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Compare HubSpot Marketing Hub and Tableau 
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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Enterprise (42.3% of reviews)
Entry-Level Pricing
$0.00
$70.00 1 User Per Month
HubSpot Marketing Hub
Star Rating
(14,286)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansTableau
Star Rating
(3,415)4.4 out of 5
Market Segments
Enterprise (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub vs Tableau
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use and do business with overall. However, reviewers preferred the ease of set up with Tableau, along with administration.
- Reviewers felt that Tableau meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- When assessing product direction, HubSpot Marketing Hub and Tableau received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Tableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
HubSpot Marketing Hub
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.5
9,602
8.7
2,392
Ease of Use
8.6
11,281
8.3
2,785
Ease of Setup
8.1
7,001
8.2
1,449
Ease of Admin
8.5
4,954
8.2
775
Quality of Support
8.7
9,084
8.3
2,044
Has the product been a good partner in doing business?
8.7
4,872
8.5
753
Product Direction (% positive)
8.8
9,239
8.8
2,369
Features by Category
Email Marketing
8.8
5528
|
Verified
Not enough data
8.9
5393
|
Verified
Not enough data
8.6
5386
|
Verified
Not enough data
8.8
5091
|
Verified
Not enough data
Online Marketing
8.5
5234
|
Verified
Not enough data
8.2
4560
|
Verified
Not enough data
8.1
4285
|
Verified
Not enough data
8.1
4806
|
Verified
Not enough data
8.1
4448
|
Verified
Not enough data
Lead Management
8.5
4997
|
Verified
Not enough data
8.1
4729
|
Verified
Not enough data
8.4
4840
|
Verified
Not enough data
8.0
4343
|
Verified
Not enough data
8.4
4779
|
Verified
Not enough data
8.2
4514
|
Verified
Not enough data
8.4
4487
|
Verified
Not enough data
8.4
4495
|
Verified
Not enough data
Campaign Management
8.2
4085
|
Verified
Not enough data
7.9
3674
|
Verified
Not enough data
7.9
3624
|
Verified
Not enough data
7.2
2769
|
Verified
Not enough data
Social
7.7
3728
|
Verified
Not enough data
8.1
4132
|
Verified
Not enough data
8.1
4099
|
Verified
Not enough data
8.0
3980
|
Verified
Not enough data
7.7
3201
|
Verified
Not enough data
Reporting & Analytics
8.3
5148
|
Verified
Not enough data
8.0
4812
|
Verified
Not enough data
7.6
3962
|
Verified
Not enough data
7.5
3646
|
Verified
Not enough data
7.7
4064
|
Verified
Not enough data
Platform
8.0
3498
|
Verified
Not enough data
8.5
3528
|
Verified
Not enough data
8.7
3486
|
Verified
Not enough data
8.0
2466
|
Verified
Not enough data
7.4
2365
|
Verified
Not enough data
8.6
3316
|
Verified
Not enough data
7.9
2538
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
289
Not enough data
6.8
288
Not enough data
6.8
287
Not enough data
6.6
289
Not enough data
6.6
287
Not enough data
6.7
289
Not enough data
Integration
8.4
3510
|
Verified
Not enough data
8.0
3195
|
Verified
Not enough data
8.1
2981
|
Verified
Not enough data
Reports
Not enough data
8.7
1721
|
Verified
Not enough data
8.2
1583
|
Verified
Not enough data
9.1
1762
|
Verified
Not enough data
8.6
1359
Not enough data
9.1
1746
|
Verified
Self Service
Not enough data
8.5
1676
|
Verified
Not enough data
8.7
1707
|
Verified
Not enough data
8.5
1622
|
Verified
Not enough data
8.2
1420
Not enough data
8.2
1508
|
Verified
Not enough data
7.9
1325
|
Verified
Advanced Analytics
Not enough data
7.8
1280
Not enough data
9.1
1717
|
Verified
Not enough data
8.1
1291
Building Reports
Not enough data
8.3
1002
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
843
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
1721
|
Verified
Not enough data
8.2
1583
|
Verified
Not enough data
9.1
1762
|
Verified
Not enough data
8.6
1359
Not enough data
9.1
1746
|
Verified
Data Preparation
Not enough data
8.6
860
|
Verified
Not enough data
8.4
849
|
Verified
Data Modeling and Blending
Not enough data
8.5
886
|
Verified
Not enough data
8.8
909
|
Verified
Not enough data
8.5
876
|
Verified
Generative AI
Not enough data
7.4
426
Not enough data
7.5
453
Agentic AI - Analytics Platforms
Not enough data
7.4
132
Not enough data
7.5
135
Not enough data
7.8
134
Not enough data
7.6
132
Not enough data
7.7
130
Not enough data
7.4
129
Not enough data
7.8
129
Self Service
Not enough data
8.5
1676
|
Verified
Not enough data
8.7
1707
|
Verified
Not enough data
8.5
1622
|
Verified
Not enough data
8.2
1420
Not enough data
8.2
1508
|
Verified
Not enough data
7.9
1325
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.3
116
Not enough data
8.3
111
Not enough data
8.1
110
Not enough data
8.4
111
Advanced Analytics
Not enough data
7.8
1280
Not enough data
9.1
1717
|
Verified
Not enough data
8.1
1291
Performance & Scalability - Analytics Platforms
Not enough data
8.0
115
Not enough data
8.2
110
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
110
Not enough data
8.0
108
Not enough data
7.8
109
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.7
107
Not enough data
7.7
106
Not enough data
7.8
106
Not enough data
7.7
107
Personalized Intelligence - Analytics Platforms
Not enough data
7.8
109
Not enough data
7.9
110
Not enough data
7.8
108
Building Reports
Not enough data
8.3
1002
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
843
|
Verified
Reports
Not enough data
8.7
1721
|
Verified
Not enough data
8.2
1583
|
Verified
Not enough data
9.1
1762
|
Verified
Not enough data
8.6
1359
Not enough data
9.1
1746
|
Verified
Self Service
Not enough data
8.5
1676
|
Verified
Not enough data
8.7
1707
|
Verified
Not enough data
8.5
1622
|
Verified
Not enough data
8.2
1420
Not enough data
8.2
1508
|
Verified
Not enough data
7.9
1325
|
Verified
Building Reports
Not enough data
8.3
1002
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
833
|
Verified
Not enough data
8.1
843
|
Verified
Lead Intelligence
7.8
1156
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1237
Not enough data
Lead Management
8.3
1327
Not enough data
7.5
1155
Not enough data
8.0
1211
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1120
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1155
Not enough data
7.8
1088
Not enough data
7.7
1033
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
27
Not enough data
9.4
27
Analysis
Not enough data
9.0
27
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.6
233
Not enough data
8.8
232
Not enough data
8.2
233
Data Interaction
Not enough data
8.2
233
Not enough data
8.1
235
Not enough data
8.3
233
Not enough data
8.5
235
Not enough data
8.3
233
Not enough data
8.4
230
Not enough data
8.4
232
Not enough data
8.3
228
Data Exporting
Not enough data
8.5
227
Not enough data
8.4
227
Not enough data
8.4
229
Generative AI
Not enough data
7.4
223
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
253
Not enough data
7.2
236
Not enough data
8.2
280
Not enough data
8.3
285
Not enough data
Reporting
8.4
308
Not enough data
8.3
294
Not enough data
8.1
297
Not enough data
Platform Basics
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Platform Basics
8.2
557
Not enough data
8.5
639
Not enough data
Platform Reporting
8.4
655
Not enough data
8.6
698
Not enough data
Content & Collaboration
8.3(won by default)
1274
Not enough data
8.3(won by default)
1328
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1405
Not enough data
8.3(won by default)
966
Not enough data
Social Management
8.2(won by default)
2192
Not enough data
8.6(won by default)
2367
Not enough data
8.4(won by default)
2104
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
951
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Not enough data
Platform Basics
8.1
429
Not enough data
8.0
438
Not enough data
Platform Data
8.0
434
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Not enough data
Platform Additional Functionality
8.0
422
Not enough data
8.2
443
Not enough data
8.2
438
Not enough data
Agentic AI - Customer Journey Analytics
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Not enough data
Social Functionality
8.2
1311
Not enough data
Campaign Management
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Not enough data
Page Optimization
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Not enough data
Integrations
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Not enough data
Generative AI
7.1
348
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
843
Not enough data
Lead Management
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
720
Not enough data
7.8
781
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
251
Not enough data
8.4
254
Not enough data
8.4
244
Data Analysis
Not enough data
9.0
273
Not enough data
8.9
268
Decision Making
Not enough data
8.7
259
Not enough data
9.4
271
Not enough data
9.1
266
Not enough data
8.7
262
Generative AI
Not enough data
8.0
177
Not enough data
8.0
177
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2234
|
Verified
Not enough data
8.3
2673
|
Verified
Not enough data
8.0
2443
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
534
Not enough data
Agentic AI - Marketing Analytics
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Tableau share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Tableau is categorized as Analytics Platforms, Location Intelligence, Insurance Analytics, Embedded Business Intelligence, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Information Technology and Services
11.7%
Computer Software
7.1%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.4%
Other
65.2%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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