# Customer.io vs Drip Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Customer.io excels in its **customization capabilities** , with users highlighting its robust connectivity and flexibility. Many appreciate how it is built for developers, allowing for the sending of custom events and attributes, which enhances the overall user experience.
- **Users say** that Drip shines in its **automation features** , which save time and allow processes to run independently once set up. Reviewers find the basic setup easy to navigate, making it a great choice for those new to email marketing.
- **According to verified reviews** , Customer.io's **Visual Workflow Builder** is a standout feature, enabling users to create complex logic-based flows effortlessly. This tool is particularly praised for its ability to handle branching scenarios, making it a favorite among those who require intricate campaign setups.
- **Reviewers mention** that Drip's **customer service** is a significant advantage, with many users expressing satisfaction with the support provided, especially when dealing with issues like emails being marked as spam. This level of support contributes to a smoother user experience.
- **Users highlight** that Customer.io is continuously evolving, with recent updates introducing new functionalities, including AI features. This commitment to improvement keeps the platform relevant and user-friendly, appealing to both coders and non-coders alike.
- **G2 reviewers note** that while Drip offers strong **e-commerce integration** , allowing users to transform raw store data into actionable insights, Customer.io provides a more comprehensive suite of features for those looking for advanced marketing automation capabilities.



| | Customer.io | Drip | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 826 | 474 | 
| **Largest Market Segment** | Small-Business (58.7% of reviews) | Small-Business (92.6% of reviews) | 
| **Entry Level Price** | Starting at $100.00 Per Month | Free Trial Per Month | 

---
## Top Pros & Cons

### Customer.io

Pros:
- Ease of Use (250 reviews)
- Automation (158 reviews)

Cons:
- Learning Curve (98 reviews)
- Missing Features (83 reviews)

### Drip

Pros:
- Automation (8 reviews)
- Automation Efficiency (8 reviews)

Cons:
- Expensive (4 reviews)
- Lack of Integrations (4 reviews)

---
## Ratings Comparison
| Rating | Customer.io | Drip | 
|---|---|---|
  | **Meets Requirements** | 8.7 (666 reviews) | 8.8 (373 reviews) | 
  | **Ease of Use** | 8.3 (688 reviews) | 8.5 (373 reviews) | 
  | **Ease of Setup** | 8.0 (479 reviews) | 8.3 (206 reviews) | 
  | **Ease of Admin** | 8.6 (278 reviews) | 8.7 (200 reviews) | 
  | **Quality of Support** | 8.6 (594 reviews) | 8.8 (360 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (277 reviews) | 8.9 (199 reviews) | 
  | **Product Direction (% positive)** | 9.1 (660 reviews) | 8.6 (368 reviews) | 

---
## Pricing

### Customer.io

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $100.00 Per Month

Description: For small companies who are gaining momentum.

Key Features:
- Send emails, push, in-app, SMS, webhooks
-  Track custom events and attributes
- Visual workflow builder

[Browse all 3 editions](https://www.g2.com/products/customer-io/pricing)

#### Free Trial

Yes

### Drip

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial Per Month

Description: 14-day free trial (no credit card required)

Key Features:
- Access to All Features
- Free Migration
- No Credit Card Required

[Browse all 2 editions](https://www.g2.com/products/drip/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.5/10 | 530 |
| **Drip** | 8.0/10 | 302 |

#### Email Marketing

| Feature | Customer.io | Drip | 
|---|---|---|
| **Building and Personalizing Emails** | 8.8 (450 reviews) ✓ Verified | 8.7 (277 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (426 reviews) ✓ Verified | 9.1 (273 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.4 (395 reviews) ✓ Verified | 8.5 (251 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (389 reviews) ✓ Verified | 9.2 (239 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Customer.io | Drip | 
|---|---|---|
| **Landing Pages and Forms** | 6.3 (331 reviews) | 7.1 (178 reviews) ✓ Verified | 
| **Dynamic Content** | 8.0 (360 reviews) ✓ Verified | 8.1 (186 reviews) ✓ Verified | 
| **A/B Testing** | 8.3 (385 reviews) ✓ Verified | 7.7 (148 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (361 reviews) ✓ Verified | 8.6 (212 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Feature Not Available | 8.0 (29 reviews) | 

#### Lead Management

| Feature | Customer.io | Drip | 
|---|---|---|
| **Marketing Lead Database** | 7.4 (336 reviews) ✓ Verified | 8.3 (209 reviews) ✓ Verified | 
| **Data Quality Management** | 7.6 (330 reviews) | 8.1 (190 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (404 reviews) ✓ Verified | 8.8 (245 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (310 reviews) | 8.1 (198 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.7 (337 reviews) ✓ Verified | 8.5 (210 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.3 (334 reviews) ✓ Verified | 8.3 (203 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (315 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.3 (323 reviews) ✓ Verified | 7.8 (126 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Customer.io | Drip | 
|---|---|---|
| **Program Management** | 7.7 (344 reviews) | 8.4 (140 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.0 (320 reviews) | 7.9 (87 reviews) | 
| **Calendaring** | Feature Not Available | 7.5 (68 reviews) | 
| **Budgeting** | Feature Not Available | 6.5 (55 reviews) | 

#### Social

| Feature | Customer.io | Drip | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.1 (23 reviews) | 
| **Social Sharing** | 6.6 (306 reviews) | 7.9 (23 reviews) | 
| **Social Campaigns** | Feature Not Available | 7.7 (79 reviews) ✓ Verified | 
| **Social Media Engagement** | Feature Not Available | 8.1 (24 reviews) | 
| **Social Media Advertising** | Feature Not Available | 7.8 (78 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Customer.io | Drip | 
|---|---|---|
| **Basic Reporting** | 7.8 (391 reviews) ✓ Verified | 7.9 (242 reviews) ✓ Verified | 
| **Web Analytics** | 6.9 (332 reviews) ✓ Verified | 7.8 (179 reviews) ✓ Verified | 
| **ROI Analytics** | 6.5 (321 reviews) | 7.4 (143 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.3 (310 reviews) | 7.5 (139 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Feature Not Available | 7.1 (23 reviews) | 

#### Platform

| Feature | Customer.io | Drip | 
|---|---|---|
| **Customization ** | 8.3 (379 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **Workflow Capability** | 8.5 (395 reviews) ✓ Verified | 8.7 (135 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (358 reviews) ✓ Verified | 8.6 (121 reviews) ✓ Verified | 
| **Internationalization** | 7.7 (332 reviews) ✓ Verified | 7.5 (65 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.7 (348 reviews) ✓ Verified | 7.5 (17 reviews) | 
| **Performance and Reliability** | 8.7 (378 reviews) ✓ Verified | 8.7 (135 reviews) ✓ Verified | 
| **Output Document Generation** | 7.2 (313 reviews) ✓ Verified | 7.6 (72 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Customer.io | Drip | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (69 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (69 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (63 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (65 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (66 reviews) | Not enough data | 
| **Decision Making** | 6.3 (67 reviews) | Not enough data | 

#### Integration

| Feature | Customer.io | Drip | 
|---|---|---|
| **Data Import & Export Tools** | 8.3 (377 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (386 reviews) ✓ Verified | 8.3 (125 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.6 (344 reviews) ✓ Verified | 7.9 (104 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 286 |
| **Drip** | N/A | N/A |

#### Administration

| Feature | Customer.io | Drip | 
|---|---|---|
| **Template Creation** | 8.1 (267 reviews) | Not enough data | 
| **Preset Template Availability** | 7.4 (235 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.1 (252 reviews) | Not enough data | 
| **Email Segmentation** | 8.9 (267 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.7 (237 reviews) | Not enough data | 
| **Notifications** | 7.8 (243 reviews) | Not enough data | 

#### Integrations

| Feature | Customer.io | Drip | 
|---|---|---|
| **Webhooks** | 8.6 (237 reviews) | Not enough data | 
| **Event Tracking API** | 8.5 (240 reviews) | Not enough data | 
| **Mail Send API** | 8.4 (205 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.2 (178 reviews) | Not enough data | 

#### Platform

| Feature | Customer.io | Drip | 
|---|---|---|
| **Custom Tracking Domain** | 8.2 (210 reviews) | Not enough data | 
| **Multiple Domains** | 8.2 (205 reviews) | Not enough data | 
| **Dedicated IP** | 7.9 (200 reviews) | Not enough data | 
| **Documentation** | 8.2 (240 reviews) ✓ Verified | Not enough data | 
| **Sender Reputation Management** | 7.8 (218 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.2 (243 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.9 (216 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (240 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **Drip** | 8.6/10 | 58 |

#### Visitor Behavior

| Feature | Customer.io | Drip | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (39 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.6 (40 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.1 (33 reviews) ✓ Verified | 

#### Templates

| Feature | Customer.io | Drip | 
|---|---|---|
| **Library** | Not enough data | 8.2 (40 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (36 reviews) ✓ Verified | 

#### Personalization

| Feature | Customer.io | Drip | 
|---|---|---|
| **Recommendation** | Not enough data | 8.8 (36 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.5 (33 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.8 (36 reviews) ✓ Verified | 
| **Search** | Not enough data | 7.9 (22 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.2 (28 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.2 (29 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.7 (34 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 9.1 (39 reviews) ✓ Verified | 

#### Multichannel

| Feature | Customer.io | Drip | 
|---|---|---|
| **Web** | Not enough data | Feature Not Available | 
| **Email** | Not enough data | 9.1 (43 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.9 (39 reviews) ✓ Verified | 

#### Administration 

| Feature | Customer.io | Drip | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 9.1 (44 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (47 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.9 (47 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.7 (50 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Customer.io | Drip | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 8.1/10 | 124 |
| **Drip** | N/A | N/A |

#### Campaigns

| Feature | Customer.io | Drip | 
|---|---|---|
| **Customize** | 8.6 (114 reviews) | Not enough data | 
| **Scheduling** | 8.7 (111 reviews) | Not enough data | 
| **Retarget** | 8.3 (106 reviews) | Not enough data | 
| **Segmentation** | 8.8 (119 reviews) | Not enough data | 
| **Triggered Notifications** | 8.8 (113 reviews) | Not enough data | 

#### Analytics

| Feature | Customer.io | Drip | 
|---|---|---|
| **Campaign Performance** | 8.3 (115 reviews) | Not enough data | 
| **Audience Insights** | 7.6 (105 reviews) | Not enough data | 

#### Optimization

| Feature | Customer.io | Drip | 
|---|---|---|
| **A/B Testing** | 8.5 (111 reviews) | Not enough data | 
| **Personalization** | 8.8 (113 reviews) | Not enough data | 
| **Rich Notifications** | 8.0 (109 reviews) | Not enough data | 
| **Integrations** | 8.5 (112 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Customer.io | Drip | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.5 (14 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | N/A | N/A |
| **Drip** | 8.1/10 | 107 |

#### Templates

| Feature | Customer.io | Drip | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.4 (96 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 7.3 (36 reviews) | 
| **Mobile Responsive** | Not enough data | 8.3 (10 reviews) | 

#### Edit

| Feature | Customer.io | Drip | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.1 (83 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.6 (58 reviews) | 
| **HTML** | Not enough data | 8.5 (78 reviews) ✓ Verified | 

#### Logistics

| Feature | Customer.io | Drip | 
|---|---|---|
| **Analytics** | Not enough data | 8.1 (93 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.2 (71 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (48 reviews) | 
| **Shareable Link** | Not enough data | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Customer.io | Drip | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Customer.io | Drip | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 95 |
| **Drip** | N/A | N/A |

#### Text Messaging

| Feature | Customer.io | Drip | 
|---|---|---|
| **Bulk SMS** | 8.5 (85 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Text Scheduler** | 8.3 (79 reviews) | Not enough data | 
| **Automatic Replies** | Feature Not Available | Not enough data | 
| **Automatic URL Shortening** | 6.8 (74 reviews) | Not enough data | 
| **MMS Marketing** | 6.5 (76 reviews) | Not enough data | 
| **Personalization** | 8.7 (86 reviews) | Not enough data | 
| **Transactional SMS** | 8.2 (78 reviews) | Not enough data | 

#### SMS Platform

| Feature | Customer.io | Drip | 
|---|---|---|
| **Reporting** | 7.5 (81 reviews) | Not enough data | 
| **Automation** | 8.3 (84 reviews) | Not enough data | 
| **White Label** | 7.2 (72 reviews) | Not enough data | 
| **Text-to-Landline** | 6.2 (70 reviews) | Not enough data | 
| **Short Codes** | 6.7 (70 reviews) | Not enough data | 
| **API Integration** | 8.3 (82 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Customer.io | Drip | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (17 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (17 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (17 reviews) | Not enough data | 
| **Decision Making** | 6.7 (18 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.1/10 | 101 |
| **Drip** | N/A | N/A |

#### Data Sourcing

| Feature | Customer.io | Drip | 
|---|---|---|
| **Data Enrichment** | 7.5 (91 reviews) | Not enough data | 
| **Expandability** | 7.7 (93 reviews) | Not enough data | 
| **Content Marketing** | 7.3 (95 reviews) | Not enough data | 
| **Multiple Devices** | 8.2 (93 reviews) | Not enough data | 

#### Intelligence

| Feature | Customer.io | Drip | 
|---|---|---|
| **Marketing Metrics** | 7.3 (89 reviews) | Not enough data | 
| **Predictive Modeling** | 5.8 (87 reviews) | Not enough data | 
| **Recommendation Engine** | 5.8 (85 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 5.7/10 | 35 |
| **Drip** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Customer.io | Drip | 
|---|---|---|
| **Autonomous Task Execution** | 5.5 (33 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (33 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (32 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.7 (32 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (32 reviews) | Not enough data | 
| **Decision Making** | 5.5 (33 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Customer.io** | 7.4/10 | 78 |
| **Drip** | N/A | N/A |

#### Analysis

| Feature | Customer.io | Drip | 
|---|---|---|
| **Application Attribution** | Feature Not Available | Not enough data | 
| **Campaign Analysis** | 8.0 (68 reviews) | Not enough data | 
| **Uninstall Tracking** | 6.2 (55 reviews) | Not enough data | 
| **Custom Dashboards** | Feature Not Available | Not enough data | 

#### Campaigns

| Feature | Customer.io | Drip | 
|---|---|---|
| **Proximity Marketing** | 7.3 (56 reviews) | Not enough data | 
| **Push Notifications** | 8.0 (62 reviews) | Not enough data | 
| **Bulk SMS** | 7.4 (62 reviews) | Not enough data | 
| **Two-Way Text Messaging** | Feature Not Available | Not enough data | 
| **Email Campaigns** | 9.3 (69 reviews) | Not enough data | 
| **Audience Segmentation** | 9.2 (70 reviews) | Not enough data | 

#### Engagement

| Feature | Customer.io | Drip | 
|---|---|---|
| **Coupons and Promotions** | 6.9 (53 reviews) | Not enough data | 

#### Platform

| Feature | Customer.io | Drip | 
|---|---|---|
| **Optimization** | 8.0 (61 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | Feature Not Available | Not enough data | 
| **Internationalization** | 7.6 (59 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Customer.io | Drip | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.9 (6 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Customer.io (6):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Drip (2):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Customer.io | Drip | 
|---|---|---|
| **Small-Business** | 58.7% | 92.6% | 
| **Mid-Market** | 37.9% | 6.1% | 
| **Enterprise** | 3.4% | 1.3% | 

### By Industry

#### Customer.io

- **Computer Software:** 14.8%
- **Financial Services:** 13.4%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 8.2%
- **Health, Wellness and Fitness:** 5.2%
- **Hospital & Health Care:** 2.5%
- **Internet:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Consumer Services:** 2.4%
- **Insurance:** 2.1%
- **Other:** 37.6%

#### Drip

- **Marketing and Advertising:** 15.8%
- **Health, Wellness and Fitness:** 7.0%
- **Computer Software:** 6.6%
- **E-Learning:** 5.5%
- **Retail:** 5.0%
- **Internet:** 4.8%
- **Information Technology and Services:** 3.9%
- **Professional Training & Coaching:** 3.5%
- **Music:** 2.6%
- **Consumer Goods:** 2.4%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Customer.io

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [OneSignal](https://www.g2.com/products/onesignal/reviews) — 4.7/5 stars (1181 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)

### Alternatives to Drip

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1183 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2561 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14731 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1107 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (738 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

---
## Top Discussions

### Customer.io

- Title: [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) — 2 comments
  > **Top comment:** "customer.io is an incredibly feature-packed combination of user messaging services into one platform."
- Title: [Is it available in Bangladesh?](https://www.g2.com/discussions/is-it-available-in-bangladesh) — 1 comment, 2 upvotes
  > **Top comment:** "Visit ClimaxRecovery or send an email to info@climaxrecovery.com +1 909 248 4443
Provide all necessary information
Recovery process starts, and your..."
- Title: [What is the best way to make automations a smoother process?](https://www.g2.com/discussions/what-is-the-best-way-to-make-automations-a-smoother-process) — 1 comment, 1 upvote
  > **Top comment:** "Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation..."
- Title: [how is this site for mails?](https://www.g2.com/discussions/36887-how-is-this-site-for-mails) — 1 comment, 1 upvote
  > **Top comment:** "I don't know"

### Drip

- Title: [What is Smart Drip System?](https://www.g2.com/discussions/51368-what-is-smart-drip-system) — 1 comment, 1 upvote
  > **Top comment:** "What is Smart Drip System"
- Title: [Can I integrate or combine Drip with other (cloud) software application?](https://www.g2.com/discussions/30976-can-i-integrate-or-combine-drip-with-other-cloud-software-application) — 1 comment, 1 upvote
  > **Top comment:** "Hey Chiejoung! Short answer: Absolutely! Drip integrates with over 90 3rd party platforms, so you've got a lot to choose from! You can check those out here:..."
- Title: [should I check out klaviyo?](https://www.g2.com/discussions/30771-should-i-check-out-klaviyo) — 1 comment, 1 upvote
  > **Top comment:** "It's possible that I'm biased, but I would say there's no need for you to check out Klaviyo :) We'll take care of you at Drip, I promise."
- Title: [How good is your deliverability? As good as the bigger guys?](https://www.g2.com/discussions/deliverability) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we use Sendgrid, which is extremely reliable, fast and secure. Companies such as Uber, Airbnb, Spotify, and Heroku use SendGrid, among many others."
- Title: [Does Drip replace typical email service providers or work alongside them?](https://www.g2.com/discussions/email-templates-730196cf-42bd-4e64-b133-79312b2df902) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Drip is a full-featured email service provider and is designed to handle all of your email marketing and marketing automation needs, from gathering emails..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/customer-io-vs-drip)