Compare Hotjar and Medallia Digital Experience Analytics (DXA) 
At a Glance
Market Segments
Small-Business (52.1% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
No pricing available
Hotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansMedallia Digital Experience Analytics (DXA)
Star Rating
(36)4.4 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Medallia Digital Experience Analytics (DXA) excels in providing deep insights into user behavior through features like session replays and journey analysis. Users appreciate the ability to pinpoint where customers struggle, which can lead to more effective UX improvements.
- Users say that Hotjar stands out for its intuitive heatmaps and session recordings, making it easy to visualize user interactions. Reviewers highlight how these features save time and clarify user behavior, allowing for practical UX enhancements without guesswork.
- According to verified reviews, Hotjar's ease of setup is a significant advantage, with many users noting that the quick implementation process allows them to start improving their website experience almost immediately. This contrasts with Medallia DXA, which, while powerful, may require more time to configure effectively.
- Reviewers mention that both products offer strong support, but Medallia DXA receives slightly higher praise for its quality of support. Users feel that the assistance provided is more aligned with their needs, particularly when navigating complex analytics.
- G2 reviewers highlight that while Medallia DXA is favored by enterprise users, Hotjar's appeal to small businesses is evident in its user-friendly features and free entry-level pricing. This makes Hotjar a more accessible option for smaller teams looking to enhance their digital analytics capabilities.
- Users report that Medallia DXA provides robust data presentation capabilities, which are particularly beneficial for generating insights. However, Hotjar's focus on practical tools like heatmaps and session recordings makes it a go-to choice for teams looking for straightforward, actionable data.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Medallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Hotjar
Free Trial is available
Medallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
8.6
261
7.8
22
Ease of Use
8.9
264
7.9
22
Ease of Setup
9.0
125
7.8
10
Ease of Admin
8.9
115
8.9
9
Quality of Support
8.6
179
8.6
20
Has the product been a good partner in doing business?
8.7
102
9.5
10
Product Direction (% positive)
8.1
257
8.9
21
Features by Category
Metrics
8.7
25
8.5
10
9.1
27
8.6
11
9.0
24
7.7
11
9.1
23
8.7
10
8.8
20
7.4
9
8.6
19
8.0
10
8.7
17
7.7
10
8.9
20
8.2
10
8.9
25
8.8
11
Reporting
Feature Not Available
Not enough data
8.9
19
7.4
9
Feature Not Available
7.9
8
8.1
20
8.3
10
8.5
19
7.6
11
8.2
17
8.5
9
8.8
21
6.9
9
Other
8.0
24
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.1
9
7.6
17
8.5
8
8.1
15
7.4
7
Feature Not Available
Not enough data
Feature Not Available
7.6
7
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
9.0
12
|
Verified
8.9
71
|
Verified
8.3
12
|
Verified
8.5
51
|
Verified
7.7
13
|
Verified
A/B Testing
9.1
36
|
Verified
8.1
9
8.8
36
7.8
6
|
Verified
8.8
52
|
Verified
7.3
10
|
Verified
8.8
36
|
Verified
7.6
9
|
Verified
Visitor Information
7.6
45
|
Verified
8.3
8
|
Verified
8.6
40
7.7
8
|
Verified
Agentic AI - Session Replay
8.8
7
Not enough data
Product Analytics
Not enough data
8.3
5
Not enough data
7.4
7
Not enough data
6.9
6
Not enough data
8.3
7
Feature Not Available
7.2
6
Feature Not Available
8.3
7
Feature Not Available
7.7
5
Not enough data
7.9
8
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
8.1
12
8.2
95
8.9
9
8.6
109
8.5
11
8.1
102
7.4
12
8.9
125
7.6
12
Reporting
9.3
153
7.5
12
9.0
147
8.8
13
8.7
127
8.3
9
7.9
106
8.3
12
Categories
Categories
Shared Categories
Hotjar and Medallia Digital Experience Analytics (DXA) are categorized as Product Analytics, Session Replay, Heatmap Tools, and Digital Analytics
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Software Testing, Survey, and E-Commerce Analytics
Medallia Digital Experience Analytics (DXA) is categorized as A/B Testing
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Telecommunications
14.7%
Insurance
14.7%
Financial Services
8.8%
Automotive
5.9%
Retail
5.9%
Other
50.0%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
Medallia Digital Experience Analytics (DXA) has no discussions with answers
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