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Compare D&B Rev.Up ABX and Optimove 
Featured Products
At a Glance
Market Segments
Mid-Market (41.1% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
D&B Rev.Up ABX
Star Rating
(108)4.4 out of 5
Market Segments
Mid-Market (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about D&B Rev.Up ABXOptimove
Star Rating
(234)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveD&B Rev.Up ABX vs Optimove
When assessing the two solutions, reviewers found Optimove easier to use and administer. However, reviewers preferred the ease of set up, and doing business with D&B Rev.Up ABX overall.
- Reviewers felt that Optimove meets the needs of their business better than D&B Rev.Up ABX.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over D&B Rev.Up ABX.
Pricing
Entry-Level Pricing
D&B Rev.Up ABX
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
D&B Rev.Up ABX
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
8.4
101
8.7
198
Ease of Use
8.4
105
8.6
199
Ease of Setup
8.1
44
8.0
115
Ease of Admin
8.3
35
8.8
66
Quality of Support
8.7
96
9.3
197
Has the product been a good partner in doing business?
9.2
34
9.1
67
Product Direction (% positive)
9.1
102
9.3
193
Features by Category
Email Marketing
Not enough data
9.2
130
|
Verified
Not enough data
9.3
138
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.7
124
|
Verified
Online Marketing
Not enough data
7.6
94
Not enough data
8.1
113
|
Verified
Not enough data
9.2
137
|
Verified
Not enough data
8.6
116
|
Verified
Not enough data
8.2
96
Lead Management
Not enough data
8.4
106
|
Verified
Not enough data
8.6
111
Not enough data
9.3
135
|
Verified
Not enough data
8.3
101
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.6
113
|
Verified
Campaign Management
Not enough data
8.8
119
|
Verified
Not enough data
8.1
96
Not enough data
8.5
118
|
Verified
Not enough data
7.5
93
Social
Not enough data
7.2
84
Not enough data
7.4
88
Not enough data
7.4
91
Not enough data
7.2
85
Not enough data
7.2
88
Reporting & Analytics
Not enough data
8.9
127
|
Verified
Not enough data
8.1
100
|
Verified
Not enough data
8.4
114
|
Verified
Not enough data
8.5
125
|
Verified
Not enough data
7.2
86
Platform
Not enough data
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
9
Integration
Not enough data
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Data Availability
8.6
20
Not enough data
8.9
19
Not enough data
9.0
19
Not enough data
8.5
8
Not enough data
Data Accuracy
8.4
19
Not enough data
8.7
18
Not enough data
7.7
8
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.8
15
Not enough data
8.5
16
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
8.3
14
Not enough data
8.1
14
Not enough data
Features
8.7
19
Not enough data
7.9
18
Not enough data
8.8
16
Not enough data
9.0
16
Not enough data
8.9
17
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
8.7
15
Not enough data
8.6
13
Not enough data
Lead Intelligence
8.9
22
|
Verified
Not enough data
9.0
21
Not enough data
8.9
19
Not enough data
Lead Management
8.6
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
Marketing Campaigns
8.5
19
Not enough data
8.3
18
Not enough data
8.6
19
Not enough data
8.7
19
|
Verified
Not enough data
8.8
18
Not enough data
Campaign Execution
8.9
19
Not enough data
8.8
20
Not enough data
8.9
19
Not enough data
8.8
20
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.4
9
|
Verified
8.5
71
|
Verified
8.9
9
|
Verified
8.5
72
|
Verified
9.1
9
8.2
63
8.3
9
|
Verified
8.5
78
|
Verified
Intelligence
9.1
9
|
Verified
8.7
82
|
Verified
8.3
8
|
Verified
8.7
85
|
Verified
9.3
9
|
Verified
8.3
78
|
Verified
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
8
Not enough data
9.2
8
Not enough data
Platform Reporting
9.3
9
Not enough data
9.4
9
Not enough data
Platform Basics
8.9
18
Not enough data
Platform Data
8.7
18
Not enough data
8.9
18
Not enough data
Platform Additional Functionality
8.1
18
Not enough data
8.8
18
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.8
17
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.9
17
|
Verified
Not enough data
Discovery
9.0
15
|
Verified
Not enough data
8.5
21
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Management
8.2
16
|
Verified
Not enough data
8.9
17
|
Verified
Not enough data
Platform
7.6
18
|
Verified
Not enough data
9.0
17
|
Verified
Not enough data
Agentic AI - Personalization
Not enough data
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
22
Not enough data
9.1
17
Not enough data
9.1
23
Not enough data
Lead Management
8.4
20
Not enough data
9.2
22
Not enough data
9.2
23
Not enough data
Marketing Campaigns
8.0
18
Not enough data
7.9
18
Not enough data
8.3
16
Not enough data
8.1
17
Not enough data
9.1
17
Not enough data
Data Availability - Marketing Account Intelligence
9.0
5
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
5
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.5
24
Not enough data
8.4
24
Not enough data
8.0
23
Not enough data
Lead Management
8.1
24
Not enough data
8.3
24
Not enough data
8.3
24
Not enough data
Marketing Campaigns
8.4
24
Not enough data
7.8
23
Not enough data
8.3
24
Not enough data
8.0
22
Not enough data
8.3
23
Not enough data
8.3
23
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
92
|
Verified
Not enough data
8.9
98
|
Verified
Not enough data
9.1
98
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
102
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
D&B Rev.Up ABX and Optimove are categorized as Customer Data Platform (CDP) and Personalization
Unique Categories
D&B Rev.Up ABX is categorized as Lead-to-Account Matching and Routing, Buyer Intent Data Providers, Account Data Management, Lead Scoring, Visitor Identification, Marketing Account Intelligence, Account-Based Analytics, Account-Based Web and Content Experiences, Account-Based Advertising, Account-Based Orchestration Platforms, and Sales Intelligence
Optimove is categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Reviews
Reviewers' Company Size
D&B Rev.Up ABX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
25.0%
Computer Software
14.8%
Marketing and Advertising
9.3%
Telecommunications
4.6%
Accounting
4.6%
Other
41.7%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Alternatives
Discussions
D&B Rev.Up ABX has no discussions with answers
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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