Compare Hotjar and VWO Insights - Web 
Featured Products
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Starting at $139.00 Per Month
Hotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansVWO Insights - Web
Star Rating
(62)4.2 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing intuitive tools for understanding user behavior, particularly through its heatmaps and session recordings. Users appreciate how these features save time and clarify UX improvements, making it a go-to for regular website analysis.
- Users say that VWO Insights - Web offers a robust set of qualitative tools, allowing UX researchers to conduct comprehensive audits. The integration of AI for summarizing recordings and the use of funnels and heatmaps are highlighted as significant advantages for identifying areas needing enhancement.
- Reviewers mention that Hotjar's implementation process is notably quick and user-friendly, with many users finding the onboarding wizard straightforward. This ease of setup contributes to a higher overall satisfaction compared to VWO Insights - Web, which, while still user-friendly, does not match the same level of simplicity.
- According to verified reviews, VWO Insights - Web shines in customer support, with users noting that assistance is readily available and effective. This aspect is particularly appreciated by those who require guidance on more advanced features, such as custom conversions.
- G2 reviewers report that Hotjar's features like frustration tracking and click tracking are highly rated, helping users pinpoint exactly where visitors hesitate or drop off. This level of detail is crucial for making informed UX decisions, setting Hotjar apart in this area.
- Users say that while VWO Insights - Web has a solid interface and integrates well with tools like GA4, it faces challenges in some advanced features compared to Hotjar. For instance, users have noted that while VWO offers split URL testing, Hotjar's overall user experience in tracking and analyzing behavior is more comprehensive.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Hotjar
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.6
261
8.1
55
Ease of Use
8.9
264
8.3
55
Ease of Setup
9.0
125
8.8
36
Ease of Admin
8.9
115
8.9
35
Quality of Support
8.6
179
9.0
53
Has the product been a good partner in doing business?
8.7
102
8.7
33
Product Direction (% positive)
8.1
257
8.5
53
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
7.3
17
Feature Not Available
7.0
11
8.9
139
7.9
35
8.8
139
8.2
39
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
7.8
9
|
Verified
8.9
71
|
Verified
6.9
8
|
Verified
8.5
51
|
Verified
6.2
7
|
Verified
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
9.0
7
|
Verified
8.8
52
|
Verified
8.1
8
|
Verified
8.8
36
|
Verified
7.0
5
|
Verified
Visitor Information
7.6
45
|
Verified
4.7
5
|
Verified
8.6
40
5.0
5
|
Verified
Agentic AI - Session Replay
8.8
7
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
7.6
16
8.2
95
7.7
14
8.6
109
7.4
15
8.1
102
7.5
18
8.9
125
8.3
15
Reporting
9.3
153
7.2
23
9.0
147
7.0
17
8.7
127
7.6
14
7.9
106
7.4
18
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Hotjar and VWO Insights - Web are categorized as Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Survey, Digital Analytics, and E-Commerce Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics and Software Testing
VWO Insights - Web is categorized as Enterprise Feedback Management, Marketing Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Marketing and Advertising
19.7%
Internet
8.2%
Retail
6.6%
Information Technology and Services
6.6%
Computer Software
6.6%
Other
52.5%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
VWO Insights - Web has no discussions with answers
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