# Kochava vs Singular Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Kochava excels in customer service, with users highlighting the company's willingness to engage in problem-solving and provide tailored solutions. One user noted, "Their reps are incredibly helpful, always willing to jump on calls whenever needed to think through complex problems."
- **Users say** that Singular stands out for its user-friendly interface and comprehensive documentation, making it easier for teams to implement and utilize the software effectively. A reviewer mentioned, "Very easy to use and very good interface and experience," which contributes to a smoother onboarding process.
- **Reviewers mention** that Kochava offers valuable insights into the effectiveness of paid media campaigns, particularly across CTV platforms. Users appreciate this capability, stating, "Kochava provides insight into the impact and effectiveness of our paid media buys across CTV as well as other partners."
- **According to verified reviews** , Singular is recognized for its rapid innovation and responsiveness, with users noting a solid pipeline of new features. One user highlighted, "Solid innovation pipeline with new features like Benchmarks or C-TV support coming quickly," indicating a commitment to staying current with industry trends.
- **G2 reviewers report** that Kochava's flexibility in problem-solving is a significant advantage, as users feel their feedback is valued and leads to product improvements. This sentiment is echoed in comments about Kochava's "out-of-the-box thinking" and adaptability to client needs.
- **Users say** that Singular's customer success team is highly responsive, providing ongoing support and assistance. A reviewer noted, "They are always in contact, they are always willing to help and solve any doubt," which enhances the overall user experience and satisfaction with the product.



| | Kochava | Singular | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 136 | 510 | 
| **Largest Market Segment** | Mid-Market (40.0% of reviews) | Mid-Market (53.9% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | Free | 

---
## Top Pros & Cons

### Kochava

Pros:
- Customer Support (6 reviews)
- Attribution (5 reviews)

Cons:
- Poor UI (6 reviews)
- Complex Features (5 reviews)

### Singular

Pros:
- Customer Support (80 reviews)
- Ease of Use (64 reviews)

Cons:
- Poor Interface Design (18 reviews)
- Poor UI (18 reviews)

---
## Ratings Comparison
| Rating | Kochava | Singular | 
|---|---|---|
  | **Meets Requirements** | 8.2 (109 reviews) | 8.8 (420 reviews) | 
  | **Ease of Use** | 7.4 (108 reviews) | 8.7 (427 reviews) | 
  | **Ease of Setup** | 7.2 (60 reviews) | 8.4 (271 reviews) | 
  | **Ease of Admin** | 7.7 (47 reviews) | 8.9 (179 reviews) | 
  | **Quality of Support** | 8.6 (102 reviews) | 9.4 (418 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (48 reviews) | 9.2 (185 reviews) | 
  | **Product Direction (% positive)** | 7.6 (104 reviews) | 9.1 (401 reviews) | 

---
## Pricing

### Kochava

#### Entry-Level Pricing

Plan: MMP Services

Price: Free Trial Per Month

Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.

Key Features:
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention

[Browse all 3 editions](https://www.g2.com/products/kochava/pricing)

#### Free Trial

Yes

### Singular

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.

Key Features:
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics

[Browse all 3 editions](https://www.g2.com/products/singular/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 7.8/10 | 69 |
| **Singular** | 8.4/10 | 205 |

#### User Identification

| Feature | Kochava | Singular | 
|---|---|---|
| **Demographics** | 7.3 (46 reviews) | Feature Not Available | 
| **User Segmentation** | 7.9 (51 reviews) | 8.3 (164 reviews) | 
| **Geolocation** | 8.0 (48 reviews) | 8.6 (165 reviews) | 

#### Tracking & Reporting

| Feature | Kochava | Singular | 
|---|---|---|
| **Custom Event Tracking** | 8.4 (53 reviews) | 9.0 (182 reviews) | 
| **Real-Time Insights** | 7.9 (52 reviews) | 8.0 (172 reviews) | 
| **Attribution** | 8.2 (58 reviews) | 8.9 (185 reviews) | 
| **Dashboard** | 7.7 (58 reviews) | 8.6 (189 reviews) | 
| **User Path Tracking** | 7.4 (49 reviews) | 8.1 (129 reviews) | 
| **User Activity History** | 7.6 (43 reviews) | 8.0 (113 reviews) | 

#### Metrics

| Feature | Kochava | Singular | 
|---|---|---|
| **Engagement** | 8.0 (33 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 7.3 (30 reviews) | Feature Not Available | 
| **Retention** | 7.6 (32 reviews) | 8.3 (151 reviews) | 
| **Return** | 7.8 (33 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.4 (34 reviews) | 8.9 (158 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 5.6/10 | 8 |

#### Authoring Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Ad Templates** | Not enough data | 5.4 (8 reviews) | 
| **HTML5 Authoring** | Not enough data | 5.2 (8 reviews) | 
| **Automated Ad Creation** | Not enough data | 4.5 (7 reviews) | 
| **Lanugage Translation** | Not enough data | 5.7 (7 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 6.7 (8 reviews) | 
| **A/B Testing ** | Not enough data | 6.3 (8 reviews) | 

#### Publishing Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 5.4 (8 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 6.9 (8 reviews) | 
| **Campaign Scheduling** | Not enough data | 4.3 (7 reviews) | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Optimization

| Feature | Kochava | Singular | 
|---|---|---|
| **Icon Testing** | Not enough data | Not enough data | 
| **Screenshot Testing** | Not enough data | Not enough data | 
| **App Store Page Design & Preview** | Not enough data | Not enough data | 
| **Keyword Tools** | Not enough data | Not enough data | 
| **Reviews & Ratings** | Not enough data | Not enough data | 
| **Keyword Localization** | Not enough data | Not enough data | 
| **Conversion Rate Benchmarks** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Kochava | Singular | 
|---|---|---|
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Traffic Source Reporting** | Not enough data | Not enough data | 
| **Featured App Alerts** | Not enough data | Not enough data | 
| **Alert Delivery** | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Kochava | Singular | 
|---|---|---|
| **Timeline** | Not enough data | Not enough data | 
| **Store Performance** | Not enough data | Not enough data | 
| **Financial Analysis** | Not enough data | Not enough data | 
| **Category Ranking** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Organic Keyword Protection** | Not enough data | Not enough data | 
| **App Suggestions** | Not enough data | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.1/10 | 50 |

#### Trading

| Feature | Kochava | Singular | 
|---|---|---|
| **Keyword Tracking** | Not enough data | 7.2 (40 reviews) | 
| **Refund Management** | Not enough data | 7.4 (31 reviews) | 
| **Integrations** | Not enough data | 8.7 (46 reviews) | 

#### Threat Detection

| Feature | Kochava | Singular | 
|---|---|---|
| **Account Alerts** | Not enough data | 7.9 (40 reviews) | 
| **Threat Detection** | Not enough data | 8.3 (38 reviews) | 
| **IP Address Monitoring** | Not enough data | 8.1 (37 reviews) | 
| **Rules** | Not enough data | 8.4 (36 reviews) | 

#### Blocking

| Feature | Kochava | Singular | 
|---|---|---|
| **Manual IP Blocking** | Not enough data | 8.2 (34 reviews) | 
| **Automated IP Blocking** | Not enough data | 8.2 (37 reviews) | 
| **Cross-Campaign Blocking** | Not enough data | 8.2 (34 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.7/10 | 84 |

#### Management

| Feature | Kochava | Singular | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (79 reviews) | 
| **Auditing** | Not enough data | 8.3 (72 reviews) | 

#### Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (69 reviews) | 
| **Transformation** | Not enough data | 8.4 (65 reviews) | 
| **Loading** | Not enough data | 8.5 (70 reviews) | 
| **Automation** | Not enough data | 8.9 (67 reviews) | 
| **Scalability** | Not enough data | 8.9 (68 reviews) | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 6.8/10 | 62 |
| **Singular** | 8.2/10 | 240 |

#### Platform Basics

| Feature | Kochava | Singular | 
|---|---|---|
| **Attribution Windows** | 8.1 (54 reviews) | 8.9 (220 reviews) | 
| **Retargeting Attribution** | 8.0 (42 reviews) | 8.5 (191 reviews) | 
| **Validation Rules** | 7.6 (46 reviews) | 8.6 (185 reviews) | 
| **Cross-platform attribution** | 7.7 (52 reviews) | 8.8 (191 reviews) | 
| **Fraud Detection** | 7.4 (45 reviews) | 8.5 (189 reviews) | 
| **Post-Fraud Attribution** | 7.2 (45 reviews) | 8.5 (166 reviews) | 

#### Platform Data

| Feature | Kochava | Singular | 
|---|---|---|
| **Uninstall Metrics** | 7.7 (44 reviews) | 8.1 (184 reviews) | 
| **Retention Metrics** | 8.0 (49 reviews) | 8.4 (198 reviews) | 
| **Analytics Dashboard** | 8.0 (53 reviews) | 8.7 (220 reviews) | 
| **Cross-channel insights** | 7.4 (43 reviews) | 8.6 (200 reviews) | 
| **Custom Dashboards** | 7.4 (46 reviews) | 8.7 (196 reviews) | 
| **Data Segmentation** | 7.6 (44 reviews) | 8.6 (186 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | 7.5 (26 reviews) | 
| **Cross-system Integration** | 5.3 (5 reviews) | 7.6 (28 reviews) | 
| **Adaptive Learning** | 6.0 (5 reviews) | 7.1 (26 reviews) | 
| **Natural Language Interaction** | 3.7 (5 reviews) | 7.3 (25 reviews) | 
| **Proactive Assistance** | 4.0 (5 reviews) | 7.2 (27 reviews) | 
| **Decision Making** | 5.0 (6 reviews) | 7.9 (28 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 
| **Campaign Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 6.8/10 | 60 |
| **Singular** | N/A | N/A |

#### Analysis

| Feature | Kochava | Singular | 
|---|---|---|
| **Application Attribution** | 8.3 (53 reviews) | Not enough data | 
| **Campaign Analysis** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 6.8 (46 reviews) | Not enough data | 
| **Custom Dashboards** | 7.0 (47 reviews) | Not enough data | 

#### Campaigns

| Feature | Kochava | Singular | 
|---|---|---|
| **Proximity Marketing** | 7.2 (38 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 5.9 (35 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 5.7 (34 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 5.8 (24 reviews) | Not enough data | 
| **Audience Segmentation** | 7.2 (39 reviews) | Not enough data | 

#### Engagement

| Feature | Kochava | Singular | 
|---|---|---|
| **Coupons and Promotions** | 5.2 (33 reviews) | Not enough data | 

#### Platform

| Feature | Kochava | Singular | 
|---|---|---|
| **Optimization** | 7.4 (47 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 7.6 (42 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.2 (34 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 9.0/10 | 6 |
| **Singular** | 8.0/10 | 292 |

#### Marketing Operations

| Feature | Kochava | Singular | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (248 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.9 (267 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (219 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.1 (246 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.6 (211 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Kochava | Singular | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (255 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.0 (5 reviews) | 8.7 (275 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (211 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.7 (237 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.6 (201 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 6.9 (184 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (24 reviews) | 

### API Management

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.3/10 | 33 |

#### API Construction

| Feature | Kochava | Singular | 
|---|---|---|
| **API Testing** | Not enough data | 8.1 (30 reviews) | 
| **Data Security** | Not enough data | 8.2 (29 reviews) | 
| **Orchestration** | Not enough data | 8.9 (31 reviews) | 
| **Scalability** | Not enough data | 8.6 (32 reviews) | 

#### API Management

| Feature | Kochava | Singular | 
|---|---|---|
| **Traffic Control** | Not enough data | 8.2 (29 reviews) | 
| **Logs/Documentation** | Not enough data | 8.3 (29 reviews) | 
| **API Monitoring** | Not enough data | 8.0 (30 reviews) | 
| **Monetization** | Not enough data | 7.8 (28 reviews) | 
| **Gateway** | Not enough data | 7.9 (28 reviews) | 

#### Data Integration

| Feature | Kochava | Singular | 
|---|---|---|
| **App Integration** | Not enough data | 9.0 (28 reviews) | 
| **Data Transformation** | Not enough data | 8.9 (28 reviews) | 
| **Plugins** | Not enough data | 8.0 (26 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.4/10 | 10 |

#### Audience Targeting

| Feature | Kochava | Singular | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 5.4 (8 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.1 (8 reviews) | 
| **Retargeting** | Not enough data | 7.7 (8 reviews) | 

#### Analytics

| Feature | Kochava | Singular | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.8 (8 reviews) | 
| **Attribution** | Not enough data | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.8 (7 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Kochava | Singular | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 7.8/10 | 36 |
| **Singular** | 8.5/10 | 164 |

#### Metrics

| Feature | Kochava | Singular | 
|---|---|---|
| **Engagement** | 8.0 (33 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 7.3 (30 reviews) | Feature Not Available | 
| **Retention** | 7.6 (32 reviews) | 8.3 (151 reviews) | 
| **Return** | 7.8 (33 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.4 (34 reviews) | 8.9 (158 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 7.4/10 | 49 |
| **Singular** | N/A | N/A |

#### Variation Testing

| Feature | Kochava | Singular | 
|---|---|---|
| **A/B Testing** | 6.3 (25 reviews) | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | 7.1 (32 reviews) | Not enough data | 
| **Percentage of Traffic** | 7.7 (28 reviews) | Not enough data | 
| **Confidence Level** | 7.9 (30 reviews) | Not enough data | 
| **Multivariant Testing** | 7.4 (24 reviews) | Not enough data | 

#### Reporting

| Feature | Kochava | Singular | 
|---|---|---|
| **Segmentation** | 7.5 (32 reviews) | Not enough data | 
| **Reports and Dashboards** | 7.2 (39 reviews) | Not enough data | 

#### Personalization

| Feature | Kochava | Singular | 
|---|---|---|
| **Standard Targeting** | 7.4 (30 reviews) | Not enough data | 
| **Custom Targeting** | 7.2 (29 reviews) | Not enough data | 
| **Data Segmentation** | 7.7 (29 reviews) | Not enough data | 

#### Administration

| Feature | Kochava | Singular | 
|---|---|---|
| **API / Integrations** | 7.7 (34 reviews) | Not enough data | 
| **QA Testing** | 7.0 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.9 (39 reviews) | Not enough data | 
| **User, Role, and Access Management** | 7.7 (36 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to Kochava (5):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)

**Unique to Singular (3):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [API Management Tools](https://www.g2.com/categories/api-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Kochava | Singular | 
|---|---|---|
| **Small-Business** | 28.5% | 26.6% | 
| **Mid-Market** | 40.0% | 53.9% | 
| **Enterprise** | 31.5% | 19.5% | 

### By Industry

#### Kochava

- **Marketing and Advertising:** 29.7%
- **Entertainment:** 14.1%
- **Financial Services:** 7.8%
- **Food & Beverages:** 6.3%
- **Information Technology and Services:** 4.7%
- **Health, Wellness and Fitness:** 3.1%
- **Broadcast Media:** 3.1%
- **Internet:** 2.3%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Services:** 2.3%
- **Other:** 24.2%

#### Singular

- **Computer Games:** 25.6%
- **Financial Services:** 11.2%
- **Marketing and Advertising:** 10.8%
- **Entertainment:** 9.8%
- **Retail:** 5.2%
- **Gambling & Casinos:** 3.7%
- **Information Technology and Services:** 3.5%
- **Computer Software:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Consumer Services:** 1.9%
- **Other:** 23.3%

---
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- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2937 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6851 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

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## Top Discussions

### Kochava

- Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)*
  > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..."
- Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)*
  > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..."
- Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)*
  > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..."
- Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)*
  > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..."

### Singular

- Title: [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) — 1 comment, 1 upvote
  > **Top comment:** "Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But..."
- Title: [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on..."
- Title: [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kochava-vs-singular)