Compare Funnel and WhatConverts 
Featured Products
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Small-Business (87.3% of reviews)
Entry-Level Pricing
Starting at $400.00
$30.00 Per Month
Funnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansWhatConverts
Star Rating
(295)4.9 out of 5
Market Segments
Small-Business (87.3% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WhatConverts excels in conversion tracking, with users praising its ability to simplify the process and provide clear insights into lead sources. One user highlighted how the platform makes it easy to track and validate leads across multiple clients, enhancing workflow efficiency.
- Users say Funnel is recognized for its user-friendly interface and robust data integration capabilities. Reviewers appreciate its stability and the ability to pull data from various platforms seamlessly, making it a top-tier tool for centralizing data.
- According to verified reviews, WhatConverts offers superior customer support, with a notable score reflecting its responsiveness and helpfulness. Users have mentioned that the AI summary of calls is particularly beneficial for informing sales teams, showcasing the platform's commitment to enhancing user experience.
- Reviewers mention that Funnel has a strong reputation for ease of setup, with many users noting the intuitive onboarding process. This has been a significant advantage for those looking to get started quickly without extensive technical knowledge.
- G2 reviewers highlight that WhatConverts provides excellent multi-user access, making it a great choice for teams. Users appreciate how easy it is for team members to collaborate and access lead information in one centralized location, which is crucial for agency work.
- Users report that while Funnel has a solid performance, it sometimes struggles with customer insights, receiving lower ratings in this area compared to WhatConverts. This indicates that users may find WhatConverts more effective for gaining actionable insights from their data.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
Funnel
Free Trial is available
WhatConverts
Free Trial is available
Ratings
Meets Requirements
8.8
141
9.4
262
Ease of Use
8.5
144
9.2
265
Ease of Setup
8.8
103
9.1
232
Ease of Admin
8.9
95
9.4
218
Quality of Support
9.1
138
9.9
257
Has the product been a good partner in doing business?
9.1
94
9.7
218
Product Direction (% positive)
8.7
142
9.7
252
Features by Category
Metrics
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Not enough data
Reporting
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Not enough data
Other
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Artificial Intelligence - Conversation Intelligence
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Generative AI
Not enough data
9.7
5
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Attribution Modeling
Not enough data
9.2
95
Not enough data
8.7
92
Not enough data
8.3
83
Not enough data
9.0
87
Not enough data
8.9
90
Not enough data
8.6
83
Agentic AI - Attribution
Not enough data
6.4
11
Not enough data
6.4
11
Not enough data
6.5
11
Not enough data
5.8
11
Marketing
Not enough data
8.9
84
Not enough data
9.0
84
Not enough data
9.4
95
Not enough data
9.1
100
Reporting
Not enough data
9.3
108
Not enough data
9.2
101
Not enough data
8.8
99
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
Not enough data
8.9
29
Not enough data
8.6
29
Not enough data
8.6
30
Agentic AI - Lead Capture
Not enough data
7.4
18
Not enough data
7.3
18
Data Capture
Not enough data
9.1
30
Not enough data
9.0
31
Not enough data
8.1
31
Not enough data
9.0
31
Analytics
Not enough data
8.8
31
Not enough data
8.6
33
Customization
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
7.9
29
Not enough data
8.7
30
Generative AI
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.0
15
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.1
15
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
8.9
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
9.4
175
Not enough data
9.2
153
Not enough data
9.0
137
Tracking
Not enough data
9.3
170
Not enough data
9.5
169
Not enough data
9.0
159
Analytics
Not enough data
9.4
164
Not enough data
9.6
167
Not enough data
9.2
159
Not enough data
9.0
127
Call Routing
Not enough data
8.7
124
Not enough data
8.2
121
Not enough data
8.4
116
Administration
Not enough data
8.6
127
Not enough data
9.3
136
Not enough data
9.4
155
Agentic AI - Inbound Call Tracking
Not enough data
7.1
24
Not enough data
7.6
24
Not enough data
7.8
23
Marketing Operations
8.3
76
|
Verified
9.2
120
9.0
86
|
Verified
9.2
122
7.7
43
9.0
106
8.4
74
|
Verified
9.3
119
8.0
46
|
Verified
8.4
98
Feature Not Available
8.6
101
Campaign Activity
8.5
81
|
Verified
8.9
120
8.7
83
|
Verified
9.1
133
8.2
68
|
Verified
8.6
107
8.9
84
|
Verified
9.2
118
7.8
41
8.6
98
7.6
41
|
Verified
7.9
93
Agentic AI - Marketing Analytics
7.5
6
5.5
11
6.9
6
5.3
11
6.7
6
5.3
11
Categories
Categories
Shared Categories
Funnel and WhatConverts are categorized as Marketing Analytics
Unique Categories
Funnel is categorized as ETL Tools and Digital Analytics
WhatConverts is categorized as Inbound Call Tracking, Attribution, AI Sales Assistant, Conversation Intelligence, Lead Capture, Lead Intelligence, Lead Scoring, and Speech Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Marketing and Advertising
68.7%
Construction
5.2%
Health, Wellness and Fitness
3.1%
Automotive
2.1%
Consumer Services
2.1%
Other
18.9%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
BD
The question you ask is not clear.
WC offers a good integration of Google Ads that is easy to configure.
WC sends calls and text messages as conversions...Read more
Is there any way to record the calls made by our marketing team?
2 Comments
BD
You could create a tracking number that points to your outside destination numbers and have your outbound callers dial the tracking number. But it would need...Read more
What is WhatConverts used for?
1 Comment
MC
WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to...Read more
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