Compare Customer.io and Drip 
Featured Products
At a Glance
Market Segments
Small-Business (58.8% of reviews)
Small-Business (92.8% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial Per Month
Customer.io
Star Rating
(732)4.4 out of 5
Market Segments
Small-Business (58.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansDrip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Customer.io excels in its customization capabilities, with users highlighting its robust connectivity and flexibility. Many appreciate how it is built for developers, allowing for the sending of custom events and attributes, which enhances the overall user experience.
- Users say that Drip shines in its automation features, which save time and allow processes to run independently once set up. Reviewers find the basic setup easy to navigate, making it a great choice for those new to email marketing.
- According to verified reviews, Customer.io's Visual Workflow Builder is a standout feature, enabling users to create complex logic-based flows effortlessly. This tool is particularly praised for its ability to handle branching scenarios, making it a favorite among those who require intricate campaign setups.
- Reviewers mention that Drip's customer service is a significant advantage, with many users expressing satisfaction with the support provided, especially when dealing with issues like emails being marked as spam. This level of support contributes to a smoother user experience.
- Users highlight that Customer.io is continuously evolving, with recent updates introducing new functionalities, including AI features. This commitment to improvement keeps the platform relevant and user-friendly, appealing to both coders and non-coders alike.
- G2 reviewers note that while Drip offers strong e-commerce integration, allowing users to transform raw store data into actionable insights, Customer.io provides a more comprehensive suite of features for those looking for advanced marketing automation capabilities.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Free Trial
Customer.io
Free Trial is available
Drip
Free Trial is available
Ratings
Meets Requirements
8.7
610
8.8
372
Ease of Use
8.3
623
8.5
372
Ease of Setup
7.9
421
8.3
205
Ease of Admin
8.6
278
8.7
200
Quality of Support
8.7
544
8.8
359
Has the product been a good partner in doing business?
9.0
277
8.9
199
Product Direction (% positive)
9.2
598
8.6
367
Features by Category
Email Marketing
8.8
416
|
Verified
8.7
276
|
Verified
8.8
399
|
Verified
9.1
272
|
Verified
8.4
388
|
Verified
8.5
250
|
Verified
8.3
371
|
Verified
9.2
238
|
Verified
Online Marketing
6.3
330
7.1
177
|
Verified
8.0
354
|
Verified
8.2
185
|
Verified
8.3
379
|
Verified
7.7
148
|
Verified
7.9
358
|
Verified
8.7
211
|
Verified
Feature Not Available
8.0
29
Lead Management
7.4
332
|
Verified
8.3
208
|
Verified
7.6
331
8.1
190
|
Verified
8.6
377
|
Verified
8.8
244
|
Verified
6.8
311
8.1
198
|
Verified
7.6
332
|
Verified
8.5
209
|
Verified
7.3
329
|
Verified
8.3
202
|
Verified
7.3
315
8.4
169
|
Verified
7.3
322
|
Verified
7.8
126
|
Verified
Campaign Management
7.7
338
8.4
140
|
Verified
7.0
320
7.9
87
Feature Not Available
7.5
67
Feature Not Available
6.5
54
Social
Feature Not Available
7.1
22
6.5
306
7.9
23
Feature Not Available
7.7
79
|
Verified
Feature Not Available
8.1
24
Feature Not Available
7.8
78
|
Verified
Reporting & Analytics
7.7
374
|
Verified
7.9
242
|
Verified
6.9
332
|
Verified
7.8
179
|
Verified
6.5
322
7.4
143
|
Verified
6.3
311
7.5
139
|
Verified
Feature Not Available
7.1
23
Platform
8.2
369
|
Verified
8.1
124
|
Verified
8.5
366
|
Verified
8.7
134
|
Verified
8.5
358
|
Verified
8.6
120
|
Verified
7.8
329
|
Verified
7.4
64
|
Verified
7.7
347
|
Verified
7.5
16
8.8
359
|
Verified
8.7
134
|
Verified
7.2
312
|
Verified
7.6
71
|
Verified
Agentic AI - Marketing Automation
6.3
66
Not enough data
6.4
67
Not enough data
6.7
62
Not enough data
6.3
64
Not enough data
6.2
63
Not enough data
6.3
66
Not enough data
Integration
8.3
372
|
Verified
8.4
125
|
Verified
8.3
369
|
Verified
8.3
124
|
Verified
7.6
336
|
Verified
7.9
103
|
Verified
Administration
8.1
265
Not enough data
7.4
235
Not enough data
8.1
251
Not enough data
8.9
265
Not enough data
7.7
237
Not enough data
7.8
243
Not enough data
Integrations
8.6
236
Not enough data
8.5
240
Not enough data
8.4
205
Not enough data
7.2
177
Not enough data
Platform
8.2
209
Not enough data
8.2
204
Not enough data
7.9
199
Not enough data
8.2
239
|
Verified
Not enough data
7.8
217
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Visitor Behavior
Not enough data
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Templates
Not enough data
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Personalization
Not enough data
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Multichannel
Not enough data
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Administration
Not enough data
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
114
Not enough data
8.7
111
Not enough data
8.3
106
Not enough data
8.8
119
Not enough data
8.8
113
Not enough data
Analytics
8.3
114
Not enough data
7.6
104
Not enough data
Optimization
8.5
111
Not enough data
8.8
113
Not enough data
8.0
109
Not enough data
8.4
111
Not enough data
Agentic AI - Push Notification
6.4
14
Not enough data
6.9
14
Not enough data
6.5
14
Not enough data
Templates
Not enough data
8.4
96
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
36
Not enough data
8.3
10
Edit
Not enough data
8.1
83
|
Verified
Not enough data
8.6
58
Not enough data
8.5
78
|
Verified
Logistics
Not enough data
8.1
93
|
Verified
Not enough data
7.2
71
|
Verified
Not enough data
8.6
48
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.5
83
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
Feature Not Available
Not enough data
6.8
74
Not enough data
6.5
76
Not enough data
8.7
86
Not enough data
8.2
78
Not enough data
SMS Platform
7.5
81
Not enough data
8.3
84
Not enough data
7.2
72
Not enough data
6.2
70
Not enough data
6.7
70
Not enough data
8.3
82
Not enough data
Agentic AI - SMS Marketing
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Not enough data
Data Sourcing
7.5
92
Not enough data
7.7
94
Not enough data
7.3
96
Not enough data
8.2
94
Not enough data
Intelligence
7.3
90
Not enough data
5.8
87
Not enough data
5.8
86
Not enough data
Agentic AI - Personalization
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Not enough data
Analysis
Feature Not Available
Not enough data
8.0
68
Not enough data
6.2
55
Not enough data
Feature Not Available
Not enough data
Campaigns
7.3
56
Not enough data
8.0
62
Not enough data
7.3
61
Not enough data
Feature Not Available
Not enough data
9.3
68
Not enough data
9.2
70
Not enough data
Engagement
6.9
53
Not enough data
Platform
8.0
61
Not enough data
Feature Not Available
Not enough data
7.6
59
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Drip are categorized as Marketing Automation
Unique Categories
Customer.io is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Mobile Marketing, and Customer Data Platform (CDP)
Drip is categorized as Email Template Builder and E-Commerce Personalization
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.0%
Financial Services
13.5%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.7%
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
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