Compare Kochava and Singular 
Featured Products
At a Glance
Market Segments
Mid-Market (39.2% of reviews)
Mid-Market (53.2% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free
Kochava
Star Rating
(130)4.1 out of 5
Market Segments
Mid-Market (39.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansSingular
Star Rating
(491)4.5 out of 5
Market Segments
Mid-Market (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Kochava excels in providing a user-friendly dashboard, making it easy for non-technical users to track campaign performance and user acquisition sources. Users appreciate the clean interface and the simplicity of understanding complex data.
- Users say that Singular stands out for its robust reporting capabilities, particularly in simplifying install, click, and revenue attributions. Reviewers highlight how easy it is to create deferred deep links, which enhances their marketing strategies.
- According to verified reviews, Kochava's dedicated support team is frequently praised for their responsiveness and hands-on approach. Users mention that the team is proactive in adding new integrations for ad partners, which is a significant advantage for businesses looking to expand their marketing efforts.
- Reviewers mention that Singular's fraud detection suite is a major strength, with many users noting its effectiveness in managing and significantly reducing fraud. This feature is particularly valuable for companies concerned about the integrity of their marketing data.
- G2 reviewers highlight that while Kochava has a solid offering, it faces challenges in areas like ease of setup and overall user experience compared to Singular. Users have noted some configuration difficulties that can hinder a smooth onboarding process.
- Users report that Singular's overall quality and satisfaction metrics are higher, reflecting a more comprehensive solution for mobile attribution and analytics. The platform's ability to provide cross-channel insights and detailed analytics dashboards is frequently mentioned as a key benefit.
Pricing
Entry-Level Pricing
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Kochava
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.2
106
8.8
408
Ease of Use
7.3
105
8.7
415
Ease of Setup
7.2
57
8.4
259
Ease of Admin
7.7
46
8.9
177
Quality of Support
8.6
99
9.4
407
Has the product been a good partner in doing business?
8.3
47
9.2
183
Product Direction (% positive)
7.6
101
9.1
390
Features by Category
User Identification
7.3
46
Feature Not Available
7.9
51
8.2
163
8.0
48
8.6
164
Tracking & Reporting
8.4
53
9.0
180
7.9
52
8.0
172
8.2
58
8.9
181
7.7
58
8.5
186
7.4
49
8.1
129
7.6
43
8.0
113
Metrics
8.0
33
8.4
148
7.3
30
Feature Not Available
7.6
32
8.2
149
7.8
33
8.3
142
8.4
34
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
45
Threat Detection
Not enough data
7.9
40
Not enough data
8.2
37
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
8.1
53
8.9
219
8.0
42
8.5
190
7.6
46
8.6
185
7.7
51
8.8
189
7.4
45
8.5
187
7.2
45
8.5
165
Platform Data
7.7
44
8.1
184
8.0
48
8.4
198
7.9
52
8.7
219
7.4
43
8.6
199
7.4
46
8.7
195
7.6
44
8.6
186
Agentic AI - Value Selling Tools
6.0
5
7.5
26
5.3
5
7.6
28
6.0
5
7.1
26
3.7
5
7.3
25
4.0
5
7.2
27
4.0
5
7.9
28
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Not enough data
Campaigns
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Not enough data
Engagement
5.2
33
Not enough data
Platform
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
262
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
249
|
Verified
Not enough data
8.7
268
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.8
24
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.0
33
8.4
148
7.3
30
Feature Not Available
7.6
32
8.2
149
7.8
33
8.3
142
8.4
34
8.9
156
Variation Testing
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Not enough data
Reporting
7.4
31
Not enough data
7.0
36
Not enough data
Personalization
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Not enough data
Administration
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Not enough data
Categories
Categories
Shared Categories
Kochava and Singular are categorized as Mobile Attribution, Mobile App Analytics, Click Fraud, Marketing Analytics, and Smart Link
Unique Categories
Kochava is categorized as Mobile App Optimization, Mobile Marketing, App Store Optimization, Connected TV (CTV) Advertising Platforms, and Cross-Channel Advertising
Reviews
Reviewers' Company Size
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Entertainment
12.8%
Financial Services
8.0%
Food & Beverages
6.4%
Information Technology and Services
4.8%
Other
38.4%
Computer Games
25.5%
Marketing and Advertising
11.1%
Financial Services
10.6%
Entertainment
10.0%
Retail
5.3%
Other
37.4%
Discussions
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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