Compare Braze and Vibes 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Enterprise (50.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $20,000.00 Per Year
Braze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeVibes
Star Rating
(53)4.7 out of 5
Market Segments
Enterprise (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $20,000.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Vibes excels in ease of setup, with users highlighting a smooth implementation process and an intuitive onboarding wizard that makes getting started straightforward. This contrasts with Braze, where some users have noted challenges during the initial setup phase.
- Users say that Vibes offers a user-friendly experience with a wide range of features accessible through an intuitive interface. This has made it a preferred choice for communication tools, especially for those running pilot programs, while Braze, despite its robust capabilities, has received mixed feedback regarding its overall usability.
- According to verified reviews, Vibes shines in quality of support, with users praising the responsiveness and industry knowledge of the support team. They appreciate how Vibes has adapted to meet their specific needs, whereas Braze's support has been described as adequate but not as personalized.
- Reviewers mention that Braze stands out for its segmentation capabilities, allowing for highly targeted email communications. Users have found this feature essential for ensuring the right messages reach the right audience, while Vibes, although effective, does not offer the same level of granularity in segmentation.
- Users highlight that Vibes provides excellent bulk SMS features, with high ratings for its functionality in this area. This has been particularly beneficial for businesses looking to engage customers through SMS marketing. In contrast, Braze's bulk SMS capabilities have received lower ratings, indicating room for improvement.
- G2 reviewers note that while both platforms have strong product direction, Vibes has garnered positive feedback for its adaptability and willingness to evolve based on user feedback. Users feel that Vibes is a true partner in their business journey, whereas some Braze users have expressed a desire for more proactive updates and enhancements.
Pricing
Entry-Level Pricing
Braze
No pricing availableVibes
Platform Professional
Starting at $20,000.00
Per Year
Intelligent mobile-first engagement across SMS, MMS, RCS, Mobile Wallet and Push Notifications designed for organizations with newer, growing and highly strategic mobile marketing programs.
- Full access to every marketing channel – SMS, MMS, RCS, Wallet, Push and more
- Unlimited platform seats/users
- Dedicated Vibes Customer Success manager
Free Trial
Braze
Free Trial is available
Vibes
No trial information availableRatings
Meets Requirements
8.5
976
8.8
50
Ease of Use
8.3
1,185
8.7
51
Ease of Setup
7.6
664
8.9
38
Ease of Admin
8.5
362
8.8
23
Quality of Support
8.5
926
9.5
49
Has the product been a good partner in doing business?
8.9
370
9.5
22
Product Direction (% positive)
9.2
940
9.5
50
Features by Category
Email Marketing
8.8
567
Not enough data
8.8
537
Not enough data
8.4
539
Not enough data
8.3
450
Not enough data
Online Marketing
6.9
356
Not enough data
8.4
479
Not enough data
8.7
521
Not enough data
8.4
493
Not enough data
7.2
371
Not enough data
Lead Management
7.5
391
Not enough data
7.5
397
Not enough data
8.6
536
Not enough data
6.8
324
Not enough data
7.4
353
Not enough data
7.5
381
Not enough data
Feature Not Available
Not enough data
7.8
383
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
6.7
326
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
330
Not enough data
Reporting & Analytics
7.7
533
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.6
399
Not enough data
Feature Not Available
Not enough data
Platform
8.3
449
Not enough data
Feature Not Available
Not enough data
8.5
445
Not enough data
7.7
350
Not enough data
7.7
401
Not enough data
8.5
431
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.9
451
Not enough data
8.1
433
Not enough data
7.9
393
Not enough data
Campaigns
8.6
449
7.9
7
9.0
485
8.1
7
8.6
443
7.1
7
8.8
493
7.4
7
8.9
469
7.9
7
Analytics
8.2
491
8.3
7
7.7
453
7.4
7
Optimization
8.7
473
7.1
7
8.8
482
7.2
6
8.3
393
7.2
6
8.1
391
8.6
7
Agentic AI - Push Notification
6.4
40
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
212
Not enough data
8.5
200
Not enough data
Targeting
8.6
193
Not enough data
8.5
178
Not enough data
Triggered Content
7.8
118
Not enough data
9.1
201
Not enough data
9.1
197
Not enough data
Personalized Content
7.4
117
Not enough data
7.1
111
Not enough data
7.0
108
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
129
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
9.7
33
|
Verified
7.9
67
7.5
29
|
Verified
8.7
68
9.3
32
|
Verified
8.2
65
8.9
32
|
Verified
8.1
64
9.1
33
|
Verified
8.1
65
9.3
30
|
Verified
8.7
67
7.7
28
|
Verified
8.3
66
Feature Not Available
SMS Platform
7.9
64
8.5
31
|
Verified
8.5
63
8.4
31
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
6.9
22
8.4
63
9.5
32
|
Verified
7.9
63
8.2
30
|
Verified
Agentic AI - SMS Marketing
6.3
16
6.7
5
6.5
16
6.3
5
6.5
16
7.4
7
6.8
16
6.1
6
6.6
16
7.2
6
6.4
16
6.9
6
Platform Basics
8.3
110
Not enough data
8.5
107
Not enough data
Platform Data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
110
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
105
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
385
8.1
20
7.7
475
|
Verified
8.3
26
|
Verified
7.1
343
|
Verified
7.8
18
|
Verified
6.9
374
|
Verified
7.8
20
|
Verified
Campaigns
7.6
330
|
Verified
8.0
20
|
Verified
9.0
465
|
Verified
8.3
25
|
Verified
7.6
312
9.0
24
|
Verified
6.6
233
8.0
23
8.9
444
|
Verified
7.3
18
|
Verified
8.7
463
|
Verified
7.7
21
|
Verified
Engagement
7.4
267
9.2
24
Platform
8.2
391
8.6
23
8.2
369
|
Verified
8.3
22
|
Verified
7.9
324
7.6
18
Agentic AI - Mobile Marketing
6.5
41
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Categories
Categories
Shared Categories
Braze and Vibes are categorized as Push Notification, Mobile Marketing, SMS Marketing, and RCS Business Messaging
Unique Categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Customer Journey Analytics, Marketing Automation, and WhatsApp Marketing
Vibes has no unique categories
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vibes
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Retail
35.8%
Marketing and Advertising
13.2%
Food & Beverages
9.4%
Restaurants
7.5%
Broadcast Media
5.7%
Other
28.3%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Can you send automated reports?
1 Comment
JH
Yes, Vibes can send automated reports! Under 'Analytics' you can set up a scheduled/recurring export to send via email.
Read more
What is Vibes used for?
1 Comment
JH
Vibes works with enterprise brands to create personal and revenue-driving mobile engagement between consumers and the brands they love. The Vibes platform is...Read more
Vibes has no more discussions with answers
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