2026 Best Software Awards are here!See the list

Compare Closely and Instantly

Save
    Log in to your account
    to save comparisons,
    products and more.
At a Glance
Closely
Closely
Star Rating
(196)4.6 out of 5
Market Segments
Small-Business (94.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Browse all 4 pricing plans
Instantly
Instantly
Star Rating
(4,020)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Instantly excels in user support, with many users praising the responsive customer service that quickly addresses queries and issues. In contrast, while Closely has a solid support system, it doesn't receive the same level of acclaim, which may leave some users feeling less supported.
  • Users say that Closely offers a visually appealing dashboard and detailed campaign statistics, making it easier for users to track their outreach efforts. However, Instantly's dashboard is also noted for its extensive options and features, such as the supersearch function, which allows for precise filtering of leads, enhancing the user experience.
  • Reviewers mention that Closely's setup process is straightforward, allowing users to quickly launch campaigns that integrate LinkedIn and email outreach. On the other hand, Instantly also provides a user-friendly interface, but some users find its multitude of features can be overwhelming at first, despite the overall ease of use.
  • According to verified reviews, Instantly shines in lead management capabilities, with users appreciating features like unlimited domain additions and domain warm-up options. Closely, while effective, has received lower ratings in lead quality and analysis, indicating potential areas for improvement in its lead management functionalities.
  • Users highlight that both platforms cater primarily to small businesses, but Instantly has a broader user base and more recent reviews, suggesting a more active community and ongoing development. Closely, while popular among small businesses, has fewer recent reviews, which may indicate less engagement or updates.
  • G2 reviewers indicate that while both products have their strengths, Instantly's overall higher satisfaction ratings reflect a more robust feature set and user experience. Closely's users appreciate its automation capabilities, but the feedback suggests that Instantly may provide a more comprehensive solution for lead generation and outreach.
Pricing
Entry-Level Pricing
Closely
Free
$0.00
Per Month
Browse all 4 pricing plans
Instantly
Free
Free Trial
Per Month
Browse all 4 pricing plans
Free Trial
Closely
No trial information available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.0
121
9.3
3,417
Ease of Use
9.2
126
9.4
3,591
Ease of Setup
9.0
56
9.2
2,757
Ease of Admin
9.1
50
9.4
1,842
Quality of Support
9.1
120
9.6
3,389
Has the product been a good partner in doing business?
8.9
50
9.5
1,815
Product Direction (% positive)
9.3
96
9.8
3,451
Features by Category
Not enough data
8.7
214
Sales Force Automation
Not enough data
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Marketing Automation
Not enough data
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Customer Support
Not enough data
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Reporting & Analytics
Not enough data
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Mobile & Social
Not enough data
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Platform
Not enough data
8.7
191
Not enough data
8.9
186
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Integration
Not enough data
9.2
157
Not enough data
8.9
155
Not enough data
8.8
152
Generative AI
Not enough data
8.7
115
Agentic AI - CRM
Not enough data
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
8.9
2,613
Email Marketing
Not enough data
8.9
2339
Not enough data
9.3
2370
Not enough data
9.5
2376
Not enough data
9.4
2341
Not enough data
9.6
2402
Not enough data
9.4
2352
Not enough data
9.1
2231
Not enough data
9.1
2053
Not enough data
8.4
1943
Reporting & Analytics
Not enough data
9.2
2298
Not enough data
9.2
2303
Generative AI
Not enough data
8.7
1402
Not enough data
8.7
1406
Agentic AI - Email Marketing
Not enough data
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Integration
Not enough data
9.3
2335
Not enough data
8.9
2201
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
9.1
614
Data Availability
Not enough data
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Data Accuracy
Not enough data
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
9.0
462
Not enough data
9.2
467
Not enough data
9.4
504
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Features
Not enough data
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Account Data ManagementHide 20 FeaturesShow 20 Features
Not enough data
8.8
238
Lead Intelligence
Not enough data
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Lead Management
Not enough data
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Marketing Campaigns
Not enough data
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Campaign Execution
Not enough data
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
493
Lead Facilitation
Not enough data
8.8
436
Not enough data
9.0
410
Not enough data
9.4
454
Not enough data
8.9
404
Organization
Not enough data
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Performance Analysis
Not enough data
8.8
406
Not enough data
9.2
432
Sales Analysis
Not enough data
8.6
443
Not enough data
8.7
404
Generative AI
Not enough data
9.0
289
Not enough data
9.0
286
Agentic AI - AI Sales Assistant
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
9.1
1,767
Diagnosis
Not enough data
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1578
Not enough data
9.2
1479
Tracking
Not enough data
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1557
Not enough data
9.1
1473
Not enough data
9.0
1466
Reporting
Not enough data
9.3
1615
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1587
Agentic AI - Email Deliverability
Not enough data
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
8.1
302
Integrated Workflows
Not enough data
8.3
241
Not enough data
9.2
266
Not enough data
7.0
229
Not enough data
7.4
228
Not enough data
8.2
249
Not enough data
7.7
231
Not enough data
7.9
240
Repeatability and Reportability
Not enough data
8.0
223
Not enough data
8.3
226
Not enough data
8.4
223
Not enough data
7.9
229
Not enough data
7.4
220
AI and Automation
Not enough data
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
229
Not enough data
8.1
217
Generative AI
Not enough data
8.3
223
Agentic AI - Sales Engagement
Not enough data
8.1
75
Not enough data
8.2
75
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.9
74
7.7
13
8.7
549
Lead Intelligence
7.9
13
9.2
508
7.4
13
8.9
500
7.6
12
9.0
505
6.9
12
9.0
503
8.6
12
8.5
513
Agentic AI - Lead Intelligence
Not enough data
7.5
8
Not enough data
8.6
12
Agentic AI - Lead Mining
Not enough data
8.8
11
Not enough data
8.3
11
Visitor IdentificationHide 1 FeatureShow 1 Feature
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Not enough data
8.9
1,015
Agentic AI - Email Tracking
Not enough data
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Analytics
Not enough data
9.3
928
Not enough data
9.2
901
Not enough data
8.9
861
Customizations
Not enough data
9.3
889
Not enough data
9.5
922
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Generative AI
Not enough data
8.9
637
Categories
Categories
Shared Categories
Closely
Closely
Instantly
Instantly
Closely and Instantly are categorized as Lead Intelligence
Reviews
Reviewers' Company Size
Closely
Closely
Small-Business(50 or fewer emp.)
94.2%
Mid-Market(51-1000 emp.)
4.7%
Enterprise(> 1000 emp.)
1.0%
Instantly
Instantly
Small-Business(50 or fewer emp.)
95.5%
Mid-Market(51-1000 emp.)
4.4%
Enterprise(> 1000 emp.)
0.2%
Reviewers' Industry
Closely
Closely
Marketing and Advertising
38.2%
Computer Software
8.4%
Information Technology and Services
5.2%
Management Consulting
3.7%
Professional Training & Coaching
3.1%
Other
41.4%
Instantly
Instantly
Marketing and Advertising
45.4%
Computer Software
8.6%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.1%
Other
29.6%
Alternatives
Closely
Closely Alternatives
Waalaxy
Waalaxy
Add Waalaxy
Apollo.io
Apollo.io
Add Apollo.io
ZoomInfo Sales
ZoomInfo Sales
Add ZoomInfo Sales
UpLead
UpLead
Add UpLead
Instantly
Instantly Alternatives
Apollo.io
Apollo.io
Add Apollo.io
ZoomInfo Sales
ZoomInfo Sales
Add ZoomInfo Sales
Reply
Reply
Add Reply
Snov.io
Snov.io
Add Snov.io
Discussions
Closely
Closely Discussions
Monty the Mongoose crying
Closely has no discussions with answers
Instantly
Instantly Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails b) Searching for prospects Read more
Monty the Mongoose crying
Instantly has no more discussions with answers