Compare Drift and Kustomer 
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Mid-Market (66.0% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
Starting at $89.00 1 User Per Month
Drift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansKustomer
Star Rating
(512)4.5 out of 5
Market Segments
Mid-Market (66.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $89.00 1 User Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Kustomer excels in providing a user-friendly interface, making it easy for teams to centralize customer information. Users appreciate how simple it is to find the data they need daily, which enhances their overall efficiency.
- Users say that Drift stands out for its quick implementation process, with many highlighting the ability to launch chatbots using templates in just a few hours. This rapid setup allows businesses to engage potential customers immediately, which is a significant advantage for demand generation.
- Reviewers mention that Kustomer's customer support is highly professional and responsive, contributing to a positive user experience. This level of support is particularly beneficial for teams that rely on the platform for daily operations and need assistance with integrations.
- According to verified reviews, Drift's calling feature is a notable highlight, allowing users to directly call customers during chats. This capability enhances real-time engagement and helps facilitate immediate conversations, which users find valuable.
- G2 reviewers indicate that while Drift has a strong feature set, it sometimes struggles with meeting specific workflow needs, leading to configuration challenges for some users. This can impact the overall satisfaction for teams with unique requirements.
- Users report that Kustomer's integration capabilities with other applications, such as Shopify, are seamless, making it a preferred choice for businesses looking to streamline their operations. This integration helps users manage customer interactions more effectively across different platforms.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Kustomer
Enterprise
Starting at $89.00
1 User Per Month
Essential CX tools for growing teams—
powerful, affordable, and built to scale
- Conversational Timeline
- Tasks and Automations
- Data & File Storage
Free Trial
Drift
Free Trial is available
Kustomer
No trial information availableRatings
Meets Requirements
8.7
1,019
8.9
387
Ease of Use
8.7
1,032
8.8
402
Ease of Setup
8.4
508
8.6
212
Ease of Admin
8.5
473
8.1
152
Quality of Support
8.8
940
9.0
369
Has the product been a good partner in doing business?
8.9
472
8.8
148
Product Direction (% positive)
8.9
997
8.8
377
Features by Category
Ticket and Case Management
Not enough data
9.2
184
|
Verified
Not enough data
9.1
188
|
Verified
Not enough data
8.9
192
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.9
163
|
Verified
Not enough data
8.9
182
|
Verified
Not enough data
9.2
182
|
Verified
Not enough data
9.1
183
|
Verified
Generative AI
Not enough data
7.9
49
Not enough data
8.4
49
Agentic AI - Help Desk
Not enough data
7.8
43
Not enough data
7.9
43
Not enough data
8.1
43
Communication Channels
Not enough data
8.9
165
|
Verified
Not enough data
9.3
190
|
Verified
Not enough data
9.1
165
|
Verified
Not enough data
8.5
163
|
Verified
Not enough data
8.7
152
Platform
Not enough data
8.0
82
8.4
461
|
Verified
8.7
169
|
Verified
Not enough data
9.2
124
|
Verified
Not enough data
8.9
120
|
Verified
Not enough data
8.4
157
|
Verified
Not enough data
8.5
156
|
Verified
Messenger
8.5
203
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
Channels
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Not enough data
Customers
8.6
225
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
246
|
Verified
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
278
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Not enough data
Platform
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Not enough data
Generative AI
7.7
84
Not enough data
7.7
82
Not enough data
Conversational Platform
8.6
167
9.0
185
8.4
117
9.1
180
8.7
128
9.1
166
8.6
92
8.9
86
Support Automation
Feature Not Available
9.0
162
8.4
147
9.0
177
8.7
138
9.3
156
8.4
92
8.6
89
Generative AI
7.9
31
8.3
54
7.7
31
8.4
54
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
7.3
43
7.7
81
7.5
43
7.3
81
6.9
42
Communication
9.2
543
|
Verified
8.9
156
|
Verified
8.5
539
|
Verified
8.9
174
|
Verified
7.8
323
|
Verified
9.0
144
|
Verified
8.6
415
|
Verified
8.8
134
|
Verified
7.9
189
8.1
84
Internal Use
8.4
461
|
Verified
8.7
169
|
Verified
8.7
471
|
Verified
9.1
153
|
Verified
8.5
472
|
Verified
8.2
90
8.2
409
|
Verified
8.8
152
|
Verified
8.3
372
|
Verified
9.0
157
|
Verified
8.1
402
|
Verified
9.0
174
|
Verified
Generative AI
7.4
20
8.3
33
Self-Service Experience
8.1
57
8.9
89
8.2
53
8.7
86
Feature Not Available
8.6
67
8.2
51
8.3
50
8.5
57
8.6
54
Self-Service Platform
8.6
57
9.0
58
8.7
60
8.9
58
8.2
59
8.5
52
8.6
59
9.0
56
Agentic AI - Customer Self-Service
Not enough data
7.8
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.3
19
Generative AI
Not enough data
8.2(won by default)
23
Not enough data
8.3(won by default)
23
Process
Not enough data
8.8(won by default)
40
Not enough data
9.2(won by default)
44
Not enough data
9.4(won by default)
45
Channels
Not enough data
9.6(won by default)
45
Not enough data
9.0(won by default)
42
Not enough data
9.2(won by default)
42
Not enough data
9.1(won by default)
41
Not enough data
9.3(won by default)
41
Insight
Not enough data
9.1(won by default)
42
Not enough data
8.7(won by default)
45
Not enough data
8.4(won by default)
40
Not enough data
8.7(won by default)
43
Generative AI
Not enough data
8.0
35
Not enough data
8.3
35
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.3
7
Automation
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.8
7
Autonomy
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.1
7
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and Kustomer are categorized as Conversational Support, Live Chat, and Customer Self-Service
Unique Categories
Drift is categorized as Business Scheduling, AI Sales Assistant, Conversational Marketing, Chatbots, Bot Platforms, and Customer Service Automation
Kustomer is categorized as AI Customer Support Agents, AI Agent Builders, Digital Customer Service Platforms, Social Customer Service, Help Desk, and AI Agents For Business Operations
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kustomer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Consumer Services
13.2%
Retail
11.6%
Health, Wellness and Fitness
6.1%
Apparel & Fashion
5.7%
Food & Beverages
5.5%
Other
58.0%
Alternatives
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
How can we get a ticket ID ?
1 Comment
HL
The ticket ID is the string of characters in the URL after the "events" portion. For example, if you have a ticket open, you will...Read more
Is there a way currently follow a customer in different ways such as a label so you can sort your follows by sales, shipping issues, parts replacement, follow up order. Not to be confused with the (labeling of a interaction) but current interactions that I need to go back to as a agent to check on my customer for a specific reason.
1 Comment
ED
All the conversations are in your search field and they are shown in the timeline. Read more
How can I post a note with out it closing
1 Comment
ED
You can add internal note by clicking on note and it will be visible only for the users of your company :) Read more
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