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Compare Emma by Marigold and Nimble CRM 
Featured Products
At a Glance
Market Segments
Small-Business (49.6% of reviews)
Small-Business (75.8% of reviews)
Entry-Level Pricing
$99.00 Per Month
$29.90 1 seat Per Month
Emma by Marigold
Star Rating
(547)4.0 out of 5
Market Segments
Small-Business (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 4 pricing plansNimble CRM
Star Rating
(1,109)4.5 out of 5
Market Segments
Small-Business (75.8% of reviews)
Pros & Cons
Entry-Level Pricing
$29.90 1 seat Per Month
Browse all 2 pricing plansEmma by Marigold vs Nimble CRM
When assessing the two solutions, reviewers found Nimble CRM easier to use, set up, and administer. Reviewers also preferred doing business with Nimble CRM overall.
- Reviewers felt that Nimble CRM meets the needs of their business better than Emma by Marigold.
- When comparing quality of ongoing product support, reviewers felt that Nimble CRM is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Nimble CRM over Emma by Marigold.
Pricing
Entry-Level Pricing
Emma by Marigold
Emma Lite
$99.00
Per Month
Marketers who need to nail the basics.
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support
Nimble CRM
Monthly
$29.90
1 seat Per Month
- 25,000 Contacts
- 2 GB/User Storage
- Microsoft 365 & Google Workspace Integration
Free Trial
Emma by Marigold
No trial information availableNimble CRM
Free Trial is available
Ratings
Meets Requirements
8.3
473
8.5
937
Ease of Use
8.3
475
8.9
942
Ease of Setup
8.2
189
9.0
434
Ease of Admin
8.2
185
9.0
394
Quality of Support
8.2
416
8.9
840
Has the product been a good partner in doing business?
8.3
179
9.1
385
Product Direction (% positive)
7.6
466
9.2
934
Features by Category
Sales Force Automation
Not enough data
8.9
698
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
639
|
Verified
Not enough data
8.3
666
|
Verified
Not enough data
7.6
407
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
7.7
382
|
Verified
Not enough data
7.7
390
|
Verified
Not enough data
8.2
470
|
Verified
Marketing Automation
Not enough data
8.0
526
|
Verified
Not enough data
7.9
467
|
Verified
Not enough data
8.5
559
|
Verified
Not enough data
7.7
413
|
Verified
Customer Support
Not enough data
8.1
437
Not enough data
8.3
458
Not enough data
8.3
482
Not enough data
7.7
368
Not enough data
7.9
378
Reporting & Analytics
Not enough data
7.8
540
|
Verified
Not enough data
8.4
603
|
Verified
Not enough data
7.8
462
|
Verified
Mobile & Social
Not enough data
8.5
579
|
Verified
Not enough data
8.7
650
|
Verified
Not enough data
7.9
531
|
Verified
Platform
Not enough data
7.7
308
|
Verified
Not enough data
8.0
282
Not enough data
8.1
285
|
Verified
Not enough data
7.0
141
Not enough data
6.5
128
Not enough data
7.5
243
Not enough data
8.8
324
|
Verified
Not enough data
7.7
225
Integration
Not enough data
8.3
299
|
Verified
Not enough data
7.8
272
|
Verified
Not enough data
7.5
256
|
Verified
Generative AI
Not enough data
6.2
75
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.7
389
|
Verified
Not enough data
8.0
385
|
Verified
Not enough data
8.8
368
|
Verified
Not enough data
8.3
389
|
Verified
Not enough data
8.8
392
|
Verified
Not enough data
8.3
383
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
8.6
67
|
Verified
Not enough data
8.4
53
|
Verified
Not enough data
Reporting & Analytics
8.0
249
|
Verified
Not enough data
8.5
360
|
Verified
Not enough data
Generative AI
8.1
16
Not enough data
8.0
16
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.1
144
|
Verified
Not enough data
7.3
92
|
Verified
Not enough data
7.6
85
|
Verified
Not enough data
7.8
27
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
21
|
Verified
Not enough data
Data Availability
Not enough data
9.0
428
Not enough data
8.7
414
Not enough data
8.1
322
|
Verified
Not enough data
6.7
24
Data Accuracy
Not enough data
8.7
416
Not enough data
8.7
404
Not enough data
6.9
23
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
8.7
186
|
Verified
Not enough data
9.1
210
Not enough data
8.3
196
|
Verified
Not enough data
8.2
187
|
Verified
Not enough data
8.0
155
Features
Not enough data
8.5
338
Not enough data
8.4
344
Not enough data
8.4
334
|
Verified
Not enough data
8.6
367
|
Verified
Not enough data
8.8
405
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
395
|
Verified
Not enough data
8.1
363
|
Verified
Not enough data
8.6
375
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
7.4
7
Not enough data
7.5
6
Not enough data
7.1
7
Not enough data
6.7
8
Not enough data
Tracking
7.1
8
Not enough data
6.3
8
Not enough data
8.7
9
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
Reporting
7.9
8
Not enough data
6.7
7
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.9
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.8
6
Not enough data
Edit
8.1
8
Not enough data
8.5
8
Not enough data
8.1
7
Not enough data
Logistics
7.9
8
Not enough data
5.6
6
Not enough data
6.9
6
Not enough data
7.3
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
7.8
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
SMS Platform
9.4
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.0
5
Not enough data
Platform Data
8.1
6
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
8.1
6
Additional Functionality
Not enough data
7.8
6
Not enough data
4.7
6
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
5.7
5
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
5.1
13
Not enough data
5.4
13
Not enough data
4.9
13
Not enough data
5.6
13
Personalization
Not enough data
6.4
15
Not enough data
5.5
14
Not enough data
7.4
14
Not enough data
5.8
15
Administrative
Not enough data
6.1
14
Not enough data
6.7
13
Not enough data
6.0
13
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.5
268
Not enough data
8.5
261
Not enough data
8.3
252
Customizations
Not enough data
8.6
281
Not enough data
8.3
259
Not enough data
8.6
279
Not enough data
8.1
251
Not enough data
8.5
273
Generative AI
Not enough data
6.3
60
Categories
Categories
Shared Categories
Emma by Marigold and Nimble CRM are categorized as Email Marketing
Unique Categories
Emma by Marigold is categorized as Email Template Builder, Personalization, Personalization Engines, Email Deliverability, Transactional Email, Landing Page Builders, SMS Marketing, and Email Testing
Nimble CRM is categorized as Email Tracking, CRM, Sales Intelligence, Online Form Builder, and Sales Performance Management
Reviews
Reviewers' Company Size
Emma by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nimble CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.8%
Higher Education
9.0%
Non-Profit Organization Management
8.8%
Education Management
5.0%
Computer Software
4.4%
Other
58.0%
Marketing and Advertising
14.8%
Information Technology and Services
9.4%
Computer Software
5.9%
Management Consulting
4.8%
Internet
4.5%
Other
60.6%
Alternatives
Discussions
WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?
1 Comment
SM
I agree, there are areas that need work, but overall it is a great tool.
If you have a specific problem, inform them so they might be able to develop a...Read more
Emma by Marigold has no more discussions with answers
Does Nimble integrate with Quick Books Online Simple Start?
4 Comments
JK
Hi Kathy,
We do not integrate directly with Quickbooks Online Simple Start or QBO at this time. But you may use the Nimble Smart Contacts App while in QBO...Read more
Pre-populated database
3 Comments
BM
No. Nimble doesn't offer any leads. You have to populate your database with your own contacts.Read more
Does Nimble integrate with Gmail/Outlook?
3 Comments
BM
Yes, Nimble integrates with both + with G Suite and Office365.Read more
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