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Compare Insider One and Retail Rocket 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (73.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneRetail Rocket
Star Rating
(19)4.3 out of 5
Market Segments
Small-Business (73.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Retail RocketSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher overall score compared to Retail Rocket. Users appreciate the platform's ability to quickly turn personalization ideas into live, measurable experiences, highlighting its versatility across various marketing channels.
- Users say that Insider One's implementation process is notably smooth, with many praising its intuitive onboarding wizard. In contrast, Retail Rocket has received feedback indicating challenges with setup, which can hinder the initial user experience.
- Reviewers mention that Insider One offers exceptional support, with a quality rating that stands out in the market. Users have noted the company's willingness to adapt and make adjustments based on feedback, fostering a strong partnership. Retail Rocket, while also praised for its support, does not match the same level of user satisfaction in this area.
- According to verified reviews, Insider One's ease of use is a significant advantage, with users highlighting its powerful AI capabilities that enhance personalization. Retail Rocket, while providing good suggestions, has been noted to have a steeper learning curve, which may affect day-to-day usability.
- G2 reviewers report that Insider One's analytics and reporting features are robust, allowing users to monitor performance effectively. This is a key differentiator, as Retail Rocket's analytics capabilities have been described as less comprehensive, which could limit insights for users looking to optimize their marketing strategies.
- Users say that Insider One's customization options are highly regarded, enabling businesses to tailor the platform to their specific needs. Retail Rocket does offer some customization, but users have indicated that it may not be as flexible or extensive, potentially impacting the overall effectiveness of their marketing efforts.
Pricing
Entry-Level Pricing
Insider One
No pricing availableRetail Rocket
No pricing availableFree Trial
Insider One
Free Trial is available
Retail Rocket
No trial information availableRatings
Meets Requirements
9.4
1,165
8.5
16
Ease of Use
9.4
1,178
7.5
16
Ease of Setup
9.0
628
6.4
7
Ease of Admin
9.1
328
8.1
6
Quality of Support
9.6
1,164
9.4
16
Has the product been a good partner in doing business?
9.5
330
9.5
7
Product Direction (% positive)
9.7
1,117
8.5
16
Features by Category
Email Marketing
9.6
514
Not enough data
9.6
492
Not enough data
9.6
495
Not enough data
9.6
436
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
532
Not enough data
9.6
548
Not enough data
9.5
536
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
507
Not enough data
9.5
504
Not enough data
9.6
552
Not enough data
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
442
Not enough data
9.4
453
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
533
Not enough data
9.4
528
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
Not enough data
Platform
9.5
530
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
500
Not enough data
9.4
500
Not enough data
9.4
461
Not enough data
Visitor Behavior
9.5
582
7.8
9
9.6
601
8.3
9
9.5
545
8.5
8
Templates
9.5
561
7.8
6
9.5
605
8.0
9
9.6
598
8.0
9
Personalization
9.6
590
8.8
11
9.5
577
7.9
7
9.6
587
8.5
9
9.4
521
8.3
7
9.5
571
8.5
8
9.6
574
8.8
11
9.6
600
Not enough data
9.6
587
8.3
5
Multichannel
9.6
590
8.1
9
9.5
526
7.8
10
9.6
588
8.1
7
Administration
9.6
583
8.3
6
9.4
601
7.3
10
9.5
577
8.3
9
9.4
579
7.7
8
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
604
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
701
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Retail Rocket are categorized as E-Commerce Personalization
Unique Categories
Retail Rocket has no unique categories
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retail Rocket
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.9%
Retail
42.1%
Consumer Electronics
15.8%
Apparel & Fashion
10.5%
Wholesale
5.3%
Online Media
5.3%
Other
21.1%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Retail Rocket has no discussions with answers
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