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Compare Innovid and StackAdapt 
Featured Products
At a Glance
Market Segments
Enterprise (42.9% of reviews)
Small-Business (62.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Innovid
Star Rating
(377)4.1 out of 5
Market Segments
Enterprise (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InnovidStackAdapt
Star Rating
(851)4.7 out of 5
Market Segments
Small-Business (62.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in user experience, with an intuitive interface that is easy to navigate, even for newcomers. Users appreciate how the platform supports multiple channels, making it a comprehensive tool for advertising campaigns.
- According to verified reviews, Innovid is recognized for its strong focus on video advertising, providing users with the ability to create engaging and personalized video ads. Reviewers highlight its capability to connect with platforms like OTT and CTV, enhancing brand visibility across digital outlets.
- Users say that StackAdapt's customer support is highly responsive and helpful, which significantly enhances the overall user experience. This level of support is often cited as a key factor in users' satisfaction with the platform.
- Reviewers mention that Innovid, while strong in video ad functionality, sometimes faces challenges in meeting specific workflow needs, with some users noting configuration difficulties. However, its ability to validate and publish content independently is a notable strength.
- G2 reviewers highlight that StackAdapt leverages advanced machine learning and AI to optimize campaigns effectively. Users appreciate the AI assistant, Ivy, which aids in planning and decision-making, making the platform feel more dynamic and responsive to their needs.
- According to recent feedback, Innovid's robust approach to video ads is praised for delivering informative content, but it may not match the overall satisfaction levels seen with StackAdapt, which boasts higher ratings across various quality metrics, including ease of use and setup.
Pricing
Entry-Level Pricing
Innovid
No pricing availableStackAdapt
No pricing availableFree Trial
Innovid
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
8.3
316
9.3
736
Ease of Use
7.9
344
9.1
723
Ease of Setup
8.0
221
9.2
592
Ease of Admin
7.8
177
9.2
544
Quality of Support
9.0
309
9.9
729
Has the product been a good partner in doing business?
8.9
183
9.8
556
Product Direction (% positive)
8.9
313
9.7
704
Features by Category
Channel Functionality
8.9
90
9.3
389
Platform Interoperability
8.1
33
8.7
257
Agentic AI - Display Advertising
6.0
5
8.1
40
6.3
5
8.4
39
6.0
5
8.5
39
5.3
5
8.5
39
5.3
5
8.4
39
6.0
5
8.5
39
Campaign Management
7.8
238
9.0
478
|
Verified
7.7
212
8.9
478
|
Verified
8.2
198
9.1
468
|
Verified
8.0
219
8.5
400
|
Verified
7.9
197
8.6
397
|
Verified
8.3
171
9.1
442
|
Verified
8.3
146
9.0
416
|
Verified
8.3
131
9.2
436
|
Verified
8.1
190
9.3
470
|
Verified
8.1
185
8.9
449
|
Verified
8.0
149
9.0
391
|
Verified
7.6
76
8.9
363
|
Verified
7.9
80
8.9
351
|
Verified
Targeting
8.5
224
9.4
481
|
Verified
8.2
191
9.3
463
|
Verified
8.3
206
9.3
464
|
Verified
8.2
142
9.3
455
|
Verified
Platform
8.1
189
8.7
387
|
Verified
8.0
221
8.7
448
|
Verified
8.3
214
9.2
444
7.8
243
9.3
469
|
Verified
8.2
186
9.2
397
|
Verified
8.0
206
8.9
405
|
Verified
7.9
212
8.9
396
|
Verified
Feature Not Available
8.9
353
|
Verified
7.9
187
8.7
396
|
Verified
Authoring Tools
8.1
41
Not enough data
8.2
30
Not enough data
8.2
33
Not enough data
7.5
25
Not enough data
Agentic AI - Creative Management Platforms
7.0
9
Not enough data
7.7
8
Not enough data
8.3
10
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Testing Tools
8.3
40
Not enough data
7.8
35
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.5
38
Not enough data
9.2
41
Not enough data
Platform Interoperability
8.1
15
Not enough data
Mobile Functionality
8.3
47
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.8
238
9.0
478
|
Verified
7.7
212
8.9
478
|
Verified
8.2
198
9.1
468
|
Verified
8.0
219
8.5
400
|
Verified
7.9
197
8.6
397
|
Verified
8.3
171
9.1
442
|
Verified
8.3
146
9.0
416
|
Verified
8.3
131
9.2
436
|
Verified
8.1
190
9.3
470
|
Verified
8.1
185
8.9
449
|
Verified
8.0
149
9.0
391
|
Verified
7.6
76
8.9
363
|
Verified
7.9
80
8.9
351
|
Verified
Targeting
8.5
224
9.4
481
|
Verified
8.2
191
9.3
463
|
Verified
8.3
206
9.3
464
|
Verified
8.2
142
9.3
455
|
Verified
Mobile
8.2
36
Not enough data
7.6
76
8.9
363
|
Verified
7.9
80
8.9
351
|
Verified
Platform
8.1
189
8.7
387
|
Verified
8.0
221
8.7
448
|
Verified
8.3
214
9.2
444
7.8
243
9.3
469
|
Verified
8.2
186
9.2
397
|
Verified
8.0
206
8.9
405
|
Verified
7.9
212
8.9
396
|
Verified
Feature Not Available
8.9
353
|
Verified
7.9
187
8.7
396
|
Verified
Platform Interoperability
8.8
28
8.7
198
Video Functionality
8.6
64
9.2
375
Agentic AI - Video Advertising
6.7
8
8.5
26
7.3
8
8.5
26
7.1
8
8.5
26
7.5
8
8.7
26
6.3
8
8.4
26
6.9
8
8.5
26
Campaign Management
7.8
238
9.0
478
|
Verified
7.7
212
8.9
478
|
Verified
8.2
198
9.1
468
|
Verified
8.0
219
8.5
400
|
Verified
7.9
197
8.6
397
|
Verified
8.3
171
9.1
442
|
Verified
8.3
146
9.0
416
|
Verified
8.3
131
9.2
436
|
Verified
8.1
190
9.3
470
|
Verified
8.1
185
8.9
449
|
Verified
8.0
149
9.0
391
|
Verified
7.6
76
8.9
363
|
Verified
7.9
80
8.9
351
|
Verified
Targeting
8.5
224
9.4
481
|
Verified
8.2
191
9.3
463
|
Verified
8.3
206
9.3
464
|
Verified
8.2
142
9.3
455
|
Verified
Platform
8.1
189
8.7
387
|
Verified
8.0
221
8.7
448
|
Verified
8.3
214
9.2
444
7.8
243
9.3
469
|
Verified
8.2
186
9.2
397
|
Verified
8.0
206
8.9
405
|
Verified
7.9
212
8.9
396
|
Verified
Feature Not Available
8.9
353
|
Verified
7.9
187
8.7
396
|
Verified
Platform Interoperability
8.4(won by default)
23
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3(won by default)
159
Not enough data
Campaign Management
7.8
238
9.0(won by 1.2)
478
|
Verified
7.7
212
8.9(won by 1.2)
478
|
Verified
8.2
198
9.1(won by 0.9)
468
|
Verified
8.0
219
8.5(won by 0.5)
400
|
Verified
7.9
197
8.6(won by 0.7)
397
|
Verified
8.3
171
9.1(won by 0.8)
442
|
Verified
8.3
146
9.0(won by 0.7)
416
|
Verified
8.3
131
9.2(won by 0.9)
436
|
Verified
8.1
190
9.3(won by 1.2)
470
|
Verified
8.1
185
8.9(won by 0.8)
449
|
Verified
8.0
149
9.0(won by 1.0)
391
|
Verified
7.6
76
8.9(won by 1.3)
363
|
Verified
7.9
80
8.9(won by 1.0)
351
|
Verified
Targeting
8.5
224
9.4(won by 0.9)
481
|
Verified
8.2
191
9.3(won by 1.1)
463
|
Verified
8.3
206
9.3(won by 1.0)
464
|
Verified
8.2
142
9.3(won by 1.1)
455
|
Verified
Platform
8.1
189
8.7(won by 0.6)
387
|
Verified
8.0
221
8.7(won by 0.7)
448
|
Verified
8.3
214
9.2(won by 0.9)
444
7.8
243
9.3(won by 1.5)
469
|
Verified
8.2
186
9.2(won by 1.0)
397
|
Verified
8.0
206
8.9(won by 0.9)
405
|
Verified
7.9
212
8.9(won by 1.0)
396
|
Verified
Feature Not Available
8.9(won by default)
353
|
Verified
7.9
187
8.7(won by 0.8)
396
|
Verified
Platform Basics
Not enough data
9.8
23
Not enough data
9.6
23
Not enough data
9.6
23
Not enough data
9.9
23
Platform Reporting
Not enough data
9.3
23
Not enough data
8.9
23
Not enough data
8.5
22
Not enough data
8.3
22
Agentic AI - Digital Audio Advertising
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Demand Side Platforms
Not enough data
9.4
235
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
34
Not enough data
8.4
36
Not enough data
8.5
36
Not enough data
8.7
36
Not enough data
8.3
36
Not enough data
8.4
36
Campaign Management
7.8
238
9.0
478
|
Verified
7.7
212
8.9
478
|
Verified
8.2
198
9.1
468
|
Verified
8.0
219
8.5
400
|
Verified
7.9
197
8.6
397
|
Verified
8.3
171
9.1
442
|
Verified
8.3
146
9.0
416
|
Verified
8.3
131
9.2
436
|
Verified
8.1
190
9.3
470
|
Verified
8.1
185
8.9
449
|
Verified
8.0
149
9.0
391
|
Verified
7.6
76
8.9
363
|
Verified
7.9
80
8.9
351
|
Verified
Targeting
8.5
224
9.4
481
|
Verified
8.2
191
9.3
463
|
Verified
8.3
206
9.3
464
|
Verified
8.2
142
9.3
455
|
Verified
Demand Side Platforms
Not enough data
9.0
368
|
Verified
Not enough data
8.9
358
|
Verified
Not enough data
9.2
368
|
Verified
Platform
8.1
189
8.7
387
|
Verified
8.0
221
8.7
448
|
Verified
8.3
214
9.2
444
7.8
243
9.3
469
|
Verified
8.2
186
9.2
397
|
Verified
8.0
206
8.9
405
|
Verified
7.9
212
8.9
396
|
Verified
Feature Not Available
8.9
353
|
Verified
7.9
187
8.7
396
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
37
Not enough data
9.4
37
Not enough data
9.5
37
Not enough data
9.4
37
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
38
Not enough data
9.4
38
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.6
22
Not enough data
8.3
22
Not enough data
8.4
22
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.4
22
Not enough data
8.1
22
Not enough data
8.3
23
Categories
Categories
Shared Categories
Innovid and StackAdapt are categorized as Cross-Channel Advertising, Video Advertising, and Display Advertising
Unique Categories
Innovid is categorized as Creative Management Platforms, Ad Networks, Mobile Advertising, and Social Media Advertising
StackAdapt is categorized as Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Innovid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.3%
Retail
3.5%
Online Media
3.5%
Internet
1.9%
Consumer Goods
1.6%
Other
19.3%
Marketing and Advertising
57.9%
Online Media
2.5%
Financial Services
2.5%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.7%
Alternatives
Discussions
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 Comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Innovid has no more discussions with answers
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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