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Compare Iterable and Maropost Marketing Cloud 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (69.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Iterable
Star Rating
(761)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableMaropost Marketing Cloud
Star Rating
(145)4.4 out of 5
Market Segments
Small-Business (69.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Maropost Marketing Cloud excels in customer support, with users highlighting the 24/7 Live Chat and regular meetings with Customer Success Managers as standout features. This level of support is particularly appreciated by small businesses looking for guidance.
- Users say Iterable shines in its user-friendly interface and powerful automation capabilities, making it easy to create complex customer journeys without overwhelming users. The platform's ability to support multiple channels, including email, SMS, and push notifications, allows for cohesive marketing campaigns.
- Reviewers mention that Maropost's intuitive onboarding process facilitates quick implementation, which is a significant advantage for teams needing to get started swiftly. Users have noted that getting new accounts set up is smooth and user-friendly.
- According to verified reviews, Iterable's comprehensive resources, such as the Iterable Academy, provide excellent support for users looking to maximize their use of the platform. This educational aspect is a valuable asset for teams aiming to enhance their marketing strategies.
- G2 reviewers highlight that while Maropost offers strong deliverability and advanced segmentation features, some users feel that Iterable's overall performance in personalization and analytics is superior, with a more robust set of tools for data-driven marketing.
- Users report that both platforms have their strengths, but Iterable's recent reviews indicate a higher level of satisfaction in terms of overall usability and feature richness, particularly in areas like workflow automation and cross-channel campaign management.
Pricing
Entry-Level Pricing
Iterable
No pricing availableMaropost Marketing Cloud
Essentials
Contact Us
- Segmentation
- Journey Builder
- Dynamic Content
Free Trial
Iterable
No trial information availableMaropost Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
614
8.7
115
Ease of Use
8.4
627
8.3
115
Ease of Setup
7.7
316
8.4
58
Ease of Admin
8.4
232
8.8
57
Quality of Support
8.8
598
9.0
113
Has the product been a good partner in doing business?
9.0
234
9.2
59
Product Direction (% positive)
9.0
607
8.7
114
Features by Category
Email Marketing
9.0
470
|
Verified
8.4
57
|
Verified
9.0
459
|
Verified
8.9
58
|
Verified
8.2
445
|
Verified
8.3
59
|
Verified
8.4
396
|
Verified
8.6
48
|
Verified
Online Marketing
6.2
267
|
Verified
7.9
33
|
Verified
8.3
401
|
Verified
7.8
40
|
Verified
8.4
440
|
Verified
7.8
47
|
Verified
8.1
399
|
Verified
8.5
45
|
Verified
6.9
271
|
Verified
8.3
32
|
Verified
Lead Management
7.3
303
|
Verified
8.3
32
7.4
334
|
Verified
8.1
38
|
Verified
8.6
432
|
Verified
8.6
49
|
Verified
6.8
273
|
Verified
8.1
25
|
Verified
7.7
297
|
Verified
8.0
28
|
Verified
7.1
288
|
Verified
7.7
28
7.3
278
|
Verified
8.2
27
|
Verified
7.4
279
|
Verified
8.1
33
|
Verified
Campaign Management
7.7
294
8.4
34
6.9
266
|
Verified
8.3
25
6.6
243
8.4
22
6.0
224
8.5
20
Social
5.7
206
Feature Not Available
6.1
212
Feature Not Available
5.8
212
Feature Not Available
5.7
212
Feature Not Available
5.9
223
Feature Not Available
Reporting & Analytics
7.6
431
|
Verified
8.1
54
|
Verified
6.6
288
|
Verified
7.7
37
|
Verified
6.6
277
|
Verified
7.6
24
|
Verified
6.5
275
|
Verified
7.7
25
|
Verified
5.8
227
|
Verified
8.1
20
Platform
8.1
331
|
Verified
8.5
30
|
Verified
8.4
331
|
Verified
8.5
28
|
Verified
8.5
336
|
Verified
8.8
29
|
Verified
7.4
224
8.7
19
8.0
310
|
Verified
8.3
22
|
Verified
8.3
336
|
Verified
8.9
29
|
Verified
7.1
241
|
Verified
8.8
20
|
Verified
Agentic AI - Marketing Automation
6.9
24
Feature Not Available
7.0
23
Feature Not Available
7.2
24
Feature Not Available
7.5
24
Feature Not Available
7.3
25
Feature Not Available
7.5
25
Feature Not Available
Integration
7.8
340
|
Verified
8.6
26
|
Verified
8.1
338
|
Verified
8.4
29
|
Verified
7.6
280
|
Verified
8.4
21
|
Verified
Administration
Not enough data
9.4
6
Not enough data
9.7
5
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
5
Not enough data
9.4
6
Integrations
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.7
6
Platform
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.3
5
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
5
Not enough data
9.7
6
Visitor Behavior
Not enough data
8.2
10
|
Verified
Not enough data
7.7
11
|
Verified
Not enough data
7.6
7
Templates
Not enough data
8.0
10
Not enough data
8.2
12
Not enough data
8.5
12
Personalization
Not enough data
7.8
10
|
Verified
Not enough data
8.3
11
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
Feature Not Available
Not enough data
7.4
9
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
8.9
12
|
Verified
Multichannel
Not enough data
8.7
9
|
Verified
Not enough data
9.5
13
|
Verified
Not enough data
7.1
8
|
Verified
Administration
Not enough data
8.6
13
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
8.1
13
|
Verified
Not enough data
8.3
13
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Feature Not Available
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
8.2
19
|
Verified
5.6
14
Feature Not Available
8.1
15
8.2
13
8.7
15
7.9
7
Edit
7.3
15
8.8
15
8.8
17
8.4
24
|
Verified
8.8
16
8.6
22
|
Verified
Logistics
8.6
16
7.9
24
|
Verified
7.8
13
7.9
22
|
Verified
8.5
13
8.3
22
7.6
14
7.5
6
Generative AI
8.1
12
Feature Not Available
7.5
12
Feature Not Available
Agentic AI - Email Template Builder
8.0
10
Feature Not Available
7.7
10
Feature Not Available
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Feature Not Available
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Feature Not Available
6.2
21
Feature Not Available
7.2
24
Feature Not Available
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Feature Not Available
7.4
7
Feature Not Available
7.4
7
Feature Not Available
7.4
7
Feature Not Available
7.1
7
Feature Not Available
7.6
7
Feature Not Available
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Feature Not Available
7.2
16
Feature Not Available
7.4
15
Feature Not Available
7.5
14
Feature Not Available
7.3
14
Feature Not Available
7.3
14
Feature Not Available
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
144
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
164
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
21
|
Verified
Not enough data
8.7
22
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
23
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Iterable and Maropost Marketing Cloud are categorized as Marketing Automation, Personalization, SMS Marketing, and Email Template Builder
Unique Categories
Iterable is categorized as Personalization Engines, Push Notification, Mobile Marketing, WhatsApp Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Maropost Marketing Cloud is categorized as E-Commerce Personalization, Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maropost Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.7%
Marketing and Advertising
25.5%
Health, Wellness and Fitness
16.1%
Retail
5.8%
Online Media
5.1%
Internet
5.1%
Other
42.3%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
What is pricing?
1 Comment
RP
Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross AndrewRead more
What is Maropost Marketing Cloud used for?
1 Comment
Official Response from Maropost Marketing Cloud
Maropost Marketing Cloud is a powerful tool for managing email, SMS, and social media campaigns. It helps you segment your audience, personalize messages,...Read more
Maropost Marketing Cloud has no more discussions with answers
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