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Compare Braze and Iterable 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,447)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeIterable
Star Rating
(761)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a highly personalized experience, with users praising its robust segmentation and event-based triggering capabilities. This allows teams to execute complex customer journeys at scale, making it a preferred choice for those focused on real-time engagement.
- Users say Iterable stands out for its user-friendly interface and powerful automation features. Reviewers appreciate its ability to manage multi-channel campaigns seamlessly, including email, SMS, and push notifications, all from a single platform, which simplifies the marketing process.
- According to verified reviews, both platforms receive high marks for their support, but Iterable's support team is frequently highlighted as being particularly responsive and knowledgeable. Users find the Iterable Academy to be an excellent resource for onboarding and ongoing learning.
- Reviewers mention that while Braze offers strong technical capabilities and webhook integrations, some users find it slightly less intuitive than Iterable, especially for those new to marketing automation. This can lead to a steeper learning curve for some teams.
- G2 reviewers highlight that Iterable's workflow builder is a significant advantage, enabling users to create complex automated journeys without needing extensive technical skills. This feature is often described as simplifying the process of customer journey creation.
- Users report that while both platforms are effective, Braze's documentation is noted for its clarity and ease of understanding, which helps users navigate its features more efficiently. This can be particularly beneficial for teams looking to integrate external tools into their marketing strategies.
Pricing
Entry-Level Pricing
Braze
No pricing availableIterable
No pricing availableFree Trial
Braze
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
953
8.5
613
Ease of Use
8.3
1,161
8.4
626
Ease of Setup
7.6
645
7.7
315
Ease of Admin
8.5
354
8.4
232
Quality of Support
8.5
906
8.8
597
Has the product been a good partner in doing business?
8.9
362
9.0
234
Product Direction (% positive)
9.2
918
9.0
606
Features by Category
Email Marketing
8.8
564
8.9
469
|
Verified
8.8
536
9.0
459
|
Verified
8.4
539
8.2
444
|
Verified
8.3
449
8.4
396
|
Verified
Online Marketing
6.9
356
6.2
267
|
Verified
8.4
478
8.3
401
|
Verified
8.7
519
8.4
439
|
Verified
8.4
493
8.1
399
|
Verified
7.3
371
6.9
271
|
Verified
Lead Management
7.5
390
7.3
303
|
Verified
7.5
397
7.4
334
|
Verified
8.6
533
8.6
431
|
Verified
6.8
324
6.8
273
|
Verified
7.4
352
7.7
297
|
Verified
7.5
380
7.1
288
|
Verified
Feature Not Available
7.3
277
|
Verified
7.8
381
7.4
279
|
Verified
Campaign Management
Feature Not Available
7.7
294
Feature Not Available
6.9
266
|
Verified
Feature Not Available
6.6
243
Feature Not Available
6.0
224
Social
Feature Not Available
5.7
206
6.7
325
6.1
212
Feature Not Available
5.8
212
Feature Not Available
5.7
212
6.6
329
5.8
222
Reporting & Analytics
7.8
530
7.6
430
|
Verified
Feature Not Available
6.6
288
|
Verified
Feature Not Available
6.6
277
|
Verified
6.7
399
6.5
275
|
Verified
Feature Not Available
5.8
227
|
Verified
Platform
8.3
445
8.0
330
|
Verified
Feature Not Available
8.4
331
|
Verified
8.5
442
8.5
336
|
Verified
7.7
349
7.4
224
7.7
400
8.0
310
|
Verified
8.5
430
8.3
335
|
Verified
Feature Not Available
7.1
241
|
Verified
Agentic AI - Marketing Automation
6.5
39
6.9
24
6.6
37
7.0
23
6.7
37
7.2
23
6.5
37
7.5
24
6.4
37
7.3
25
6.4
36
7.4
24
Integration
7.8
447
7.7
339
|
Verified
8.1
430
8.1
337
|
Verified
7.9
391
7.6
280
|
Verified
Campaigns
8.6
448
8.3
158
9.0
484
8.7
159
8.6
443
8.1
143
8.8
492
8.7
167
8.9
468
8.5
164
Analytics
8.2
490
7.8
168
7.7
452
7.5
160
Optimization
8.7
471
8.2
164
8.8
481
8.5
165
8.3
392
7.7
133
8.1
390
7.8
148
Agentic AI - Push Notification
6.4
39
7.4
11
6.5
38
8.0
11
6.3
37
6.8
12
Segmentation
8.8
210
8.8
42
8.5
198
8.5
42
Targeting
8.6
192
8.1
43
8.5
177
8.1
37
Triggered Content
7.7
116
6.9
32
9.1
199
9.1
42
9.1
195
9.2
41
Personalized Content
7.4
116
7.8
34
7.1
110
7.2
30
7.0
107
6.3
28
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
8.8
16
Feature Not Available
5.6
14
7.4
124
8.1
15
7.9
130
8.7
15
Edit
7.1
124
7.3
15
8.3
128
8.8
17
7.8
126
8.8
16
Logistics
7.3
127
8.6
16
7.0
122
7.8
13
7.6
122
8.5
13
Feature Not Available
7.6
14
Generative AI
6.7
85
8.1
12
Feature Not Available
7.5
12
Agentic AI - Email Template Builder
5.5
30
8.0
10
5.5
30
7.7
10
Text Messaging
8.6
67
8.6
30
8.0
66
6.9
27
8.7
67
8.7
29
8.2
64
6.9
26
8.1
63
8.3
26
8.1
65
6.7
25
8.7
66
8.5
26
8.3
66
8.4
25
SMS Platform
7.9
64
7.9
28
8.5
63
8.2
28
Feature Not Available
7.4
22
Feature Not Available
6.2
21
8.4
63
7.2
24
7.9
63
8.6
25
Agentic AI - SMS Marketing
6.3
16
7.6
7
6.5
16
7.4
7
6.5
16
7.4
7
6.8
16
7.4
7
6.6
16
7.1
7
6.4
16
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Platform Basics
8.3
110
8.1
38
8.5
106
8.2
38
Platform Data
7.6
108
7.4
39
7.4
103
7.1
38
7.6
107
6.8
38
7.5
107
7.1
37
Platform Additional Functionality
7.7
105
7.3
35
7.6
104
7.4
33
Feature Not Available
6.9
35
Agentic AI - Customer Journey Analytics
6.5
31
7.8
9
6.4
30
7.2
9
6.7
30
7.6
9
6.6
30
8.0
9
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
7.4
15
6.2
32
7.2
16
6.4
32
7.4
15
6.2
32
7.5
14
6.2
32
7.3
14
6.2
32
7.3
14
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
7.3
124
|
Verified
7.7
473
|
Verified
7.7
169
|
Verified
7.0
342
|
Verified
6.5
111
|
Verified
6.9
370
|
Verified
6.9
138
|
Verified
Campaigns
7.5
329
|
Verified
7.0
113
9.0
462
|
Verified
8.3
144
|
Verified
7.6
311
7.7
123
|
Verified
6.6
232
6.0
101
|
Verified
8.9
441
|
Verified
9.2
164
|
Verified
8.7
454
|
Verified
9.1
162
|
Verified
Engagement
7.4
267
7.1
108
|
Verified
Platform
8.3
391
8.2
140
|
Verified
8.2
363
|
Verified
7.7
125
7.9
320
7.2
112
|
Verified
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Iterable are categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as RCS Business Messaging
Iterable is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.6%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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