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Compare HubSpot Marketing Hub and eTrigue 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (48.7% of reviews)
Entry-Level Pricing
$0.00
$600.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,491)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing planseTrigue
Star Rating
(49)4.3 out of 5
Market Segments
Small-Business (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user satisfaction, with many praising its easy-to-use interface that simplifies campaign management. Users appreciate how the automation tools save time by handling follow-up tasks efficiently.
- Users say eTrigue stands out for its strong lead nurturing capabilities, making it easy to track engagement and score leads accurately. This feature helps align sales and marketing teams, which is crucial for converting prospects into customers.
- Reviewers mention that HubSpot Marketing Hub offers a comprehensive suite of tools that integrate seamlessly, allowing businesses to manage their marketing efforts effectively. This interconnectedness is highlighted as a significant advantage by users who value efficiency.
- According to verified reviews, eTrigue is noted for its intuitive platform that simplifies the setup of automated campaigns. Users find it a solid tool for managing campaigns and tracking how prospects interact with their content.
- G2 reviewers highlight that while HubSpot Marketing Hub has a higher overall satisfaction score, eTrigue's users appreciate its quality of support, which is rated higher than HubSpot's. This indicates that eTrigue may provide more responsive assistance when users encounter issues.
- Users report that HubSpot Marketing Hub's entry-level pricing is a significant advantage, as it offers a free tier that allows small businesses to start without upfront costs. In contrast, eTrigue's higher starting price may be a barrier for some smaller organizations.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
- Includes all product features & full functionality, live support, unlimited: users, landing pages, forms and emails.
Free Trial
HubSpot Marketing Hub
Free Trial is available
eTrigue
No trial information availableRatings
Meets Requirements
8.5
9,729
8.7
36
Ease of Use
8.6
11,413
8.8
37
Ease of Setup
8.1
7,123
8.6
23
Ease of Admin
8.5
4,996
9.0
21
Quality of Support
8.7
9,200
9.2
34
Has the product been a good partner in doing business?
8.7
4,914
9.4
21
Product Direction (% positive)
8.9
9,369
8.1
36
Features by Category
Email Marketing
8.8
5582
|
Verified
8.6
30
|
Verified
8.9
5432
|
Verified
9.0
29
|
Verified
8.6
5401
|
Verified
8.0
29
|
Verified
8.8
5124
|
Verified
9.0
24
|
Verified
Online Marketing
8.5
5276
|
Verified
8.0
28
|
Verified
8.2
4573
|
Verified
7.5
21
|
Verified
8.1
4297
|
Verified
7.5
16
|
Verified
8.1
4812
|
Verified
7.6
16
|
Verified
8.1
4455
|
Verified
8.4
19
|
Verified
Lead Management
8.5
5028
|
Verified
8.6
29
|
Verified
8.1
4740
|
Verified
8.5
27
|
Verified
8.4
4855
|
Verified
8.6
27
|
Verified
8.0
4362
|
Verified
8.4
20
|
Verified
8.4
4804
|
Verified
8.8
30
|
Verified
8.2
4526
|
Verified
8.6
23
|
Verified
8.4
4500
|
Verified
8.7
26
|
Verified
8.4
4529
|
Verified
7.5
21
|
Verified
Campaign Management
8.2
4104
|
Verified
8.9
24
|
Verified
7.9
3685
|
Verified
9.1
23
|
Verified
7.9
3631
|
Verified
8.1
13
|
Verified
7.2
2775
|
Verified
8.0
5
Social
7.7
3733
|
Verified
8.5
8
8.1
4137
|
Verified
8.5
9
|
Verified
8.1
4118
|
Verified
8.8
8
|
Verified
8.0
3984
|
Verified
8.3
7
7.7
3204
|
Verified
Not enough data
Reporting & Analytics
8.3
5196
|
Verified
8.6
30
|
Verified
8.0
4823
|
Verified
8.3
24
|
Verified
7.6
3975
|
Verified
7.9
18
|
Verified
7.5
3659
|
Verified
7.4
12
|
Verified
7.7
4069
|
Verified
7.5
12
|
Verified
Platform
7.9
3523
|
Verified
8.2
15
|
Verified
8.5
3561
|
Verified
7.8
6
8.7
3493
|
Verified
9.0
16
|
Verified
8.0
2470
|
Verified
7.6
7
|
Verified
7.4
2368
|
Verified
8.5
9
|
Verified
8.6
3327
|
Verified
8.9
16
|
Verified
7.9
2543
|
Verified
8.5
11
|
Verified
Agentic AI - Marketing Automation
6.8
296
Not enough data
6.7
288
Not enough data
6.8
290
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3518
|
Verified
8.9
18
|
Verified
8.0
3204
|
Verified
8.6
13
|
Verified
8.1
2989
|
Verified
7.6
9
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1241
Not enough data
Lead Management
8.3
1330
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1332
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
968
Not enough data
Social Management
8.2(won by default)
2194
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
953
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
434
Not enough data
8.5
485
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2237
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2875
|
Verified
Not enough data
8.3
3119
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
537
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and eTrigue are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
eTrigue has no unique categories
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eTrigue
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Information Technology and Services
20.5%
Computer Software
17.9%
Marketing and Advertising
10.3%
Publishing
5.1%
Internet
5.1%
Other
41.0%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
eTrigue has no discussions with answers
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