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Compare FormAssembly and HubSpot Marketing Hub 
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At a Glance
Market Segments
Small-Business (57.6% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
Starting at $59.00 Per Month
$0.00
FormAssembly
Star Rating
(395)4.5 out of 5
Market Segments
Small-Business (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $59.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,284)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansFormAssembly vs HubSpot Marketing Hub
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use. However, reviewers felt that FormAssembly is easier to set up and do business with overall. Both products were equally easy to administer.
- Reviewers felt that FormAssembly meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over FormAssembly.
Pricing
Entry-Level Pricing
FormAssembly
Atlas Explorer
Starting at $59.00
Per Month
The entry-level plan for individuals starting their data collection journey.
- Agentic AI Assistant Builds Forms & Workflows in a Flash
- Unlimited Forms & Responses
- Stripe, Google Sheets, and Google Drive Add-ons Included
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
FormAssembly
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.6
335
8.5
9,600
Ease of Use
8.2
335
8.6
11,279
Ease of Setup
8.4
290
8.1
6,999
Ease of Admin
8.5
299
8.5
4,953
Quality of Support
8.5
310
8.7
9,083
Has the product been a good partner in doing business?
8.9
282
8.7
4,871
Product Direction (% positive)
7.8
324
8.8
9,237
Features by Category
Email Marketing
Not enough data
8.8
5528
|
Verified
Not enough data
8.9
5393
|
Verified
Not enough data
8.6
5386
|
Verified
Not enough data
8.8
5091
|
Verified
Online Marketing
Not enough data
8.5
5234
|
Verified
Not enough data
8.2
4560
|
Verified
Not enough data
8.1
4285
|
Verified
Not enough data
8.1
4806
|
Verified
Not enough data
8.1
4448
|
Verified
Lead Management
Not enough data
8.5
4996
|
Verified
Not enough data
8.1
4729
|
Verified
Not enough data
8.4
4840
|
Verified
Not enough data
8.0
4342
|
Verified
Not enough data
8.4
4779
|
Verified
Not enough data
8.2
4513
|
Verified
Not enough data
8.4
4487
|
Verified
Not enough data
8.4
4495
|
Verified
Campaign Management
Not enough data
8.2
4085
|
Verified
Not enough data
7.9
3674
|
Verified
Not enough data
7.9
3623
|
Verified
Not enough data
7.2
2769
|
Verified
Social
Not enough data
7.7
3728
|
Verified
Not enough data
8.1
4132
|
Verified
Not enough data
8.1
4098
|
Verified
Not enough data
8.0
3979
|
Verified
Not enough data
7.7
3201
|
Verified
Reporting & Analytics
Not enough data
8.3
5147
|
Verified
Not enough data
8.0
4812
|
Verified
Not enough data
7.6
3962
|
Verified
Not enough data
7.5
3646
|
Verified
Not enough data
7.7
4064
|
Verified
Platform
Not enough data
8.0
3498
|
Verified
Not enough data
8.5
3527
|
Verified
Not enough data
8.7
3486
|
Verified
Not enough data
8.0
2466
|
Verified
Not enough data
7.4
2365
|
Verified
Not enough data
8.6
3316
|
Verified
Not enough data
7.9
2538
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
289
Not enough data
6.8
288
Not enough data
6.8
287
Not enough data
6.6
289
Not enough data
6.6
287
Not enough data
6.7
289
Integration
Not enough data
8.4
3510
|
Verified
Not enough data
8.0
3195
|
Verified
Not enough data
8.1
2981
|
Verified
Lead Intelligence
Not enough data
7.8
1156
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1237
Lead Management
Not enough data
8.3
1327
Not enough data
7.5
1155
Not enough data
8.0
1211
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1120
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1155
Not enough data
7.8
1088
Not enough data
7.7
1033
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
253
Not enough data
7.2
236
Not enough data
8.2
280
Not enough data
8.3
285
Reporting
Not enough data
8.4
308
Not enough data
8.3
294
Not enough data
8.1
297
Platform Basics
Not enough data
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
557
Not enough data
8.5
639
Platform Reporting
Not enough data
8.4
655
Not enough data
8.6
698
Content & Collaboration
Not enough data
8.3(won by default)
1274
Not enough data
8.3(won by default)
1328
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1405
Not enough data
8.3(won by default)
966
Social Management
Not enough data
8.2(won by default)
2192
Not enough data
8.6(won by default)
2367
Not enough data
8.4(won by default)
2104
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
951
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Platform Basics
Not enough data
8.1
429
Not enough data
8.0
438
Platform Data
Not enough data
8.0
434
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Platform Additional Functionality
Not enough data
8.0
422
Not enough data
8.2
443
Not enough data
8.2
438
Agentic AI - Customer Journey Analytics
Not enough data
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Social Functionality
Not enough data
8.2
1311
Campaign Management
Not enough data
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Page Optimization
Not enough data
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Integrations
Not enough data
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Generative AI
Not enough data
7.1
348
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Lead Monitoring
8.6
34
|
Verified
Not enough data
8.8
33
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
30
|
Verified
Not enough data
9.2
38
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
Analytics
9.1
34
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
Customization
9.0
43
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.2
37
|
Verified
Not enough data
9.3
41
|
Verified
Not enough data
Survey Management
9.2
55
Not enough data
9.1
61
Not enough data
8.3
47
Not enough data
8.9
49
Not enough data
Survey Customization
8.8
57
Not enough data
8.7
58
Not enough data
7.9
43
Not enough data
7.3
27
Not enough data
Survey Insights
8.1
48
Not enough data
8.5
25
Not enough data
9.1
56
Not enough data
8.8
41
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
25
Not enough data
8.7
23
Not enough data
Data Control
8.7
14
Not enough data
9.1
20
Not enough data
9.4
20
Not enough data
Agentic AI - Drag and Drop App Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
9.0
89
Not enough data
8.6
92
Not enough data
9.1
85
Not enough data
8.1
91
Not enough data
Additional Functionality
8.5
76
Not enough data
6.4
44
Not enough data
8.4
83
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
843
Lead Management
Not enough data
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Marketing Campaigns
Not enough data
8.0
814
Not enough data
7.6
720
Not enough data
7.8
781
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
8.6
22
Not enough data
8.3
23
Not enough data
8.1
21
Not enough data
8.4
18
Not enough data
Data Control
8.3
17
Not enough data
8.3
19
Not enough data
9.0
20
Not enough data
Publishing
8.7
20
Not enough data
8.8
23
Not enough data
8.3
18
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2234
|
Verified
Not enough data
8.3
2673
|
Verified
Not enough data
8.0
2443
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
534
Agentic AI - Marketing Analytics
Not enough data
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
FormAssembly and HubSpot Marketing Hub share no categories
Unique Categories
FormAssembly is categorized as Online Form Builder, No-Code Development Platforms, Lead Capture, Salesforce AppExchange Apps, Survey, and Drag and Drop App Builder
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
FormAssembly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
34.6%
Higher Education
14.7%
Education Management
6.3%
Information Technology and Services
5.2%
Computer Software
3.1%
Other
36.1%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
FormAssembly has no discussions with answers
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
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VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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