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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial 1 User Per Month
Google Analytics
Star Rating
(6,622)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsGuru
Star Rating
(2,323)4.7 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 User Per Month
Browse all 3 pricing plansGoogle Analytics vs Guru
When assessing the two solutions, reviewers found Guru easier to use, set up, and administer. Reviewers also preferred doing business with Guru overall.
- Reviewers felt that Guru meets the needs of their business better than Google Analytics.
- When comparing quality of ongoing product support, reviewers felt that Guru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Guru over Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableGuru
Free trial
Free Trial
1 User Per Month
The AI-driven platform completely free for 30 days.
- See pricing page
Free Trial
Google Analytics
No trial information availableGuru
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
9.2
1,916
Ease of Use
7.8
5,542
9.2
1,938
Ease of Setup
8.0
2,746
9.3
955
Ease of Admin
8.2
2,602
9.0
476
Quality of Support
7.5
4,586
9.3
1,514
Has the product been a good partner in doing business?
8.3
2,383
9.4
429
Product Direction (% positive)
8.5
5,389
9.2
1,815
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Not enough data
Other
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Content Management
Not enough data
9.3
111
Not enough data
9.3
109
Not enough data
9.3
110
Content Discovery
Not enough data
9.4
111
Not enough data
9.3
109
Not enough data
9.2
108
Not enough data
9.0
104
Not enough data
9.3
102
Not enough data
9.1
105
Generative AI
Not enough data
9.1
69
Not enough data
9.2
70
Administration
Not enough data
9.2
678
Not enough data
9.2
672
Not enough data
9.1
668
Knowledge Management
Not enough data
9.6
793
Not enough data
9.2
741
Not enough data
9.2
701
Compliance
Not enough data
9.2
690
Not enough data
9.1
659
Not enough data
9.2
654
Not enough data
9.1
633
Customer Support
Not enough data
9.2
763
Not enough data
9.2
722
Not enough data
9.0
647
Data Security
Not enough data
9.2
634
Not enough data
9.2
631
Not enough data
9.3
653
Not enough data
9.1
635
Administration
Not enough data
9.2
680
Not enough data
9.3
703
Not enough data
9.4
771
Generative AI
Not enough data
9.0
487
Knowledge Pages
Not enough data
9.0
687
Not enough data
9.1
642
Not enough data
9.0
687
Not enough data
8.8
587
Not enough data
8.9
548
Not enough data
9.1
560
Knowledge Dissemination
Not enough data
8.9
669
Not enough data
9.0
669
Not enough data
9.5
742
Not enough data
9.1
716
Not enough data
9.1
580
Not enough data
9.2
582
Not enough data
9.3
582
Not enough data
9.0
552
Not enough data
9.1
564
Agentic AI - Knowledge Base
Not enough data
8.6
101
Not enough data
9.0
103
Not enough data
8.8
101
Compatibility
Not enough data
9.3
99
Not enough data
8.9
96
Not enough data
8.9
94
Agentic AI - Enterprise Search Software
Not enough data
8.8
45
Not enough data
8.7
43
Not enough data
9.0
44
Not enough data
8.8
42
Not enough data
9.0
44
Not enough data
8.7
43
Search Queries
Not enough data
9.1
95
Not enough data
9.4
99
Not enough data
9.1
92
Not enough data
9.1
88
Not enough data
9.3
96
AI powered search - Enterprise Search Software
Not enough data
8.6
32
Not enough data
8.3
29
Not enough data
9.4
33
Functionality
Not enough data
9.0
94
Not enough data
9.3
98
Not enough data
9.1
96
Compatibility - Enterprise Search Software
Not enough data
8.9
29
Not enough data
9.5
32
Not enough data
8.7
29
Functionality - Enterprise Search Software
Not enough data
8.9
29
Not enough data
9.5
29
Not enough data
9.1
30
Search Queries - Enterprise Search Software
Not enough data
8.9
30
Not enough data
9.5
32
Not enough data
8.4
32
Not enough data
9.3
30
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Responses
Not enough data
8.6
55
Not enough data
8.7
58
Not enough data
9.2
61
Automation - AI Agents
Not enough data
8.7
51
Not enough data
8.3
55
Not enough data
8.2
57
Not enough data
8.8
55
Not enough data
9.0
53
Platform
Not enough data
8.8
59
Not enough data
8.8
53
Not enough data
8.6
57
Autonomy - AI Agents
Not enough data
8.9
57
Not enough data
8.8
56
Not enough data
8.8
58
Not enough data
8.9
56
Generative AI
Not enough data
9.0
61
Not enough data
8.8
59
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Ticket Management - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
IT Support Automation - AI IT Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Guru share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Guru is categorized as Knowledge Base, AI Agents For Business Operations, Contact Center Knowledge Base, Insight Engines, Enterprise Search Software, AI Agent Builders, and AI IT Agents
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Guru
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
14.9%
Information Technology and Services
11.0%
Consumer Services
8.7%
Internet
6.4%
Financial Services
5.9%
Other
53.1%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Do we have any mobile app for Guru?
3 Comments
DF
No there is not, however the Web app does scale to phonesRead more
What does Guru do?
3 Comments
LF
Guru is an all-in-one tool that brings everyone on your teams together and puts all your information in one place: right in your workflow.Read more
How did you start your "knowledge council" and what are some of the early hurdles to overcome?
2 Comments
CA
There's lots of advice on starting and engaging a knowledge council here:...Read more
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