# Kochava vs Singular Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Kochava excels in customer service, with users highlighting the company's willingness to engage in problem-solving and provide tailored solutions. One user noted, "Their reps are incredibly helpful, always willing to jump on calls whenever needed to think through complex problems."
- **Users say** that Singular stands out for its user-friendly interface and comprehensive documentation, making it easier for teams to implement and utilize the software effectively. A reviewer mentioned, "Very easy to use and very good interface and experience," which contributes to a smoother onboarding process.
- **Reviewers mention** that Kochava offers valuable insights into the effectiveness of paid media campaigns, particularly across CTV platforms. Users appreciate this capability, stating, "Kochava provides insight into the impact and effectiveness of our paid media buys across CTV as well as other partners."
- **According to verified reviews** , Singular is recognized for its rapid innovation and responsiveness, with users noting a solid pipeline of new features. One user highlighted, "Solid innovation pipeline with new features like Benchmarks or C-TV support coming quickly," indicating a commitment to staying current with industry trends.
- **G2 reviewers report** that Kochava's flexibility in problem-solving is a significant advantage, as users feel their feedback is valued and leads to product improvements. This sentiment is echoed in comments about Kochava's "out-of-the-box thinking" and adaptability to client needs.
- **Users say** that Singular's customer success team is highly responsive, providing ongoing support and assistance. A reviewer noted, "They are always in contact, they are always willing to help and solve any doubt," which enhances the overall user experience and satisfaction with the product.



---
## Frequently Asked Questions

### What is the difference between Kochava vs Singular?

Singular stands out for higher reviewer satisfaction across all key dimensions, including support, setup, and ease of use, while Kochava is noted for its strong customer support and attribution capabilities but faces more usability trade-offs.

| [Kochava](https://www.g2.com/products/kochava/reviews) | [Singular](https://www.g2.com/products/singular/reviews) |
| --- | --- |
| 4.1/5 (137 reviews) | 4.6/5 (529 reviews) |
| Mid-Market | Mid-Market |
| 7.3 | 8.4 |
| 8.6 | 9.4 |
| Customer Support (6 all-time mentions) | Customer Support (80 all-time mentions) |



### How do the pricing models of Kochava and Singular compare?

Singular is rated higher for price and value satisfaction, indicating reviewers consider it the stronger value compared to Kochava.

- **Kochava:** In recent reviews, several buyers mention that pricing can be expensive but is validated by the product's robustness and support.
- **Singular:** Reviewers frequently cite competitive pricing and strong value, with 16 all-time mentions of pricing and 14 of cost efficiency.
- **Switching reasons:** Recent reviews highlight cost and support as key reasons for switching to Singular from other platforms.



### What are the best alternatives to Kochava and Singular?

AppsFlyer, Adjust, and Branch are the top three alternatives to Kochava and Singular according to G2 rankings.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Kochava](https://www.g2.com/products/kochava/reviews) | 4.1/5 (137 reviews) | Mid-Market | Pricing can be expensive but justified by robust features | Customer Support |
| [Singular](https://www.g2.com/products/singular/reviews) | 4.6/5 (529 reviews) | Mid-Market | Competitive pricing and strong value | Customer Support |
| [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5 (780 reviews) | Mid-Market | — | Attribution |
| [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5 (730 reviews) | Mid-Market | — | Attribution |
| [Branch](https://www.g2.com/products/branch/reviews) | 4.6/5 (415 reviews) | Mid-Market | — | Deep Linking |



### Which Mobile App Analytics features should I prioritize when comparing Kochava and Singular?

Buyers comparing Kochava and Singular should prioritize Attribution, Integrations, Ease of Use, Reporting, and Customer Support.

- **Attribution:** Kochava (5 all-time mentions), Singular (20 all-time mentions)
- **Integrations:** Kochava (recent reviews cite integrations as a strength), Singular (31 all-time mentions of easy integrations, 25 of integrations)
- **Ease of Use:** Kochava (7.4), Singular (8.7)
- **Reporting:** Kochava (recent reviews cite dashboard usability), Singular (36 all-time mentions of reporting)
- **Customer Support:** Kochava (6 all-time mentions), Singular (80 all-time mentions)



### What are the pros and cons of Kochava vs Singular?

Singular’s headline strength is customer support, while Kochava’s is attribution and data investigation.

- **Kochava strengths:** Customer Support (6 all-time mentions), Attribution (5), Data Investigation (5), Insights (5), User Interface (5)
- **Kochava trade-offs:** Poor UI (6), Complex Features (5), Not Intuitive (5), UX Improvement (5), Reporting Issues (4), Steep Learning Curve (4)
- **Singular strengths:** Customer Support (80), Ease of Use (64), Helpful (47), Features (46), Reporting (36), Easy Integrations (31), Data Management (29)
- **Singular trade-offs:** Limitations (16), Limited Attribution Capabilities (15), Attribution Issues (14), Lack of Information (14)



### Is Kochava or Singular better for small businesses?

Singular is the better fit for small businesses, with higher ease-of-use and support scores and strong small-business reviewer sentiment.

- **Kochava:** Largest segment is Mid-Market; reviewers note a steeper learning curve and more complex features, which may challenge smaller teams.
- **Singular:** Largest segment is Mid-Market; reviewers consistently highlight ease of use, intuitive setup, and responsive support, making it accessible for small businesses.



### Which Mobile App Analytics platform has better integrations?

Singular is favored by reviewers for integrations, with more frequent and positive mentions than Kochava.

- **Kochava:** Recent reviews cite integrations as a strength, especially for mobile and web SDKs and partner integrations.
- **Singular:** Adjust (8 all-time mentions), Claude (recent reviews), and frequent praise for broad integration capabilities (31 all-time mentions of easy integrations, 25 of integrations).



### How do Kochava and Singular compare on customer support?

Singular leads Kochava in Quality of Support by a material margin, with a 0.8-point advantage (9.4 vs 8.6).

- **Kochava:** Reviewers highlight responsive and knowledgeable support, with 6 all-time mentions of customer support and frequent praise for support availability.
- **Singular:** Reviewers overwhelmingly cite excellent, attentive, and proactive support, with 80 all-time mentions of customer support and 16 of support availability.



### Which is easier to implement, Kochava or Singular?

Singular is rated higher for Ease of Setup, with a 1.1-point advantage over Kochava (8.4 vs 7.3).

- **Kochava:** Reviewers describe setup as straightforward but note a learning curve and complexity in advanced features.
- **Singular:** Reviewers consistently highlight intuitive setup, clear documentation, and strong onboarding support, making implementation easier for most teams.



### Which product has better Attribution?

Singular is favored for Attribution, with more reviewer mentions and higher satisfaction scores.

- **Kochava:** Attribution (5 all-time mentions), strong in cross-device and CTV attribution, but reviewers note complexity in reporting and setup.
- **Singular:** Attribution (20 all-time mentions), higher Ease of Use (8.7), and frequent praise for unified attribution and reliable tracking across channels.



| | Kochava | Singular | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 137 | 529 | 
| **Largest Market Segment** | Mid-Market (39.7% of reviews) | Mid-Market (53.8% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | Free | 

---
## Top Pros & Cons

### Kochava

Pros:
- Customer Support (21 reviews)
- Ease of Use (15 reviews)

Cons:
- Poor UI (6 reviews)
- Complex Features (5 reviews)

### Singular

Pros:
- Customer Support (62 reviews)
- Ease of Use (50 reviews)

Cons:
- Poor Interface Design (17 reviews)
- Poor UI (17 reviews)

---
## Ratings Comparison
| Rating | Kochava | Singular | 
|---|---|---|
  | **Meets Requirements** | 8.2 (111 reviews) | 8.8 (435 reviews) | 
  | **Ease of Use** | 7.4 (110 reviews) | 8.7 (442 reviews) | 
  | **Ease of Setup** | 7.3 (62 reviews) | 8.4 (285 reviews) | 
  | **Ease of Admin** | 7.7 (48 reviews) | 8.9 (184 reviews) | 
  | **Quality of Support** | 8.6 (104 reviews) | 9.4 (433 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (49 reviews) | 9.2 (190 reviews) | 
  | **Product Direction (% positive)** | 7.7 (106 reviews) | 9.2 (414 reviews) | 

---
## Pricing

### Kochava

#### Entry-Level Pricing

Plan: MMP Services

Price: Free Trial Per Month

Description: Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.

Key Features:
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention

[Browse all 3 editions](https://www.g2.com/products/kochava/pricing)

#### Free Trial

Yes

### Singular

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.

Key Features:
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics

[Browse all 3 editions](https://www.g2.com/products/singular/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 7.8/10 | 70 |
| **Singular** | 8.4/10 | 206 |

#### User Identification

| Feature | Kochava | Singular | 
|---|---|---|
| **Demographics** | 7.3 (46 reviews) | Feature Not Available | 
| **User Segmentation** | 7.9 (51 reviews) | 8.3 (164 reviews) | 
| **Geolocation** | 8.0 (48 reviews) | 8.6 (165 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Kochava | Singular | 
|---|---|---|
| **Custom Event Tracking** | 8.3 (53 reviews) | 9.0 (183 reviews) | 
| **Real-Time Insights** | 7.9 (52 reviews) | 8.0 (172 reviews) | 
| **Attribution** | 8.2 (59 reviews) | 8.9 (186 reviews) | 
| **Activity Dashboard** | 7.7 (58 reviews) | 8.6 (190 reviews) | 
| **User Path Tracking** | 7.4 (49 reviews) | 8.1 (129 reviews) | 
| **User Activity History** | 7.6 (43 reviews) | 8.0 (113 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | Kochava | Singular | 
|---|---|---|
| **Engagement** | 8.0 (33 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 7.3 (30 reviews) | Feature Not Available | 
| **Retention** | 7.6 (32 reviews) | 8.3 (151 reviews) | 
| **Return** | 7.8 (33 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.4 (34 reviews) | 8.9 (159 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 5.6/10 | 8 |

#### Authoring Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Ad Templates** | Not enough data | 5.4 (8 reviews) | 
| **HTML5 Authoring** | Not enough data | 5.2 (8 reviews) | 
| **Automated Ad Creation** | Not enough data | 4.5 (7 reviews) | 
| **Lanugage Translation** | Not enough data | 5.7 (7 reviews) | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 6.7 (8 reviews) | 
| **A/B Testing ** | Not enough data | 6.3 (8 reviews) | 

#### Publishing Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 5.4 (8 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 6.9 (8 reviews) | 
| **Campaign Scheduling** | Not enough data | 4.3 (7 reviews) | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 

### App Store Optimization

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Optimization

| Feature | Kochava | Singular | 
|---|---|---|
| **Icon Testing** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **App Store Page Design & Preview** | Not enough data | Not enough data | 
| **Keyword Tools** | Not enough data | Not enough data | 
| **Reviews & Ratings** | Not enough data | Not enough data | 
| **Keyword Localization** | Not enough data | Not enough data | 
| **Conversion Rate Benchmarks** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Kochava | Singular | 
|---|---|---|
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Traffic Source Reporting** | Not enough data | Not enough data | 
| **Featured App Alerts** | Not enough data | Not enough data | 
| **Alert Delivery** | Not enough data | Not enough data | 
| **ASO Reporting** | Not enough data | Not enough data | 

#### Competition Monitoring

| Feature | Kochava | Singular | 
|---|---|---|
| **Timeline** | Not enough data | Not enough data | 
| **Store Performance** | Not enough data | Not enough data | 
| **Financial Analysis** | Not enough data | Not enough data | 
| **Category Ranking** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Organic Keyword Protection** | Not enough data | Not enough data | 
| **App Suggestions** | Not enough data | Not enough data | 

#### Agentic AI - App Store Optimization

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Keyword Rank Tracking** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.1/10 | 50 |

#### Trading

| Feature | Kochava | Singular | 
|---|---|---|
| **Keyword Tracking** | Not enough data | 7.2 (40 reviews) | 
| **Refund Management** | Not enough data | 7.4 (31 reviews) | 
| **Third-Party Integrations** | Not enough data | 8.7 (46 reviews) | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Time on Site Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Threat Detection

| Feature | Kochava | Singular | 
|---|---|---|
| **Account Alerts** | Not enough data | 7.9 (40 reviews) | 
| **Threat Detection** | Not enough data | 8.3 (38 reviews) | 
| **IP Address Monitoring** | Not enough data | 8.1 (37 reviews) | 
| **Rules** | Not enough data | 8.4 (36 reviews) | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Activity Monitoring** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **VPN Detection** | Not enough data | Not enough data | 
| **Bot Detection** | Not enough data | Not enough data | 

#### Blocking

| Feature | Kochava | Singular | 
|---|---|---|
| **Manual IP Blocking** | Not enough data | 8.2 (34 reviews) | 
| **Automated IP Blocking** | Not enough data | 8.2 (37 reviews) | 
| **Cross-Campaign Blocking** | Not enough data | 8.2 (34 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Threat Intelligence** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Device Fingerprinting** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Keyword Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Bot Mitigation** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.7/10 | 84 |

#### Management

| Feature | Kochava | Singular | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (79 reviews) | 
| **Auditing** | Not enough data | 8.3 (72 reviews) | 

#### Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (69 reviews) | 
| **Transformation** | Not enough data | 8.4 (65 reviews) | 
| **Loading** | Not enough data | 8.5 (70 reviews) | 
| **Automation** | Not enough data | 8.9 (67 reviews) | 
| **Scalability** | Not enough data | 8.9 (68 reviews) | 
| **Non-Relational Transformations** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Job Scheduling** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Replication** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 6.8/10 | 62 |
| **Singular** | 8.2/10 | 241 |

#### Platform Basics

| Feature | Kochava | Singular | 
|---|---|---|
| **Attribution Windows** | 8.1 (54 reviews) | 8.9 (221 reviews) | 
| **Retargeting Attribution** | 8.0 (42 reviews) | 8.5 (191 reviews) | 
| **Validation Rules** | 7.6 (46 reviews) | 8.6 (185 reviews) | 
| **Cross-platform attribution** | 7.7 (52 reviews) | 8.8 (191 reviews) | 
| **Fraud Detection** | 7.4 (45 reviews) | 8.5 (189 reviews) | 
| **Post-Fraud Attribution** | 7.2 (45 reviews) | 8.5 (166 reviews) | 

#### Platform Data

| Feature | Kochava | Singular | 
|---|---|---|
| **Uninstall Metrics** | 7.7 (44 reviews) | 8.1 (184 reviews) | 
| **Retention Metrics** | 8.0 (49 reviews) | 8.3 (199 reviews) | 
| **Analytics Dashboard** | 8.0 (53 reviews) | 8.7 (220 reviews) | 
| **Cross-channel insights** | 7.4 (43 reviews) | 8.6 (200 reviews) | 
| **Custom Dashboards** | 7.4 (46 reviews) | 8.7 (196 reviews) | 
| **Data Segmentation** | 7.6 (44 reviews) | 8.6 (186 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | 7.5 (26 reviews) | 
| **Cross-system Integration** | 5.3 (5 reviews) | 7.6 (28 reviews) | 
| **Adaptive Learning** | 6.0 (5 reviews) | 7.1 (26 reviews) | 
| **Natural Language Interaction** | 3.7 (5 reviews) | 7.3 (25 reviews) | 
| **Proactive Assistance** | 4.0 (5 reviews) | 7.2 (27 reviews) | 
| **Decision Making** | 5.0 (6 reviews) | 7.8 (29 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 
| **Campaign Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 6.8/10 | 60 |
| **Singular** | N/A | N/A |

#### Analysis

| Feature | Kochava | Singular | 
|---|---|---|
| **Application Attribution** | 8.3 (53 reviews) | Not enough data | 
| **Campaign Analysis** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 6.8 (46 reviews) | Not enough data | 
| **Activity Dashboard** | 7.0 (47 reviews) | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Kochava | Singular | 
|---|---|---|
| **Proximity Marketing** | 7.2 (38 reviews) ✓ Verified | Not enough data | 
| **Alerts/Notifications** | 5.9 (35 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 5.7 (34 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 5.8 (24 reviews) | Not enough data | 
| **Audience Segmentation** | 7.2 (39 reviews) | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | Kochava | Singular | 
|---|---|---|
| **Coupons and Promotions** | 5.2 (33 reviews) | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | Kochava | Singular | 
|---|---|---|
| **Optimization** | 7.4 (47 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 7.6 (42 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.2 (34 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 9.0/10 | 6 |
| **Singular** | 8.0/10 | 307 |

#### Marketing Operations

| Feature | Kochava | Singular | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (254 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.9 (279 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (221 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.1 (248 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.6 (214 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Kochava | Singular | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (261 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.0 (5 reviews) | 8.6 (285 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (211 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.7 (245 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.6 (201 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 6.9 (185 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Kochava | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (24 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

### API Management

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.3/10 | 33 |

#### API Construction

| Feature | Kochava | Singular | 
|---|---|---|
| **API Testing** | Not enough data | 8.1 (30 reviews) | 
| **API Security** | Not enough data | 8.2 (29 reviews) | 
| **Orchestration** | Not enough data | 8.9 (31 reviews) | 
| **Scalability** | Not enough data | 8.6 (32 reviews) | 

#### API Management

| Feature | Kochava | Singular | 
|---|---|---|
| **Traffic Control** | Not enough data | 8.2 (29 reviews) | 
| **Logs/Documentation** | Not enough data | 8.3 (29 reviews) | 
| **API Monitoring** | Not enough data | 8.0 (30 reviews) | 
| **Monetization** | Not enough data | 7.8 (28 reviews) | 
| **API Gateway** | Not enough data | 7.9 (28 reviews) | 
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

#### Data Integration

| Feature | Kochava | Singular | 
|---|---|---|
| **App Integration** | Not enough data | 9.0 (28 reviews) | 
| **Data Transformation** | Not enough data | 8.9 (28 reviews) | 
| **Plugins** | Not enough data | 8.0 (26 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Kochava | Singular | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Developer Portal** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **API Governance** | Not enough data | Not enough data | 
| **API Design** | Not enough data | Not enough data | 
| **API Lifecycle Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Testing Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | N/A | N/A |
| **Singular** | 8.4/10 | 10 |

#### Audience Targeting

| Feature | Kochava | Singular | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 5.4 (8 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.1 (8 reviews) | 
| **Retargeting** | Not enough data | 7.7 (8 reviews) | 

#### Analytics

| Feature | Kochava | Singular | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.8 (8 reviews) | 
| **Attribution** | Not enough data | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.8 (7 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Kochava | Singular | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Scenario Planning** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 7.8/10 | 37 |
| **Singular** | 8.5/10 | 165 |

#### Metrics

| Feature | Kochava | Singular | 
|---|---|---|
| **Engagement** | 8.0 (33 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 7.3 (30 reviews) | Feature Not Available | 
| **Retention** | 7.6 (32 reviews) | 8.3 (151 reviews) | 
| **Return** | 7.8 (33 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.4 (34 reviews) | 8.9 (159 reviews) | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Kochava** | 7.4/10 | 49 |
| **Singular** | N/A | N/A |

#### Variation Testing

| Feature | Kochava | Singular | 
|---|---|---|
| **A/B Testing** | 6.3 (25 reviews) | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | 7.1 (32 reviews) | Not enough data | 
| **Percentage of Traffic** | 7.7 (28 reviews) | Not enough data | 
| **Confidence Level** | 7.9 (30 reviews) | Not enough data | 
| **Multivariant Testing** | 7.4 (24 reviews) | Not enough data | 

#### Reporting

| Feature | Kochava | Singular | 
|---|---|---|
| **Segmentation** | 7.5 (32 reviews) | Not enough data | 
| **Reports and Dashboards** | 7.2 (39 reviews) | Not enough data | 

#### Personalization

| Feature | Kochava | Singular | 
|---|---|---|
| **Standard Targeting** | 7.4 (30 reviews) | Not enough data | 
| **Custom Targeting** | 7.2 (29 reviews) | Not enough data | 
| **Data Segmentation** | 7.7 (29 reviews) | Not enough data | 

#### Administration

| Feature | Kochava | Singular | 
|---|---|---|
| **API / Integrations** | 7.7 (34 reviews) | Not enough data | 
| **QA Testing** | 7.0 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.9 (39 reviews) | Not enough data | 
| **User, Role, and Access Management** | 7.7 (36 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to Kochava (5):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)

**Unique to Singular (3):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [API Management Tools](https://www.g2.com/categories/api-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Kochava | Singular | 
|---|---|---|
| **Small-Business** | 28.2% | 26.9% | 
| **Mid-Market** | 39.7% | 53.8% | 
| **Enterprise** | 32.1% | 19.4% | 

### By Industry

#### Kochava

- **Marketing and Advertising:** 30.2%
- **Entertainment:** 14.0%
- **Financial Services:** 7.8%
- **Food & Beverages:** 6.2%
- **Information Technology and Services:** 4.7%
- **Health, Wellness and Fitness:** 3.1%
- **Broadcast Media:** 3.1%
- **Internet:** 2.3%
- **Leisure, Travel & Tourism:** 2.3%
- **Consumer Services:** 2.3%
- **Other:** 24.0%

#### Singular

- **Computer Games:** 25.6%
- **Financial Services:** 11.5%
- **Marketing and Advertising:** 10.7%
- **Entertainment:** 9.7%
- **Retail:** 5.2%
- **Gambling & Casinos:** 3.8%
- **Information Technology and Services:** 3.6%
- **Computer Software:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **Consumer Services:** 2.0%
- **Other:** 23.0%

---
## Alternatives

### Alternatives to Kochava

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- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (736 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.3/5 stars (463 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (681 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6872 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1374 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
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### Alternatives to Singular

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (779 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (736 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.3/5 stars (463 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (681 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1374 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2992 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6872 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (824 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Kochava

- Title: [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) — 1 comment *(includes official response)*
  > **Top comment:** "A mobile attribution platform, also often called a mobile measurement partner (MMP), is an independent, third-party platform that tracks, organizes, and..."
- Title: [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) — 1 comment *(includes official response)*
  > **Top comment:** "As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on..."
- Title: [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) — 1 comment *(includes official response)*
  > **Top comment:** "A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava..."
- Title: [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) — 1 comment *(includes official response)*
  > **Top comment:** "Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about..."

### Singular

- Title: [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) — 1 comment, 1 upvote
  > **Top comment:** "Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But..."
- Title: [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on..."
- Title: [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kochava-vs-singular)