Compare CTM (formerly CallTrackingMetrics) and Calabrio ONE 
Featured Products
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
$79.00 Per Month
No pricing available
CTM (formerly CallTrackingMetrics)
Star Rating
(760)4.5 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansCalabrio ONE
Star Rating
(381)4.5 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Calabrio ONESummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CTM (formerly CallTrackingMetrics) excels in tracking and analyzing client calls, with users highlighting its ability to separate leads based on various sources like Google Ads and organic traffic. This feature is particularly beneficial for marketers looking to understand which campaigns drive high-quality leads.
- Users say Calabrio ONE stands out for its all-in-one platform capabilities, integrating workforce management, quality monitoring, and analytics. Reviewers appreciate this unified setup, which allows teams to manage all aspects of contact center operations seamlessly.
- According to verified reviews, CTM has a significantly higher G2 Score, indicating greater overall user satisfaction. Users frequently mention its advanced capabilities in analyzing customer communications, which helps in making informed marketing decisions.
- Reviewers mention that while Calabrio ONE offers high accuracy in workforce management, it faces challenges in user experience compared to CTM. Some users find it less intuitive, although they do appreciate the ease of initial setup.
- Users highlight that both products provide quality support, but CTM receives slightly higher praise for being a good business partner, with users noting its responsiveness and helpfulness in addressing their needs.
- G2 reviewers indicate that while Calabrio ONE is favored in mid-market segments, CTM is particularly well-suited for small businesses, with a larger percentage of its reviews coming from this demographic, suggesting it may better cater to the needs of smaller teams.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Calabrio ONE
No pricing availableFree Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Calabrio ONE
No trial information availableRatings
Meets Requirements
9.1
631
8.8
304
Ease of Use
8.6
637
9.0
312
Ease of Setup
8.4
534
8.6
219
Ease of Admin
8.6
530
8.5
143
Quality of Support
9.0
586
9.0
288
Has the product been a good partner in doing business?
9.2
525
8.8
144
Product Direction (% positive)
9.1
630
9.1
300
Features by Category
Call Analytics
9.6
54
|
Verified
Not enough data
8.4
33
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
45
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.7
40
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
6.8
11
Not enough data
Agentic AI - Conversation Intelligence
5.8
6
Not enough data
5.3
6
Not enough data
6.1
6
Not enough data
5.6
6
Not enough data
6.7
6
Not enough data
5.8
6
Not enough data
4.7
6
Not enough data
Quality Assurance
Not enough data
9.3
75
Not enough data
8.9
74
Not enough data
9.0
76
Engagement
Not enough data
8.7
77
Not enough data
9.2
75
Not enough data
9.1
73
Performance
Not enough data
8.6
69
Not enough data
9.2
75
Generative AI
Not enough data
9.3
23
Not enough data
9.1
23
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Workforce Management
Not enough data
9.1
147
|
Verified
Not enough data
8.9
147
|
Verified
Not enough data
9.2
149
|
Verified
Not enough data
8.8
140
|
Verified
Not enough data
8.3
137
Administration
Not enough data
8.7
145
|
Verified
Not enough data
8.9
146
|
Verified
Not enough data
8.7
149
|
Verified
Not enough data
8.9
147
|
Verified
Not enough data
8.8
145
|
Verified
Feedback Management
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
8.5
26
Feedback Analysis
Not enough data
8.3
23
Not enough data
7.2
23
Not enough data
7.6
20
Feedback Sources
Not enough data
8.5
16
Not enough data
8.2
17
Not enough data
8.1
14
Not enough data
8.1
18
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
6.9
14
Not enough data
7.6
13
Not enough data
Calling
9.8
18
Not enough data
9.2
17
Not enough data
9.5
18
Not enough data
9.5
16
Not enough data
9.2
17
Not enough data
Contacts
9.5
16
Not enough data
9.4
16
Not enough data
9.4
16
Not enough data
Insights
8.2
17
Not enough data
8.9
17
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
8.6
15
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
Not enough data
8.5
8
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Feedback
8.1
8
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
8.8
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
231
Not enough data
Analytics
9.0
296
Not enough data
9.3
300
Not enough data
8.7
271
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
150
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Platform
Not enough data
8.5
76
Not enough data
8.4
71
Not enough data
8.5
76
Not enough data
8.9
76
Not enough data
9.1
77
Not enough data
8.4
78
Not enough data
8.6
75
Not enough data
8.3
76
Workforce Management Platform Features
Not enough data
8.9
82
Not enough data
9.1
87
Not enough data
9.1
87
Not enough data
9.0
86
Not enough data
8.8
78
Not enough data
8.6
80
Not enough data
9.0
86
Not enough data
8.8
83
Not enough data
8.2
82
Not enough data
7.9
77
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Calabrio ONE are categorized as Speech Analytics
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Calabrio ONE is categorized as Feedback Analytics, SAP Store, Contact Center Quality Assurance, Contact Center Workforce, and Workforce Management
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Calabrio ONE
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Consumer Services
3.8%
Hospital & Health Care
3.8%
Other
43.8%
Consumer Services
13.0%
Hospital & Health Care
11.5%
Financial Services
11.0%
Information Technology and Services
6.8%
Telecommunications
6.8%
Other
51.0%
Alternatives
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
What is calabrio one smart desktop?
1 Comment
SK
It gives access to supervisors/managers to view agents screen activity, Eg:what agents see on their actual desktop/monitor.Read more
What is calabrio WFM?
1 Comment
MC
Calabrio WFM enables your organization, through its core functionality, to plan and manage your operations through advanced forecasting, dynamic scheduling...Read more
Calabrio ONE has no more discussions with answers
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