Compare Listrak and mParticle by Rokt 
At a Glance
Market Segments
Mid-Market (57.7% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Listrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakmParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in providing a seamless experience for cross-channel campaigns, particularly with its AI features that offer user-based behavior insights. Users appreciate how it helps serve personalized recommendations based on past purchase history, making it a strong choice for businesses focused on targeted marketing.
- Users say that mParticle by Rokt shines in organizing customer data efficiently, allowing teams to consolidate information from multiple tools into one platform. This capability simplifies understanding customer events and interactions, which is crucial for data-driven decision-making.
- Reviewers mention that Listrak's onboarding process is notably effective, with one-on-one support from experts being a highlight. This personalized approach helps users quickly adapt to the platform, enhancing overall satisfaction and usability.
- According to verified reviews, mParticle has made significant improvements in its user interface, with recent users noting that while it may not be visually stunning, it is functional and offers decent reporting capabilities. This is a step forward for users who prioritize usability in their CDP tools.
- G2 reviewers highlight Listrak's superior quality of support, with a score that reflects its commitment to customer service. Users have praised the platform for its ability to handle various marketing channels smoothly, allowing them to monitor campaign performance effectively.
- Users report that while mParticle is a multifunctional tool for audience building and segmentation, it faces challenges in predictive modeling and recommendation engine capabilities compared to Listrak. This may impact users looking for advanced analytics features to enhance their marketing strategies.
Pricing
Entry-Level Pricing
Listrak
No pricing availablemParticle by Rokt
No pricing availableFree Trial
Listrak
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.8
264
8.2
138
Ease of Use
8.3
265
8.2
137
Ease of Setup
8.1
140
8.0
57
Ease of Admin
8.7
122
8.5
53
Quality of Support
9.4
262
8.8
117
Has the product been a good partner in doing business?
9.4
120
8.9
57
Product Direction (% positive)
9.2
257
7.9
125
Features by Category
Email Marketing
8.9
179
|
Verified
Not enough data
9.2
179
|
Verified
Not enough data
9.0
178
|
Verified
Not enough data
8.9
160
|
Verified
Not enough data
Online Marketing
7.8
109
|
Verified
Not enough data
8.4
144
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
8.6
155
|
Verified
Not enough data
8.0
100
|
Verified
Not enough data
Lead Management
8.3
96
|
Verified
Not enough data
8.3
109
|
Verified
Not enough data
8.8
166
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
8.2
109
|
Verified
Not enough data
8.6
102
|
Verified
Not enough data
8.2
81
|
Verified
Not enough data
Campaign Management
8.6
118
|
Verified
Not enough data
7.5
74
Not enough data
7.7
82
|
Verified
Not enough data
7.5
70
Not enough data
Social
6.3
56
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.6
57
|
Verified
Not enough data
6.5
54
|
Verified
Not enough data
6.8
60
|
Verified
Not enough data
Reporting & Analytics
8.6
169
|
Verified
Not enough data
8.3
126
|
Verified
Not enough data
8.3
125
|
Verified
Not enough data
8.3
144
|
Verified
Not enough data
7.3
74
|
Verified
Not enough data
Platform
8.0
117
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
8.8
121
|
Verified
Not enough data
7.3
70
|
Verified
Not enough data
7.6
77
|
Verified
Not enough data
8.8
124
|
Verified
Not enough data
8.2
83
|
Verified
Not enough data
Agentic AI - Marketing Automation
5.7
7
Not enough data
6.7
6
Not enough data
6.0
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Integration
8.7
122
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
7.9
98
|
Verified
Not enough data
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.0
77
Not enough data
7.7
42
Not enough data
9.2
70
Not enough data
9.0
58
Not enough data
8.8
69
Not enough data
8.7
71
Not enough data
8.3
74
Not enough data
8.2
58
Not enough data
SMS Platform
8.4
81
Not enough data
8.5
76
Not enough data
7.5
37
Not enough data
6.6
30
Not enough data
8.9
75
Not enough data
8.5
59
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
33
|
Verified
8.2
25
7.9
31
|
Verified
8.8
29
Feature Not Available
7.0
21
7.7
34
|
Verified
8.3
28
Intelligence
8.3
37
|
Verified
7.5
25
7.1
37
|
Verified
7.0
21
7.9
36
|
Verified
6.6
20
Platform Basics
Not enough data
8.2
32
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.5
23
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Listrak and mParticle by Rokt are categorized as Customer Data Platform (CDP)
Unique Categories
Listrak is categorized as Marketing Automation, SMS Marketing, Personalization, Identity Resolution, and Mobile Marketing
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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