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Compare HubSpot Marketing Hub and OutboundEngine 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (72.5% of reviews)
Entry-Level Pricing
$0.00
$199 per month
HubSpot Marketing Hub
Star Rating
(14,384)4.5 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOutboundEngine
Star Rating
(156)3.7 out of 5
Market Segments
Small-Business (72.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to OutboundEngine. Users appreciate its ability to seamlessly connect various business aspects, enhancing their marketing efforts.
- Users say that HubSpot Marketing Hub's intuitive interface and quick implementation process make it a favorite among small businesses. Recent feedback highlights features like email sequencing and data management, which help streamline marketing tasks effectively.
- Reviewers mention that while OutboundEngine provides good quality content tailored to specific industries, it lacks the comprehensive features and user satisfaction that HubSpot offers. Users noted the value of custom emails and regular social media posts, but many feel limited by the platform's overall capabilities.
- According to verified reviews, HubSpot Marketing Hub stands out for its robust support and resources, with users praising the quality of assistance they receive. In contrast, OutboundEngine's support, while appreciated by some, does not match the level of satisfaction reported by HubSpot users.
- Users highlight that HubSpot Marketing Hub's advanced features, such as A/B testing and dynamic content, significantly enhance their marketing strategies. OutboundEngine, while providing some useful tools, does not offer the same depth of functionality, which can limit users' marketing effectiveness.
- Reviewers note that HubSpot Marketing Hub's extensive user base and high volume of recent reviews indicate a reliable and well-supported product. In comparison, OutboundEngine's limited number of reviews suggests that it may not be as widely adopted or trusted among users.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HubSpot Marketing Hub
Free Trial is available
OutboundEngine
No trial information availableRatings
Meets Requirements
8.5
9,671
7.3
120
Ease of Use
8.6
11,353
8.0
119
Ease of Setup
8.1
7,068
8.2
32
Ease of Admin
8.5
4,976
8.1
31
Quality of Support
8.7
9,147
7.7
119
Has the product been a good partner in doing business?
8.7
4,894
8.1
30
Product Direction (% positive)
8.8
9,312
6.4
116
Features by Category
Email Marketing
8.8
5561
|
Verified
7.2
47
|
Verified
8.9
5419
|
Verified
8.0
50
|
Verified
8.6
5395
|
Verified
7.5
51
|
Verified
8.8
5109
|
Verified
7.3
43
|
Verified
Online Marketing
8.5
5263
|
Verified
7.3
42
|
Verified
8.2
4568
|
Verified
7.1
47
|
Verified
8.1
4291
|
Verified
6.7
27
|
Verified
8.1
4812
|
Verified
7.4
40
|
Verified
8.1
4452
|
Verified
7.0
37
Lead Management
8.5
5015
|
Verified
6.9
41
|
Verified
8.1
4737
|
Verified
7.6
40
|
Verified
8.4
4849
|
Verified
7.0
33
|
Verified
8.0
4355
|
Verified
6.9
37
|
Verified
8.4
4796
|
Verified
7.0
35
|
Verified
8.2
4522
|
Verified
7.1
33
|
Verified
8.4
4497
|
Verified
7.0
34
|
Verified
8.4
4516
|
Verified
7.1
21
|
Verified
Campaign Management
8.2
4097
|
Verified
6.6
25
|
Verified
7.9
3682
|
Verified
6.5
12
7.9
3629
|
Verified
7.8
33
|
Verified
7.2
2774
|
Verified
6.5
12
Social
7.7
3732
|
Verified
5.6
18
8.1
4137
|
Verified
7.2
46
|
Verified
8.1
4108
|
Verified
7.2
47
|
Verified
8.0
3983
|
Verified
6.8
45
|
Verified
7.7
3204
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.3
5176
|
Verified
7.5
47
|
Verified
8.0
4820
|
Verified
7.2
37
|
Verified
7.6
3971
|
Verified
4.5
18
7.5
3655
|
Verified
5.2
22
|
Verified
7.7
4067
|
Verified
4.8
16
Platform
8.0
3515
|
Verified
6.4
14
|
Verified
8.5
3544
|
Verified
3.9
6
8.7
3492
|
Verified
5.4
8
8.0
2469
|
Verified
3.6
6
7.4
2368
|
Verified
5.0
7
8.6
3326
|
Verified
4.8
7
7.9
2542
|
Verified
3.3
5
Agentic AI - Marketing Automation
6.8
295
Not enough data
6.7
288
Not enough data
6.8
289
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3515
|
Verified
5.8
11
|
Verified
8.0
3202
|
Verified
5.5
10
|
Verified
8.1
2986
|
Verified
3.8
8
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1240
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Not enough data
Social Management
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
440
Not enough data
Platform Data
8.0
437
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1312
7.3
29
Campaign Management
8.3
1329
7.8
33
8.2
1266
7.4
31
8.2
1191
6.7
30
Feature Not Available
5.6
21
Feature Not Available
6.4
23
8.3
1086
6.7
25
Feature Not Available
6.4
23
Feature Not Available
6.0
19
Feature Not Available
4.0
16
8.1
1118
5.6
19
8.0
1068
5.3
19
Feature Not Available
5.0
13
Feature Not Available
5.3
16
Targeting
8.3
1193
5.9
16
8.2
1111
5.7
16
8.0
1007
5.2
14
8.0
984
6.0
15
Platform
8.3
1163
5.6
16
8.2
1310
6.4
21
8.8
1337
7.0
23
8.7
1360
7.6
24
8.6
1184
6.2
19
8.3
1310
6.7
23
8.6
1349
6.5
19
8.4
1055
5.6
14
8.4
1249
7.5
23
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
350
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
791
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
814
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2237
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2447
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2874
|
Verified
Not enough data
8.3
3118
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and OutboundEngine are categorized as Social Media Advertising and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How do you use OE?
1 Comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 Comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 Comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
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