporting
9.2
300
8.9
6
8.8
289
9.7
6
8.3
244
9.3
5
8.9
303
9.5
7
8.5
249
10.0
5
8.9
291
9.7
6
Metrics
9.0
254
9.3
5
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Product Analytics
8.6
413
Not enough data
8.9
500
Not enough data
8.6
452
Not enough data
8.8
484
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
9
Not enough data
7.9
8
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
9.3
9
Not enough data
8.3
8
Not enough data
7.9
7
Platform Content
Not enough data
8.5
8
Platform Reporting
Not enough data
8.1
8
Not enough data
8.8
8
Data collection
Not enough data
7.4
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
8.3
6
Not enough data
9.2
6
Segment Trending
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
9.0
5
Analysis
Not enough data
7.9
7
Not enough data
9.2
8
Not enough data
7.9
7
Platform
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
6
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
254
9.3
5
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Similarweb App Intelligence (Previously 42Matters) are categorized as Mobile App Analytics
Unique Categories
Similarweb App Intelligence (Previously 42Matters) is categorized as Market Intelligence, App Store Optimization, and Competitive Intelligence
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb App Intelligence (Previously 42Matters)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.9%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Computer Software
25.5%
Marketing and Advertising
17.6%
Research
11.8%
Information Technology and Services
11.8%
Market Research
5.9%
Other
27.5%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
What is Explorer by 42matters used for?
1 Comment
Official Response from Similarweb App Intelligence (Previously 42Matters)
The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing...Read more
Similarweb App Intelligence (Previously 42Matters) has no more discussions with answers
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