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Compare Gainsight Customer Success and HubSpot Marketing Hub

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At a Glance
Gainsight Customer Success
Gainsight Customer Success
Star Rating
(1,627)4.5 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Gainsight Customer Success
HubSpot Marketing Hub
HubSpot Marketing Hub
Star Rating
(14,289)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans

Gainsight Customer Success vs HubSpot Marketing Hub

When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and administer. However, reviewers preferred doing business with Gainsight Customer Success overall.

  • Reviewers felt that Gainsight Customer Success meets the needs of their business better than HubSpot Marketing Hub.
  • When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Gainsight Customer Success over HubSpot Marketing Hub.
Pricing
Entry-Level Pricing
Gainsight Customer Success
No pricing available
HubSpot Marketing Hub
Marketing Hub Free
$0.00
Browse all 4 pricing plans
Free Trial
Gainsight Customer Success
No trial information available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.6
1,328
8.5
9,604
Ease of Use
8.0
1,360
8.6
11,283
Ease of Setup
6.6
700
8.1
7,003
Ease of Admin
6.9
624
8.5
4,955
Quality of Support
8.5
1,131
8.7
9,086
Has the product been a good partner in doing business?
8.9
634
8.7
4,873
Product Direction (% positive)
9.2
1,330
8.8
9,241
Features by Category
Not enough data
8.0
6,632
Email Marketing
Not enough data
8.8
5528
|
Verified
Not enough data
8.9
5393
|
Verified
Not enough data
8.6
5386
|
Verified
Not enough data
8.8
5091
|
Verified
Online Marketing
Not enough data
8.5
5234
|
Verified
Not enough data
8.2
4560
|
Verified
Not enough data
8.1
4285
|
Verified
Not enough data
8.1
4806
|
Verified
Not enough data
8.1
4448
|
Verified
Lead Management
Not enough data
8.5
4997
|
Verified
Not enough data
8.1
4729
|
Verified
Not enough data
8.4
4840
|
Verified
Not enough data
8.0
4343
|
Verified
Not enough data
8.4
4779
|
Verified
Not enough data
8.2
4514
|
Verified
Not enough data
8.4
4487
|
Verified
Not enough data
8.4
4495
|
Verified
Campaign Management
Not enough data
8.2
4085
|
Verified
Not enough data
7.9
3674
|
Verified
Not enough data
7.9
3624
|
Verified
Not enough data
7.2
2770
|
Verified
Social
Not enough data
7.7
3728
|
Verified
Not enough data
8.1
4132
|
Verified
Not enough data
8.1
4099
|
Verified
Not enough data
8.0
3980
|
Verified
Not enough data
7.7
3201
|
Verified
Reporting & Analytics
Not enough data
8.3
5148
|
Verified
Not enough data
8.0
4812
|
Verified
Not enough data
7.6
3962
|
Verified
Not enough data
7.5
3646
|
Verified
Not enough data
7.7
4064
|
Verified
Platform
Not enough data
8.0
3499
|
Verified
Not enough data
8.5
3528
|
Verified
Not enough data
8.7
3486
|
Verified
Not enough data
8.0
2466
|
Verified
Not enough data
7.4
2365
|
Verified
Not enough data
8.6
3316
|
Verified
Not enough data
7.9
2538
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
290
Not enough data
6.8
288
Not enough data
6.8
287
Not enough data
6.6
289
Not enough data
6.6
287
Not enough data
6.7
289
Integration
Not enough data
8.4
3511
|
Verified
Not enough data
8.0
3195
|
Verified
Not enough data
8.1
2981
|
Verified
8.0
1,160
Not enough data
Customer Information
8.6
1091
|
Verified
Not enough data
8.5
1045
|
Verified
Not enough data
8.4
1036
|
Verified
Not enough data
8.2
1048
|
Verified
Not enough data
8.1
913
|
Verified
Not enough data
7.9
895
|
Verified
Not enough data
8.0
940
|
Verified
Not enough data
Predictions
8.0
926
|
Verified
Not enough data
7.4
815
|
Verified
Not enough data
8.1
887
|
Verified
Not enough data
6.8
640
|
Verified
Not enough data
Platform
8.2
1089
|
Verified
Not enough data
7.9
955
|
Verified
Not enough data
7.8
960
|
Verified
Not enough data
8.1
964
|
Verified
Not enough data
8.1
1008
|
Verified
Not enough data
8.1
1001
|
Verified
Not enough data
8.5
1005
|
Verified
Not enough data
8.6
915
|
Verified
Not enough data
8.4
1031
|
Verified
Not enough data
8.4
1003
|
Verified
Not enough data
Generative AI
7.0
290
Not enough data
7.1
291
Not enough data
Agentic AI - Customer Success
7.6
14
Not enough data
7.6
13
Not enough data
8.7
13
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
Account Data ManagementHide 20 FeaturesShow 20 Features
Not enough data
7.6
1,613
Lead Intelligence
Not enough data
7.8
1156
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1237
Lead Management
Not enough data
8.3
1327
Not enough data
7.5
1155
Not enough data
8.0
1211
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1120
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1155
Not enough data
7.8
1088
Not enough data
7.7
1033
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
7.4
2,057
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Customer Revenue OptimizationHide 14 FeaturesShow 14 Features
7.7
180
Not enough data
Sales Team
7.7
102
Not enough data
Feature Not Available
Not enough data
8.1
139
Not enough data
Intelligence
7.8
123
Not enough data
6.9
109
Not enough data
7.6
102
Not enough data
Mapping
7.6
111
Not enough data
8.1
123
Not enough data
Agentic AI - Customer Revenue Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
90
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
334
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
253
Not enough data
7.2
236
Not enough data
8.2
280
Not enough data
8.3
285
Reporting
Not enough data
8.4
308
Not enough data
8.3
294
Not enough data
8.1
297
Account-Based Orchestration PlatformsHide 15 FeaturesShow 15 Features
Not enough data
7.6
308
Platform Basics
Not enough data
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
8.4
773
Platform Basics
Not enough data
8.2
557
Not enough data
8.5
639
Platform Reporting
Not enough data
8.4
655
Not enough data
8.6
698
Social Media ManagementHide 20 FeaturesShow 20 Features
Not enough data
7.8
2,893
Content & Collaboration
Not enough data
8.3
1274
Not enough data
8.3
1328
Not enough data
8.1
1019
Not enough data
8.3
1094
Not enough data
8.7
1405
Not enough data
8.3
966
Social Management
Not enough data
8.2
2193
Not enough data
8.6
2368
Not enough data
8.4
2104
Not enough data
8.3
2250
Not enough data
8.0
1671
Not enough data
8.2
951
Not enough data
7.3
325
Agentic AI - Social Media Management
Not enough data
6.8
72
Not enough data
7.0
69
Not enough data
7.1
71
Not enough data
6.8
69
Not enough data
7.1
71
Not enough data
7.0
71
Not enough data
7.0
73
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
7.7
518
Platform Basics
Not enough data
8.1
429
Not enough data
8.0
438
Platform Data
Not enough data
8.0
434
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Platform Additional Functionality
Not enough data
8.0
422
Not enough data
8.2
443
Not enough data
8.2
438
Agentic AI - Customer Journey Analytics
Not enough data
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
7.7
210
Not enough data
Analytics
8.8
173
Not enough data
8.6
150
Not enough data
7.9
123
Not enough data
6.8
111
Not enough data
Customization
8.1
144
Not enough data
7.7
104
Not enough data
7.6
102
Not enough data
7.6
97
Not enough data
Generative AI
7.0
47
Not enough data
7.2
49
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.1
1,704
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Social Functionality
Not enough data
8.2
1311
Campaign Management
Not enough data
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
Not enough data
8.0
26
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Not enough data
7.9
1,612
Page Customization
Not enough data
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Page Optimization
Not enough data
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Integrations
Not enough data
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Generative AI
Not enough data
7.1
348
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Account-Based AnalyticsHide 17 FeaturesShow 17 Features
Not enough data
7.8
1,115
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
843
Lead Management
Not enough data
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Marketing Campaigns
Not enough data
8.0
815
Not enough data
7.6
720
Not enough data
7.8
781
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
3,535
Marketing Operations
Not enough data
7.7
2234
|
Verified
Not enough data
8.3
2673
|
Verified
Not enough data
8.0
2443
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
534
Agentic AI - Marketing Analytics
Not enough data
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Gainsight Customer Success
Gainsight Customer Success
HubSpot Marketing Hub
HubSpot Marketing Hub
Gainsight Customer Success and HubSpot Marketing Hub share no categories
Reviews
Reviewers' Company Size
Gainsight Customer Success
Gainsight Customer Success
Small-Business(50 or fewer emp.)
8.4%
Mid-Market(51-1000 emp.)
57.6%
Enterprise(> 1000 emp.)
34.0%
HubSpot Marketing Hub
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
51.6%
Mid-Market(51-1000 emp.)
42.0%
Enterprise(> 1000 emp.)
6.4%
Reviewers' Industry
Gainsight Customer Success
Gainsight Customer Success
Computer Software
39.0%
Information Technology and Services
20.2%
Marketing and Advertising
3.8%
Telecommunications
3.7%
Computer & Network Security
3.4%
Other
29.9%
HubSpot Marketing Hub
HubSpot Marketing Hub
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Gainsight Customer Success
Gainsight Customer Success Alternatives
ChurnZero
ChurnZero
Add ChurnZero
Totango
Totango
Add Totango
Custify
Custify
Add Custify
Planhat
Planhat
Add Planhat
HubSpot Marketing Hub
HubSpot Marketing Hub Alternatives
Demandbase One
Demandbase One
Add Demandbase One
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Constant Contact Advanced Automation
Constant Contact Advanced Automation
Add Constant Contact Advanced Automation
Discussions
Gainsight Customer Success
Gainsight Customer Success Discussions
How do we import notes from our previous history of customer data into gainsites newsfeed
2 Comments
Keith M.
KM
You can create a custom field on the Company object and write a rule to update that value. If you make this an editable rich text field, you can then make...Read more
What is Gainsight used for?
2 Comments
Nicole S.
NS
Organizing information about customers to help those managing the account to document progress.Read more
What is Gainsight PX?
2 Comments
JD
Gainsight PX (Product Experience) allows you to target end users with engagements and guides based on usage analytics and other data, driving product...Read more
HubSpot Marketing Hub
HubSpot Marketing Hub Discussions
What is HubSpot marketing hub?
6 Comments
Jose M B.
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
Vladimir Alexander R.
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
Jen S.
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you. Here's a...Read more