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At a Glance
Market Segments
Small-Business (52.1% of reviews)
Mid-Market (54.2% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Starting at $139.00 Per Month
Hotjar
Star Rating
(325)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansVWO Insights - Web
Star Rating
(61)4.2 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hotjar | by Contentsquare excels in Click Tracking with a score of 9.0, while VWO Insights - Web falls short with a score of 7.7. Reviewers mention that Hotjar's click tracking provides clear insights into user interactions, making it easier to optimize website elements.
- Reviewers mention that Hotjar offers superior Session Replay capabilities, scoring 9.3 compared to VWO's 6.9. Users say that Hotjar's session replay feature allows for a detailed analysis of user behavior, helping teams identify pain points effectively.
- G2 users highlight that VWO Insights - Web shines in Split URL Testing with a score of 9.2, while Hotjar's score is lower at 8.8. Users report that VWO's A/B testing features are robust, allowing for more nuanced experimentation with website variations.
- Users on G2 report that Hotjar provides excellent Feedback Management tools, scoring 8.8, which helps in gathering user insights effectively. In contrast, VWO's feedback collection features are perceived as less comprehensive, leading to a lower user satisfaction score.
- Reviewers mention that Hotjar has a more user-friendly Survey Builder with a score of 9.3, making it easier for teams to create and deploy surveys. Users say that VWO's survey tools, while functional, lack the same level of intuitiveness and customization options.
- Users report that VWO Insights - Web excels in Quality of Support with a score of 9.0, compared to Hotjar's 8.5. Reviewers mention that VWO's customer support is responsive and helpful, which is crucial for teams needing quick assistance during critical testing phases.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Hotjar
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.6
253
8.1
54
Ease of Use
8.9
256
8.3
54
Ease of Setup
8.9
117
8.8
35
Ease of Admin
8.9
109
9.0
34
Quality of Support
8.5
173
9.0
52
Has the product been a good partner in doing business?
8.7
96
8.7
33
Product Direction (% positive)
8.1
249
8.4
52
Features by Category
Metrics
8.6
24
Not enough data
9.0
26
Not enough data
8.9
23
Not enough data
9.0
22
Not enough data
8.7
19
Not enough data
8.5
18
Not enough data
8.6
16
Not enough data
8.9
19
Not enough data
8.9
24
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
18
Not enough data
Feature Not Available
Not enough data
8.0
19
Not enough data
8.4
18
Not enough data
8.1
16
Not enough data
8.8
20
Not enough data
Other
7.9
23
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
16
Not enough data
8.0
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
69
7.3
17
Feature Not Available
7.0
11
8.9
138
7.9
35
8.8
138
8.2
39
User Response Methods
8.8
46
|
Verified
Not enough data
8.8
40
|
Verified
Not enough data
8.7
14
Not enough data
8.6
25
Not enough data
8.2
29
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
35
|
Verified
Not enough data
9.2
14
Not enough data
Insights
8.8
51
|
Verified
Not enough data
8.6
37
|
Verified
Not enough data
8.5
38
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
9.0
69
|
Verified
7.8
9
|
Verified
8.9
70
|
Verified
6.9
8
|
Verified
8.5
49
|
Verified
6.2
7
|
Verified
A/B Testing
9.0
35
|
Verified
Not enough data
8.7
35
9.0
7
|
Verified
8.7
47
|
Verified
8.1
8
|
Verified
8.8
35
|
Verified
7.0
5
|
Verified
Visitor Information
7.5
44
|
Verified
4.7
5
|
Verified
8.6
39
5.0
5
|
Verified
Agentic AI - Session Replay
8.3
5
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
113
7.6
16
8.2
93
7.7
14
8.6
107
7.4
15
8.1
100
7.5
18
8.9
123
8.3
15
Reporting
9.3
150
7.2
23
9.0
143
7.0
17
8.6
124
7.6
14
7.8
104
7.4
18
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hotjar and VWO Insights - Web are categorized as Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Survey, Digital Analytics, and E-Commerce Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics and Software Testing
VWO Insights - Web is categorized as Enterprise Feedback Management, Marketing Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Computer Software
15.3%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.2%
Marketing and Advertising
20.0%
Internet
8.3%
Retail
6.7%
Information Technology and Services
6.7%
Computer Software
5.0%
Other
53.3%
Discussions
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
VWO Insights - Web has no discussions with answers
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