# Hootsuite vs Post Planner Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in providing a comprehensive social media management experience, with users praising its **streamlined navigation** and the ability to manage multiple channels from one platform. One user highlighted the **easy visibility** of the social calendar, making it simple to schedule and adjust posts as needed.
- **Users say** that Post Planner stands out for its **user-friendly interface** , allowing even those less tech-savvy to jump right in without needing extensive support. Reviewers appreciate how intuitive the platform is, describing it as a **"walk in the park"** for scheduling social media posts.
- **According to verified reviews** , Hootsuite's robust feature set, including its **content library** and **social analytics** , contributes to its higher overall satisfaction ratings. Users enjoy the ability to pull from previous successful posts, which enhances their content strategy.
- **Reviewers mention** that while Post Planner offers a lower entry-level price, it may not provide the same depth of features as Hootsuite. However, users still find it **reliable and simple** , with one noting that the customer service is consistently **on point**.
- **G2 reviewers highlight** that Hootsuite's quality of support is superior, with a score reflecting users' positive experiences. Many users appreciate the **responsive support team** that helps them navigate any challenges they face while using the platform.
- **Users report** that Post Planner's strengths lie in its **approval workflows** and **hashtag capabilities** , which are particularly beneficial for teams looking to streamline their content approval processes. This feature has received high praise, indicating that it meets specific needs effectively.



| | Hootsuite | Post Planner | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 7,362 | 51 | 
| **Largest Market Segment** | Small-Business (59.4% of reviews) | Small-Business (93.9% of reviews) | 
| **Entry Level Price** | $99.00 1 user Per Month | $5 per month (billed annually) | 

---
## Top Pros & Cons

### Hootsuite

Pros:
- Post Scheduling (1585 reviews)
- Ease of Use (1454 reviews)

Cons:
- Limited Features (483 reviews)
- Missing Features (459 reviews)

### Post Planner

Pros:
- Customer Service (2 reviews)
- Time Saving (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Image Resizing (1 reviews)

---
## Ratings Comparison
| Rating | Hootsuite | Post Planner | 
|---|---|---|
  | **Meets Requirements** | 8.5 (6428 reviews) | 8.0 (42 reviews) | 
  | **Ease of Use** | 8.6 (6512 reviews) | 8.4 (40 reviews) | 
  | **Ease of Setup** | 8.7 (4290 reviews) | 9.0 (20 reviews) | 
  | **Ease of Admin** | 8.6 (2569 reviews) | 8.4 (18 reviews) | 
  | **Quality of Support** | 8.2 (4836 reviews) | 7.6 (38 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (2341 reviews) | 8.2 (18 reviews) | 
  | **Product Direction (% positive)** | 8.0 (6280 reviews) | 6.7 (39 reviews) | 

---
## Pricing

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Description: Manage up to 10 social media accounts from one calendar.

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 4 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

### Post Planner

#### Entry-Level Pricing

Price: $5 per month (billed annually)

Key Features:
- Discover amazing content and stop the guess work
- Get Started with Love

[Learn more about Post Planner](https://www.g2.com/products/post-planner/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.5/10 | 2962 |
| **Post Planner** | N/A | N/A |

#### Social Analytics

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Competitor Analysis** | 7.5 (2171 reviews) | Not enough data | 
| **Follower Analysis** | 7.9 (2369 reviews) | Not enough data | 
| **Post Performance** | 8.6 (2561 reviews) | Not enough data | 
| **Paid Campaign Tracking** | 7.4 (1819 reviews) | Not enough data | 
| **Attribution** | 7.4 (2052 reviews) | Not enough data | 
| **Hashtag Analytics** | 7.6 (1499 reviews) | Not enough data | 
| **Sentiment Analysis** | 7.5 (1459 reviews) | Not enough data | 

#### Reports & Dashboards

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Report Customizability** | 8.1 (2423 reviews) | Not enough data | 
| **Report Exporting** | 8.3 (2385 reviews) | Not enough data | 
| **Scalability** | 8.4 (2459 reviews) | Not enough data | 
| **White Label** | 7.1 (1395 reviews) | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (152 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (165 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (150 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (156 reviews) | Not enough data | 
| **Decision Making** | 6.8 (154 reviews) | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.8/10 | 5560 |
| **Post Planner** | 8.5/10 | 35 |

#### Content & Collaboration

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Content Calendar** | 9.0 (2851 reviews) | 9.3 (15 reviews) | 
| **Content Library** | 8.1 (2584 reviews) | 8.9 (14 reviews) | 
| **Shared Inbox** | 8.0 (2562 reviews) | 7.9 (13 reviews) | 
| **Approval Workflows** | 7.8 (2435 reviews) | 9.2 (11 reviews) | 
| **Users and Permissions** | 8.2 (2547 reviews) | 8.5 (13 reviews) | 
| **Content Creation** | 8.1 (2574 reviews) | 8.3 (13 reviews) | 

#### Social Management

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Social Analytics** | 8.1 (4690 reviews) | 7.8 (26 reviews) | 
| **Social Publishing** | 8.9 (5282 reviews) | 8.5 (33 reviews) | 
| **Campaign Optimization** | 8.2 (4537 reviews) | 8.1 (27 reviews) | 
| **Social Engagement** | 8.4 (4965 reviews) | 8.0 (32 reviews) | 
| **Social Ads** | 7.1 (3489 reviews) | 6.9 (21 reviews) | 
| **Campaign Planning** | 8.0 (2555 reviews) | 8.8 (13 reviews) | 
| **Hashtag Capabilites** | 7.9 (2176 reviews) | 9.8 (7 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (292 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (284 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (329 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (286 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (282 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (283 reviews) | Not enough data | 
| **Decision Making** | 7.2 (276 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 8.0/10 | 707 |
| **Post Planner** | N/A | N/A |

#### Platform Interoperability

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (565 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (61 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (60 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (61 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (62 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (61 reviews) | Not enough data | 
| **Decision Making** | 7.8 (62 reviews) | Not enough data | 

#### Social Functionality

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Social Functionality** | 8.4 (670 reviews) | Not enough data | 

#### Campaign Management

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (677 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (668 reviews) | Not enough data | 
| **Reach** | 8.1 (658 reviews) | Not enough data | 
| **Bulk Editing** | 7.9 (669 reviews) | Not enough data | 
| **Batch Uploading** | 8.1 (668 reviews) | Not enough data | 
| **Brand Safety** | 8.4 (654 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (649 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (634 reviews) | Not enough data | 
| **Budget Pacing** | 7.7 (636 reviews) | Not enough data | 
| **Creative Optimization** | 8.1 (631 reviews) | Not enough data | 
| **Rich Media Capabilties** | 8.0 (622 reviews) | Not enough data | 
| **In-App Ads** | 7.5 (622 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (618 reviews) | Not enough data | 

#### Targeting

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Targeting** | 8.1 (629 reviews) | Not enough data | 
| **Retargeting** | 7.8 (617 reviews) | Not enough data | 
| **Geo-Targeting** | 7.9 (618 reviews) | Not enough data | 
| **Contextual Targeting** | 7.8 (612 reviews) | Not enough data | 

#### Platform

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **API / Integrations** | 7.8 (603 reviews) | Not enough data | 
| **Custom Reports** | 8.3 (619 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (616 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (614 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (603 reviews) | Not enough data | 
| **Customization** | 8.2 (601 reviews) | Not enough data | 
| **Workflow Capability** | 8.3 (604 reviews) | Not enough data | 
| **Internationalization** | 8.0 (590 reviews) | Not enough data | 
| **Notifications** | 8.2 (595 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Post Planner** | N/A | N/A |

#### Responses

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | 7.7/10 | 2327 |
| **Post Planner** | N/A | N/A |

#### Monitoring & Listening

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Social Measurement** | 8.1 (1923 reviews) | Not enough data | 
| **Influencer Identification** | 7.2 (1513 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (730 reviews) | Not enough data | 
| **Keyword Tracking** | 8.0 (692 reviews) | Not enough data | 
| **Trend Analysis** | 7.9 (686 reviews) | Not enough data | 
| **Competitor Analysis** | 7.7 (655 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (65 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (65 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (63 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (65 reviews) | Not enough data | 
| **Decision Making** | 7.5 (65 reviews) | Not enough data | 

#### Data Management & Analysis

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Sentiment Analysis** | 7.5 (1361 reviews) | Not enough data | 
| **Social Reporting** | 8.1 (1875 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.2 (736 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (656 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Hootsuite** | N/A | N/A |
| **Post Planner** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Hootsuite | Post Planner | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Hootsuite (5):** [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)



---
## Reviewer Demographics

### By Company Size

| Segment | Hootsuite | Post Planner | 
|---|---|---|
| **Small-Business** | 59.4% | 93.9% | 
| **Mid-Market** | 28.7% | 6.1% | 
| **Enterprise** | 11.9% | 0% | 

### By Industry

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.7%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Retail:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Public Relations and Communications:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.5%

#### Post Planner

- **Marketing and Advertising:** 26.5%
- **Health, Wellness and Fitness:** 6.1%
- **Online Media:** 6.1%
- **Writing and Editing:** 4.1%
- **Broadcast Media:** 4.1%
- **Computer Software:** 4.1%
- **Professional Training & Coaching:** 4.1%
- **Media Production:** 4.1%
- **Information Technology and Services:** 2.0%
- **Human Resources:** 2.0%
- **Other:** 36.7%

---
## Alternatives

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1117 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4657 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6816 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4021 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2661 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1216 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (905 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)

### Alternatives to Post Planner

- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [MeetEdgar](https://www.g2.com/products/meetedgar/reviews) — 4.3/5 stars (57 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6816 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2944 reviews)
- [SocialBee](https://www.g2.com/products/socialbee/reviews) — 4.7/5 stars (478 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (355 reviews)

---
## Top Discussions

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) — 2 comments
  > **Top comment:** "Hootsuite helps businesses manage their social media presence by allowing them to schedule posts, monitor engagement, and analyze performance across multiple..."

### Post Planner

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hootsuite-vs-post-planner)