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Compare Metadata.io and Recotap 
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At a Glance
Market Segments
Mid-Market (67.4% of reviews)
Small-Business (42.3% of reviews)
Entry-Level Pricing
Free Trial
$11,988.00 500 Target Accounts Per Year
Metadata.io
Star Rating
(296)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioRecotap
Star Rating
(52)4.7 out of 5
Market Segments
Small-Business (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
$11,988.00 500 Target Accounts Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Metadata.io excels in "Quality of Support" with a score of 9.5, while Recotap follows closely with a score of 9.8, indicating that both platforms provide excellent customer service, but Recotap may have a slight edge in responsiveness and assistance.
- Reviewers mention that Recotap outperforms Metadata.io in "Ease of Setup" with a score of 9.6 compared to Metadata.io's 8.5, suggesting that users find Recotap easier to implement and get started with.
- G2 users highlight that Metadata.io has a strong "Lead Generation" capability with a score of 9.1 for "Marketing Automation Integration," while Recotap also performs well in this area, scoring 9.3, indicating both platforms are effective but Recotap may offer slightly better integration options.
- Users on G2 note that Recotap shines in "Account Identification and Segmentation" with a score of 9.4, compared to Metadata.io's 8.8, suggesting that Recotap provides more robust tools for identifying and segmenting accounts effectively.
- Reviewers say that Metadata.io's "Campaign Measurement" features are rated at 8.7, while Recotap's features in this area score higher at 9.4, indicating that Recotap may offer more comprehensive analytics and reporting tools for campaign performance.
- Users report that both platforms have strong "Lead Intelligence" capabilities, but Recotap's "Market Insights" score of 9.0 surpasses Metadata.io's 8.8, suggesting that Recotap may provide more valuable insights for lead generation and market analysis.
Pricing
Entry-Level Pricing
Metadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Recotap
Starter
$11,988.00
500 Target Accounts Per Year
Best suited for small teams starting their ABM program.
- Account Based Ads
- Buying Intent
- Web Personalization
Free Trial
Metadata.io
Free Trial is available
Recotap
No trial information availableRatings
Meets Requirements
8.9
211
9.1
42
Ease of Use
8.6
212
9.0
45
Ease of Setup
8.4
108
9.4
23
Ease of Admin
8.7
108
9.5
17
Quality of Support
9.5
211
9.8
44
Has the product been a good partner in doing business?
9.4
109
9.6
17
Product Direction (% positive)
9.7
193
10.0
42
Features by Category
Lead Intelligence
8.8
18
Not enough data
8.7
21
Not enough data
8.6
22
Not enough data
Lead Management
9.1
22
Not enough data
8.2
14
Not enough data
8.9
19
Not enough data
Marketing Campaigns
9.4
20
Not enough data
9.2
16
Not enough data
8.9
19
Not enough data
9.3
18
Not enough data
9.0
20
Not enough data
Campaign Execution
7.9
13
Not enough data
8.9
19
Not enough data
8.8
16
Not enough data
6.0
7
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.4
30
9.0
13
8.9
31
9.5
14
Feature Not Available
9.3
14
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.9
31
9.2
14
9.0
28
8.9
12
Platform Additional Functionality
8.9
33
9.1
13
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.4
11
Not enough data
9.8
10
Platform Reporting
Not enough data
9.3
12
Not enough data
9.1
13
Platform Basics
8.8
71
9.4
19
Platform Data
8.8
93
9.3
23
8.6
83
9.0
21
Platform Additional Functionality
9.1
84
8.9
19
8.8
88
9.3
22
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Intelligence
8.7
32
|
Verified
Not enough data
8.9
32
|
Verified
Not enough data
8.6
33
|
Verified
Not enough data
8.7
32
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Lead Intelligence
Feature Not Available
9.2
8
8.8
54
9.6
9
8.9
57
8.9
9
Lead Management
8.9
59
9.3
9
8.4
44
9.4
8
8.7
54
9.4
8
Marketing Campaigns
8.8
53
9.5
7
Feature Not Available
9.7
5
9.0
53
9.3
5
8.6
48
9.7
5
8.6
53
9.3
5
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Lead Intelligence
8.5
38
9.0
14
8.9
46
9.4
15
9.0
45
9.3
14
Lead Management
8.8
52
9.6
16
8.4
37
9.4
16
8.7
41
9.7
15
Marketing Campaigns
9.1
44
Feature Not Available
8.9
32
9.4
14
9.2
46
Feature Not Available
8.9
39
9.5
14
8.6
44
9.3
15
9.0
33
9.4
13
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Metadata.io and Recotap are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, and Marketing Account Intelligence
Unique Categories
Metadata.io is categorized as Lead Intelligence and Account Data Management
Recotap is categorized as Account-Based Web and Content Experiences, Personalization, and Visitor Identification
Reviews
Reviewers' Company Size
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Recotap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
44.8%
Information Technology and Services
14.9%
Marketing and Advertising
13.5%
Financial Services
3.5%
Computer & Network Security
3.1%
Other
20.1%
Information Technology and Services
34.6%
Computer Software
34.6%
Marketing and Advertising
7.7%
Internet
5.8%
Manufacturing
1.9%
Other
15.4%
Alternatives
Discussions
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 Comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
Recotap has no discussions with answers
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