Compare Heatmap and Hotjar 
At a Glance
Market Segments
Small-Business (65.9% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
$29.00 Per Month
Free 35 Daily sessions
Heatmap
Star Rating
(44)4.8 out of 5
Market Segments
Small-Business (65.9% of reviews)
Pros & Cons
Entry-Level Pricing
$29.00 Per Month
Browse all 3 pricing plansHotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansHeatmap vs Hotjar
When assessing the two solutions, reviewers found Heatmap easier to use, set up, and administer. Reviewers also preferred doing business with Heatmap overall.
- Reviewers felt that Heatmap meets the needs of their business better than Hotjar.
- When comparing quality of ongoing product support, reviewers felt that Heatmap is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Heatmap over Hotjar.
Pricing
Entry-Level Pricing
Heatmap
Web Analytics
$29.00
Per Month
Essential web analytics built for Ecommerce brands to better understand website performance
- 100% Traffic Coverage
- Custom Web Analytics
- Funnel Dropoff Analysis
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Heatmap
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
9.5
43
8.6
261
Ease of Use
9.5
43
8.9
264
Ease of Setup
9.8
40
9.0
125
Ease of Admin
9.0
7
8.9
115
Quality of Support
9.6
42
8.6
179
Has the product been a good partner in doing business?
8.8
7
8.7
102
Product Direction (% positive)
9.7
41
8.1
257
Features by Category
Metrics
Not enough data
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Reporting
Not enough data
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
52
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.8
7
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
9.3
34
Not enough data
9.3
35
Not enough data
9.5
37
Not enough data
9.5
35
Not enough data
9.4
33
Not enough data
9.8
36
Not enough data
Analysis
9.7
41
8.6
114
9.4
41
8.2
95
8.8
40
8.6
109
9.3
41
8.1
102
9.3
40
8.9
125
Reporting
9.7
41
9.3
153
9.4
39
9.0
147
9.3
41
8.7
127
9.3
39
7.9
106
Categories
Categories
Shared Categories
Heatmap and Hotjar are categorized as Heatmap Tools and E-Commerce Analytics
Unique Categories
Heatmap has no unique categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Software Testing, Survey, and Digital Analytics
Reviews
Reviewers' Company Size
Heatmap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Food & Beverages
22.7%
Marketing and Advertising
20.5%
Consumer Goods
18.2%
Retail
9.1%
Apparel & Fashion
6.8%
Other
22.7%
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Discussions
Heatmap has no discussions with answers
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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