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Compare Braze and Evam 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Enterprise (37.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,483)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeEvam
Star Rating
(210)4.8 out of 5
Market Segments
Enterprise (37.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about EvamSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in delivering a powerful and flexible CRM platform, enabling teams to execute highly personalized, real-time customer journeys at scale. Users appreciate its robust segmentation and event-based triggering capabilities, which enhance multi-channel orchestration.
- Users say that Evam stands out for its rapid implementation and responsiveness, allowing organizations to quickly turn ideas into live journeys. This agility is particularly beneficial for large enterprises, as it enables them to test and adjust flows without lengthy development cycles.
- Reviewers mention that while Braze has a slightly lower ease of use rating, it still offers valuable technical capabilities and webhook integrations that help streamline complex audience paths. This makes it a strong contender for teams looking for advanced features.
- According to verified reviews, Evam's real-time data management capabilities are impressive, allowing users to act instantly on customer behavior. This feature significantly enhances customer interactions, making it a reliable choice for businesses focused on immediate engagement.
- G2 reviewers highlight that Braze has a larger volume of reviews, indicating a broader user base and more extensive feedback. This suggests a higher level of overall satisfaction, despite its lower scores in specific areas like ease of setup compared to Evam.
- Users appreciate that Evam provides a seamless fit with legacy systems, requiring minimal changes for integration. This ease of integration is a significant advantage for organizations looking to enhance their marketing capabilities without overhauling existing infrastructure.
Pricing
Entry-Level Pricing
Braze
No pricing availableEvam
No pricing availableFree Trial
Braze
Free Trial is available
Evam
No trial information availableRatings
Meets Requirements
8.5
967
9.5
190
Ease of Use
8.3
1,175
9.3
196
Ease of Setup
7.6
654
9.4
191
Ease of Admin
8.5
359
9.6
32
Quality of Support
8.5
917
9.6
186
Has the product been a good partner in doing business?
8.9
367
9.8
35
Product Direction (% positive)
9.2
931
9.6
185
Features by Category
Email Marketing
8.8
566
9.6
105
8.8
536
9.6
106
8.4
538
9.5
101
8.3
449
9.6
103
Online Marketing
6.9
355
9.7
99
8.4
478
9.7
101
8.7
520
9.6
98
8.4
492
9.7
95
7.3
370
9.7
92
Lead Management
7.5
390
9.7
92
7.4
396
9.8
94
8.6
535
9.8
100
6.8
323
9.8
88
7.4
352
9.7
88
7.5
380
9.8
89
Feature Not Available
9.8
87
7.8
382
9.8
88
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
9.7
86
6.7
325
9.6
84
Feature Not Available
9.7
84
Feature Not Available
9.6
84
6.6
329
9.7
84
Reporting & Analytics
7.7
532
9.6
90
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
6.6
398
Feature Not Available
Feature Not Available
Feature Not Available
Platform
8.3
448
9.7
101
Feature Not Available
9.7
105
8.5
444
9.7
99
7.7
349
9.7
96
7.7
400
9.6
96
8.5
430
9.7
105
Feature Not Available
Feature Not Available
Agentic AI - Marketing Automation
6.5
39
9.5
13
6.6
37
9.5
13
6.7
37
9.6
12
6.5
37
9.4
12
6.4
37
9.4
11
6.4
36
9.6
12
Integration
7.9
450
9.7
104
8.1
432
9.7
101
7.9
392
9.6
99
Campaigns
8.6
447
9.9
67
9.0
483
10.0
67
8.6
442
9.7
65
8.8
491
9.8
66
8.9
468
9.9
66
Analytics
8.2
489
9.8
64
7.7
451
9.8
62
Optimization
8.7
471
9.9
65
8.8
481
9.9
64
8.3
392
9.9
60
8.1
390
9.9
60
Agentic AI - Push Notification
6.4
39
9.7
19
6.5
38
9.9
18
6.3
37
9.8
18
Segmentation
8.8
210
9.9
23
8.5
198
9.9
23
Targeting
8.6
192
9.9
23
8.5
177
9.9
23
Triggered Content
7.7
116
9.9
20
9.1
199
9.9
21
9.1
195
9.9
21
Personalized Content
7.4
116
9.9
22
7.1
110
9.9
22
7.0
107
Feature Not Available
Agentic AI - Personalization Engines
7.0
9
10.0
8
6.9
9
10.0
7
7.5
10
10.0
7
6.7
9
10.0
7
6.9
9
10.0
7
6.5
9
10.0
7
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.7
55
8.0
66
9.7
47
8.7
67
9.9
48
8.2
64
9.9
46
8.1
63
9.7
45
8.1
65
9.6
45
8.7
66
9.9
48
8.3
66
9.9
47
SMS Platform
7.9
64
9.9
47
8.5
63
9.9
49
Feature Not Available
9.8
45
Feature Not Available
9.9
45
8.4
63
9.8
46
7.9
63
9.8
49
Agentic AI - SMS Marketing
6.3
16
10.0
13
6.5
16
10.0
13
6.5
16
10.0
13
6.8
16
10.0
13
6.6
16
9.9
12
6.4
16
10.0
12
Platform Basics
8.3
110
9.8
67
8.5
106
9.8
68
Platform Data
7.6
109
9.8
66
7.4
103
9.7
65
7.6
109
9.7
63
7.5
107
9.7
67
Platform Additional Functionality
7.7
105
9.8
66
7.6
104
9.8
67
Feature Not Available
9.7
66
Agentic AI - Customer Journey Analytics
6.5
31
9.8
15
6.6
31
9.9
13
6.7
30
9.9
13
6.6
30
9.9
13
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
9.9
12
6.2
32
10.0
12
6.4
32
9.9
12
6.2
32
9.9
12
6.2
32
9.9
12
6.2
32
9.9
12
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
9.9
35
7.7
473
|
Verified
9.9
37
7.0
342
|
Verified
9.9
35
6.9
370
|
Verified
9.8
34
Campaigns
7.5
329
|
Verified
9.9
36
9.0
464
|
Verified
9.9
38
7.6
311
10.0
37
6.6
232
10.0
34
8.9
443
|
Verified
9.9
37
8.7
459
|
Verified
10.0
35
Engagement
7.4
266
9.9
35
Platform
8.3
390
9.9
34
8.2
365
|
Verified
10.0
36
7.9
322
9.9
32
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Marketing Operations
Not enough data
Feature Not Available
Not enough data
9.9
43
Not enough data
9.8
43
Not enough data
9.7
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.8
46
Not enough data
9.9
43
Not enough data
9.8
42
Not enough data
9.8
44
Not enough data
9.8
43
Not enough data
9.8
42
Agentic AI - Marketing Analytics
Not enough data
10.0
9
Not enough data
10.0
8
Not enough data
10.0
8
Categories
Categories
Shared Categories
Braze and Evam are categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Evam
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.6%
Banking
40.7%
Telecommunications
22.1%
Retail
8.5%
Financial Services
4.5%
Information Technology and Services
4.0%
Other
20.1%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Evam has no discussions with answers
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