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Compare HubSpot Sales Hub and Ligna 
Featured Products
At a Glance
Market Segments
Small-Business (60.9% of reviews)
Small-Business (81.8% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Sales Hub
Star Rating
(13,437)4.4 out of 5
Market Segments
Small-Business (60.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansLigna
Star Rating
(14)3.6 out of 5
Market Segments
Small-Business (81.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LignaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Sales Hub excels in user experience, with many praising its intuitive interface and automation capabilities. Users appreciate how it helps them manage their sales activities efficiently, with one noting, "I really like HubSpot Sales Hub's ability to automate everything, from emails to tasks."
- According to verified reviews, HubSpot Sales Hub significantly outperforms Ligna in terms of overall satisfaction, boasting a G2 Score of 94.08 compared to Ligna's 11.25. This disparity reflects a broader consensus among users regarding the quality and reliability of HubSpot's features.
- Users say that HubSpot Sales Hub's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, Ligna users have expressed challenges with setup, indicating that it may not be as user-friendly for new adopters.
- Reviewers mention that HubSpot Sales Hub provides superior support quality, with a score of 8.6. Users have shared positive experiences regarding timely assistance, while Ligna's support has been described as lacking, with a score of 6.5, which may hinder users when they encounter issues.
- According to recent user feedback, HubSpot Sales Hub offers robust features for lead management and pipeline tracking, which users find invaluable for assessing performance. One user noted, "It allows me to figure out the value of leads in my pipeline and know which reps are performing well," showcasing its effectiveness in driving sales success.
- G2 reviewers highlight that while Ligna is recognized for its customization options and all-in-one capabilities, such as website and form building, it still falls short in critical areas like task management and automation compared to HubSpot Sales Hub, which is designed specifically for sales efficiency.
Pricing
Entry-Level Pricing
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Ligna
No pricing availableFree Trial
HubSpot Sales Hub
Free Trial is available
Ligna
Free Trial is available
Ratings
Meets Requirements
8.6
9,802
8.5
8
Ease of Use
8.7
10,688
7.1
8
Ease of Setup
8.4
4,662
5.5
7
Ease of Admin
8.6
3,131
8.1
6
Quality of Support
8.6
8,826
6.5
8
Has the product been a good partner in doing business?
8.7
3,084
8.1
6
Product Direction (% positive)
8.7
9,382
8.1
6
Features by Category
Sales Force Automation
8.7
6063
|
Verified
8.7
5
Feature Not Available
7.0
5
8.5
5921
|
Verified
8.0
5
8.5
6103
|
Verified
6.0
5
7.8
4199
|
Verified
7.0
5
8.5
5063
|
Verified
6.3
5
7.8
3256
|
Verified
6.7
5
7.8
3161
|
Verified
5.7
5
8.2
2455
6.0
5
Marketing Automation
8.7
5386
|
Verified
7.3
5
8.5
5051
|
Verified
7.7
5
8.7
5202
|
Verified
8.3
5
8.1
4439
|
Verified
8.0
5
Customer Support
8.3
3634
|
Verified
6.0
5
8.1
2462
Not enough data
8.4
3296
|
Verified
6.0
5
8.0
3277
|
Verified
5.7
5
8.2
3510
|
Verified
6.0
5
Reporting & Analytics
8.2
5773
|
Verified
8.3
5
8.4
6114
|
Verified
8.3
5
7.9
4286
|
Verified
9.0
5
Mobile & Social
8.0
3807
|
Verified
4.7
5
8.1
2457
|
Verified
7.3
5
7.7
4125
|
Verified
3.3
5
Platform
8.1
2908
|
Verified
7.0
5
8.3
2530
|
Verified
6.3
5
8.5
2979
|
Verified
6.3
5
8.1
2280
|
Verified
5.7
5
7.5
1974
Not enough data
8.0
2574
|
Verified
Not enough data
8.6
2978
|
Verified
7.3
5
8.0
1663
Not enough data
Integration
8.4
2263
|
Verified
Not enough data
8.2
2367
|
Verified
Not enough data
8.1
2226
|
Verified
Not enough data
Generative AI
7.4
678
Not enough data
Agentic AI - CRM
7.2
215
Not enough data
7.1
213
Not enough data
7.3
212
Not enough data
7.1
214
Not enough data
7.0
213
Not enough data
7.1
213
Not enough data
7.2
213
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.4
527
Not enough data
8.6
624
Not enough data
8.8
651
Not enough data
8.9
658
Not enough data
Organization
9.0
680
Not enough data
8.8
666
Not enough data
8.7
604
Not enough data
Performance Analysis
8.3
558
Not enough data
8.8
667
Not enough data
Sales Analysis
Feature Not Available
Not enough data
8.7
619
Not enough data
Generative AI
8.2
157
Not enough data
8.3
157
Not enough data
Agentic AI - AI Sales Assistant
7.8
21
Not enough data
8.0
20
Not enough data
8.0
21
Not enough data
8.0
21
Not enough data
8.1
21
Not enough data
8.1
21
Not enough data
8.3
21
Not enough data
Integrated Workflows
8.8
1632
Not enough data
9.0
1679
Not enough data
8.3
1438
Not enough data
8.2
1337
Not enough data
8.8
1524
Not enough data
8.7
1384
Not enough data
8.5
1304
Not enough data
Repeatability and Reportability
8.6
1478
Not enough data
8.7
1547
Not enough data
8.6
1518
Not enough data
8.1
1394
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.2
1245
Not enough data
8.1
1212
Not enough data
8.2
1203
Not enough data
7.8
1083
Not enough data
7.7
1030
Not enough data
Generative AI
7.3
495
Not enough data
Agentic AI - Sales Engagement
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Not enough data
Call Analytics
8.2
302
Not enough data
8.0
270
Not enough data
8.0
279
Not enough data
Feature Not Available
Not enough data
Agent Performance Management
Feature Not Available
Not enough data
7.5
244
Not enough data
7.7
254
Not enough data
Generative AI
7.7
113
Not enough data
Agentic AI - Conversation Intelligence
7.5
26
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
7.4
26
Not enough data
7.8
25
Not enough data
7.4
25
Not enough data
7.5
25
Not enough data
Responses
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Not enough data
Platform
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Not enough data
Autonomy - AI Agents
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Not enough data
Generative AI
9.1
9
Not enough data
9.1
9
Not enough data
Integrations
8.3
523
Not enough data
9.0
719
Not enough data
8.3
588
Not enough data
8.4
577
Not enough data
7.7
488
Not enough data
Branding & Customizatio
8.6
628
Not enough data
8.7
648
Not enough data
8.4
570
Not enough data
Automatic Rules & Configurations
8.7
622
Not enough data
8.9
631
Not enough data
8.5
588
Not enough data
Agentic AI - Business Scheduling
7.7
48
Not enough data
7.6
47
Not enough data
Agentic AI - Visitor Identification
6.0
17
Not enough data
Agentic AI - Sales Performance Management
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Not enough data
Incentives
7.8
772
Not enough data
8.1
849
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
8.3
945
Not enough data
Personalization
8.4
970
Not enough data
8.5
1100
|
Verified
Not enough data
8.8
1198
|
Verified
Not enough data
8.5
990
|
Verified
Not enough data
Administrative
8.6
1024
|
Verified
Not enough data
8.4
904
|
Verified
Not enough data
8.3
859
Not enough data
Agentic AI - Email Tracking
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Not enough data
Analytics
8.7
2094
Not enough data
8.8
2082
Not enough data
Feature Not Available
Not enough data
Customizations
8.8
2134
Not enough data
8.9
2133
Not enough data
8.8
2228
Not enough data
Feature Not Available
Not enough data
8.9
2206
Not enough data
Generative AI
7.5
486
Not enough data
Agentic AI - Sales Analytics
7.0
107
Not enough data
7.1
105
Not enough data
7.3
103
Not enough data
7.3
105
Not enough data
7.2
104
Not enough data
Data Sourcing
8.3
1355
Not enough data
8.4
1425
Not enough data
8.2
1293
Not enough data
8.6
1545
Not enough data
8.4
1388
Not enough data
Predictive Analytics
8.1
1347
Not enough data
8.2
1305
Not enough data
7.8
1133
Not enough data
7.9
1264
Not enough data
Sales Management
8.8
1554
Not enough data
7.9
1246
Not enough data
8.4
1409
Not enough data
8.9
1620
Not enough data
Agentic AI - Outbound Call Tracking
7.5
63
Not enough data
7.1
61
Not enough data
Calling
8.6
1192
Not enough data
8.1
984
Not enough data
8.6
1152
Not enough data
8.7
1183
Not enough data
7.9
70
Not enough data
Contacts
8.7
1258
Not enough data
8.4
1100
Not enough data
8.6
1160
Not enough data
Insights
9.1
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.5
66
Not enough data
Agentic AI - Sales Enablement
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Not enough data
Content Management
8.4
803
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
812
Not enough data
8.4
798
Not enough data
Analytics
8.4
882
Not enough data
8.4
883
Not enough data
8.4
827
Not enough data
8.3
801
Not enough data
Learning Management - Sales Enablement
7.5
40
Not enough data
7.4
39
Not enough data
7.8
41
Not enough data
Revenue Enablement - Sales Enablement
7.4
39
Not enough data
7.2
39
Not enough data
7.5
40
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Sales Hub and Ligna are categorized as CRM
Unique Categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, AI Agents For Business Operations, and Insurance CRM
Ligna has no unique categories
Reviews
Reviewers' Company Size
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ligna
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.9%
Information Technology and Services
12.1%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Marketing and Advertising
50.0%
Staffing and Recruiting
8.3%
Real Estate
8.3%
Investment Management
8.3%
Consumer Services
8.3%
Other
16.7%
Discussions
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
Ligna has no discussions with answers
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