Compare HubSpot Marketing Hub and OutboundEngine 
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (72.5% of reviews)
Entry-Level Pricing
$0.00
$199 per month
HubSpot Marketing Hub
Star Rating
(14,555)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOutboundEngine
Star Rating
(157)3.7 out of 5
Market Segments
Small-Business (72.5% of reviews)
Pros & Cons
Entry-Level Pricing
$199 per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its intuitive dashboard and ease of use. Users appreciate how the platform's organization makes it easy for newcomers to learn and navigate, enhancing overall productivity.
- Users say that OutboundEngine offers solid automated features, particularly in reputation management and social media automation. Reviewers highlight its ability to generate public-facing reviews from customer feedback, which can be a valuable asset for businesses looking to enhance their online presence.
- According to verified reviews, HubSpot Marketing Hub significantly outperforms OutboundEngine in terms of overall satisfaction, reflected in its high G2 Score. Users frequently mention the platform's comprehensive features, such as multi-touch revenue attribution, which helps bridge the gap between marketing efforts and actual ROI.
- Reviewers mention that while OutboundEngine provides good quality content tailored to specific industries, it lacks the extensive functionality and flexibility that HubSpot Marketing Hub offers. Users often express a desire for more robust features to meet their diverse marketing needs.
- Users highlight HubSpot's superior support quality, with many noting the helpfulness and responsiveness of the customer service team. This contrasts with OutboundEngine, where some users feel that support could be improved, particularly in addressing more complex inquiries.
- G2 reviewers indicate that HubSpot Marketing Hub's implementation process is notably quick and straightforward, making it easier for teams to get started. In comparison, while OutboundEngine's initial setup is described as fast, users often seek more comprehensive onboarding resources to maximize their use of the platform.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HubSpot Marketing Hub
Free Trial is available
OutboundEngine
No trial information availableRatings
Meets Requirements
8.5
9,771
7.3
120
Ease of Use
8.6
11,454
8.0
119
Ease of Setup
8.1
7,160
8.2
32
Ease of Admin
8.5
5,014
8.1
31
Quality of Support
8.7
9,238
7.7
119
Has the product been a good partner in doing business?
8.7
4,932
8.1
30
Product Direction (% positive)
8.9
9,409
6.4
116
Features by Category
Email Marketing
8.8
5596
|
Verified
7.2
47
|
Verified
8.9
5445
|
Verified
8.0
50
|
Verified
8.6
5407
|
Verified
7.5
51
|
Verified
8.8
5130
|
Verified
7.3
43
|
Verified
Online Marketing
8.5
5287
|
Verified
7.3
42
|
Verified
8.2
4577
|
Verified
7.1
47
|
Verified
8.1
4300
|
Verified
6.7
27
|
Verified
8.1
4814
|
Verified
7.4
40
|
Verified
8.1
4457
|
Verified
7.0
37
Lead Management
8.5
5036
|
Verified
6.9
41
|
Verified
8.1
4744
|
Verified
7.6
40
|
Verified
8.4
4861
|
Verified
7.0
33
|
Verified
8.0
4369
|
Verified
6.9
37
|
Verified
8.4
4815
|
Verified
7.0
35
|
Verified
8.2
4533
|
Verified
7.1
33
|
Verified
8.4
4504
|
Verified
7.0
34
|
Verified
8.4
4546
|
Verified
7.1
21
|
Verified
Campaign Management
8.2
4111
|
Verified
6.6
25
|
Verified
7.9
3687
|
Verified
6.5
12
7.9
3634
|
Verified
7.8
33
|
Verified
7.2
2776
|
Verified
6.5
12
Social
7.7
3734
|
Verified
5.6
18
8.1
4139
|
Verified
7.2
46
|
Verified
8.1
4119
|
Verified
7.2
47
|
Verified
8.0
3986
|
Verified
6.8
45
|
Verified
7.7
3206
|
Verified
6.8
38
|
Verified
Reporting & Analytics
8.3
5213
|
Verified
7.5
47
|
Verified
8.0
4826
|
Verified
7.2
37
|
Verified
7.6
3979
|
Verified
4.5
18
7.5
3665
|
Verified
5.2
22
|
Verified
7.7
4071
|
Verified
4.8
16
Platform
8.0
3530
|
Verified
6.4
14
|
Verified
8.5
3572
|
Verified
3.9
6
8.7
3494
|
Verified
5.4
8
8.0
2470
|
Verified
3.6
6
7.4
2370
|
Verified
5.0
7
8.6
3328
|
Verified
4.8
7
7.9
2544
|
Verified
3.3
5
Agentic AI - Marketing Automation
6.8
297
Not enough data
6.8
289
Not enough data
6.8
292
Not enough data
6.6
291
Not enough data
6.6
290
Not enough data
6.7
294
Not enough data
Integration
8.4
3520
|
Verified
5.8
11
|
Verified
8.0
3207
|
Verified
5.5
10
|
Verified
8.1
2992
|
Verified
3.8
8
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1244
Not enough data
Lead Management
8.3
1332
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1176
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1267
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1405
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
79
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
310
Not enough data
8.3
295
Not enough data
8.1
300
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
236
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1277
Not enough data
8.3(won by default)
1332
Not enough data
8.1(won by default)
1021
Not enough data
8.3(won by default)
1096
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Not enough data
Social Management
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1674
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
327
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
75
Not enough data
7.0(won by default)
71
Not enough data
7.1(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.1(won by default)
73
Not enough data
7.0(won by default)
73
Not enough data
7.0(won by default)
75
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.1
63
Not enough data
7.0
63
Not enough data
7.4
70
Not enough data
Social Functionality
8.1
1312
7.3
29
Campaign Management
8.3
1330
7.8
33
8.2
1266
7.4
31
8.2
1191
6.7
30
Feature Not Available
5.6
21
Feature Not Available
6.4
23
8.3
1086
6.7
25
Feature Not Available
6.4
23
Feature Not Available
6.0
19
Feature Not Available
4.0
16
8.1
1118
5.6
19
8.0
1068
5.3
19
Feature Not Available
5.0
13
Feature Not Available
5.3
16
Targeting
8.3
1194
5.9
16
8.2
1111
5.7
16
8.0
1007
5.2
14
8.0
984
6.0
15
Platform
8.3
1163
5.6
16
8.2
1310
6.4
21
8.8
1337
7.0
23
8.7
1360
7.6
24
8.6
1184
6.2
19
8.3
1310
6.7
23
8.6
1349
6.5
19
8.4
1055
5.6
14
8.4
1250
7.5
23
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.7
25
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
25
Not enough data
8.0
25
Not enough data
Page Customization
8.4
1360
|
Verified
Not enough data
7.9
1399
|
Verified
Not enough data
7.8
1282
|
Verified
Not enough data
8.1
1320
|
Verified
Not enough data
Page Optimization
8.1
1187
|
Verified
Not enough data
8.0
1294
|
Verified
Not enough data
8.1
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Not enough data
Integrations
7.4
757
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Not enough data
Generative AI
7.1
350
Not enough data
Agentic AI - Landing Page Builders
6.5
86
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
8.5
8
|
Verified
Not enough data
8.5
9
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
7.9
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.3
5
|
Verified
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
888
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.9
12
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
9
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
6
|
Verified
Not enough data
8.1
12
|
Verified
Media Monitoring
Not enough data
9.0
10
|
Verified
Not enough data
9.2
11
|
Verified
Not enough data
8.8
11
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.5
6
Not enough data
8.0
10
|
Verified
Not enough data
Not enough data
Not enough data
6.1
6
|
Verified
Campaigns
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
9
|
Verified
Not enough data
6.7
5
|
Verified
Engagement
Not enough data
6.9
6
Platform
Not enough data
7.3
8
Not enough data
6.9
8
|
Verified
Not enough data
6.9
6
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2239
|
Verified
Not enough data
8.3
2680
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3122
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
538
Not enough data
Agentic AI - Marketing Analytics
6.7
172
Not enough data
6.9
166
Not enough data
6.6
167
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and OutboundEngine are categorized as Social Media Advertising and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OutboundEngine
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Real Estate
56.2%
Insurance
15.0%
Financial Services
7.2%
Marketing and Advertising
6.5%
Online Media
2.0%
Other
13.1%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How do you use OE?
1 Comment
RN
So sorry, just received this..... Answer, it was a costly try that I just had to cancel. The format, content was very nice...... but reports of recipient...Read more
How can I fully leverage Outbound Engine to get quality leads?
1 Comment
BD
Use their multiplatform marketing to get exposure. Track who responds on OBE and reach out to them in a timely fashion. Engage them first by asking for their...Read more
Have you had to pay $99 fee to recieve your domain name at the end of your contract?
1 Comment
Official Response from OutboundEngine
If a customer wants to continue to use the custom domain we include we our service offering, there are two options: 1) Monthly payments of $9.99 or 2)...Read more
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